Memorabilia of Jiutouniao Restaurant

Beijing Nine-headed Bird was originally located in Xie Jie, a high-beam bridge outside Xizhimen, Haidian District. The first Jiutouniao restaurant in Beijing, established according to the modern enterprise management system, is located opposite the Friendship Hotel in Haidian District, with an area of only about 400 square meters. This restaurant, which is equivalent to the area of today's Jiutouniao Cuiwei Store, was not very good at the beginning of its opening because of its unsatisfactory advertising and geographical location. However, before the unique Hubei cuisine of Jiutouniao, it gradually gathered popularity. After a few months, the business gradually improved and even attracted people. There is no hubei cuisine in China's eight major cuisines, but the unique taste of the nine-headed bird has attracted many Beijingers' preferences because of its Chu characteristics and quaint Hubei folk customs. In the past, no one had a chance to taste hubei cuisine. The arrival of the nine-headed bird actually filled the catering in Hubei cuisine in Beijing and became the originator of Beijing-Hubei catering and synonymous with Hubei cuisine.

From 65438 to 0997, Ms. Hong Zhou participated in the management of Jiutouniao Restaurant, which laid the management foundation for its re-emergence. /kloc-in the summer of 0/997, the nine-headed bird space bridge store opened. At the invitation of Ms. Liu, Mr. Jia Jindao, then the general manager of Beijing Jingqin Liquor Co., Ltd., participated in the approval of enterprise names, namely "Beijing Aerospace Jiutouniao Restaurant" and "Beijing Cuiwei Jiutouniao Restaurant".

/kloc-at the end of 0/997 and the beginning of 0998, the Jiutouniao Restaurant operated by Ms. Hong Zhou obtained the trademark ownership. Nine-headed Bird Restaurant officially started its soaring course.

There are more than 10 branches opened by Jiutouniao, but only Jiutouniao Tianqiao Store is the most important one among all the stores. It's not as big as the Nine-headed Bird Asian Games Village, but it's the branch with the highest flowing water. The ten-year history of the nine-headed bird has always been the benchmark of its growth, and it is also the witness and turning point of its ups and downs.

The space bridge store is located in the southwest corner of the space bridge on the middle road of the West Third Ring Road in Haidian, opposite to Beijing Huarong Building. It was only 300 square meters when it opened. Later, when the business was booming, it merged with the hot pot restaurant next door. After the renovation, the business area reached 800 square meters and the dining space was expanded to 500 people. However, customers from Beijing Sifang who come to taste Hubei are still waiting in line outside the store. The cheap and good food of the nine-headed bird touched Beijingers and Hubei people living in Beijing. I believe that the nine-headed bird old man is still alive. 1999, the space bridge was demolished, and the business area of the new space bridge shop reached 1000 square meters. A good reputation is that the Tianqiao store has continued its previous popularity and promoted the development and prosperity of the catering market in Tianqiao Street.

From 1995 to 1998, Jiutouniao has opened several other branches, such as Zhongguancun Store and Cuiwei Store. At this time, the nine-headed bird is still operated by a single store, and the dishes and snacks are not completely unified, and the management is also scattered. In order to expand the scale and unify management, standardized chain development is imperative. With the completion of the renovation of the space bridge, Jiutouniao Hotel Management Company came into being. The birth of the company marks a new historical development period for Jiutouniao catering.

1999, Beijing Jiutouniao Hotel Management Co., Ltd. was formally established. Since then, the nine-headed bird has formed the management pattern of the headquarters and branches. A number of functional departments have been set up at the headquarters, and branches have been continuously rationalized according to the requirements of unified management. The company has a number of direct chain stores under its jurisdiction, and the headquarters implements direct business supervision and centralized and unified management to ensure the efficient and good operation of each store. The establishment of the company marks a new step in the unification and chain expansion of the nine-headed bird brand.