Where can I buy a blind box for air tickets in 98 yuan and how can I buy a blind box for air tickets in 98 yuan?

In April of 20021,the blind box of air tickets in 98 yuan completely ignited the passion of travel enthusiasts. Everyone hopes to buy this kind of cheap and good air ticket, which can bring great convenience to their travel. Here, I will share with you the specific introduction of the strategy.

Can the blind box of air tickets in 98 yuan really go?

Industry insiders suggest that it seems more meaningful to help the platform attract traffic and bring brand effect.

You don't know where to go, you don't know the departure time, and everything happened. "Tens of millions of people snapped up the blind box of 98 yuan air tickets" boarded a hot search in Weibo. On April 3rd, 20021year, the "Blind Box of Airfare Destination" campaign initiated by Tongcheng Travel attracted more than 20 million users to snap up. The topic volume of Tik Tok and Little Red Book related to the "air ticket blind box" exceeds 654.38+0 billion.

Beijing Youth Daily reporter noticed that once the destination of the ticket is not satisfied, consumers can get a full refund. However, some netizens said that a one-way ticket to 98 yuan, which seems cheap, may actually be a "starter". Round-trip airfare, hotel accommodation, catering and time cost all need to be considered comprehensively. Since the flights of the "ticket blind box" are basically working days, some netizens vomit: either the time is wrong or the place is wrong, so they can only apply for a refund.

Is it attractive?

If the destination is not satisfied, you can get a full refund.

Buyers who play with blind boxes have almost no cost.

"Blind box of air ticket destination" is a new game of air ticket marketing initiated by Tongcheng. Users can buy domestic one-way air tickets with designated starting point, random destination and random date by spending 98 yuan. If the ticket is not satisfactory, you can also get a full refund.

During the three-day Qingming small holiday, the activity of "Blind Box of Air Ticket Destination" attracted more than 20 million users and a lot of media attention, which became the first phenomenal explosion in the field of tourism marketing in 20021spring.

The so-called "blind box" means that consumers can't know the specific product style in advance, and only when they open it can they know what they have won.

The reporter of Beiqing Daily noticed that the similarity between the "ticket blind box" and the physical blind box is that users buy tickets to redeem their rights, but the specific destination and even the departure time can only be known after unpacking; Different from the physical blind box game, the "ticket blind box" can not only enjoy the thrill of expecting uncertainty to become certainty, but also need not bear the cost of buying a blind box. Once you are dissatisfied with the result of the air ticket destination, you can get a full refund, and the player hardly needs to spend money and time.

According to Tongcheng, there are many orders every day, and our server is even on the verge of collapse several times. In this process, we are also constantly communicating with company leaders to increase the budget and ensure that more users can participate. The participants in the blind box of airline tickets are mainly young users born in the 1990s, and most of them are female users.

Is it really a good deal?

Flights are basically working days.

Flights are mostly morning and evening flights.

98 yuan's national "free flight" sounds very profitable, but statistics show that the flights departing from the blind box are basically working days, and the flight time is mostly morning and evening flights. For passengers, no matter which route is opened, it seems very cost-effective to buy blind box products at the price of 98 yuan, but is this really the case?

A person in charge of a travel agency said in an interview with the media that airlines will take out some tickets for tail warehouse sales according to the full rate of last month or last quarter. The blind box is actually selling the last tickets of each destination, and then packaging these tickets for the lucky draw.

Netizen Xiao Wang took a ticket to Changsha on April 4. He said that they are all relatively unpopular destinations, and the daily price is not expensive, about a few hundred yuan. Of course, as long as the blind box is in 98 yuan, it is definitely the cheapest. Netizens got their own air tickets: they went to Xiamen, Guangzhou, Luoyang, Taiyuan and other places, with different destinations, airlines and departure times.

What is the original price of these air tickets? One of the netizens flew to Xiamen, and the price of the same flight was 290 yuan on the same day; There are also netizens who print orders, and the ticket shows the price of 280 yuan.

Netizen Che said that she graduated from college this year. If she can get a ticket for her graduation trip, she can go anywhere and travel. But if the date is not suitable, return it.

The vast majority of netizens are just the result of the blind box of air tickets, but the number of people who really travel, the blind box seller did not publish the data. Many netizens said that it was not the wrong time or the wrong place, so they could only apply for a refund.

Netizen "spits"

98 yuan is just an introduction.

There are still many places to really spend money.

One-way ticket to 98 yuan, seemingly cheap, may actually be an introduction. If you get a ticket from Beijing to Xinjiang, can 98 yuan fly back? Return air tickets, hotel accommodation, catering and time costs all need to be considered by passengers. The decision to make a trip on a plane ticket may be too simple and impulsive.

After the user logs in, he enters his identity information and selects the departure airport, so he can draw a domestic one-way ticket at any destination and any date at the price of 98 yuan within a specified time. If you don't like it, you can get a full refund, but once you choose to lock the ticket, you can't return it.

For example, some netizens complained that 98 yuan's over-priced air tickets brought impulsive consumption, which added a heavy burden to themselves. "Xiaoxing" sent a message, "I got the ticket to my boyfriend's city next week at once. I was carried away by good luck and locked the ticket in the last few seconds. "

"Xiaoxing" is full of "good luck", "98 yuan is worth seeing her boyfriend" and "his city is really fun, delicious and I am so happy". After locking the plane ticket, I remembered that I had to prepare for the exam this month, and my boyfriend was busy with the interview. Next week's return ticket is particularly expensive, and it will cost a lot of money to stay and eat after going there. After locking the ticket, I didn't wake up until I was sure I couldn't refund it. If I don't go, I will only lose 98 yuan. If I go to 980 yuan at least, I will never spend on impulse again.

This group/our reporter Lin Coordinator/Yu Meiying

Industry viewpoint

The drainage effect is greater than the profit of air ticket sales.

Consumers should not be carried away by "super value"

Tongcheng Tourism announced that a new round of "air ticket destination blind box" will start on April 22nd 10. The new round of activities will comprehensively upgrade the "May Day" travel scene, and the activity time will last from April 22 to April 26. During the activity, users can extract a blind box on the two platforms of Tongcheng Travel APP and Tongcheng Travel Applet.

Some insiders said that from the dissatisfaction with the full refund of the "ticket blind box", it can be seen that this is not a real "ticket blind box" sales, and it seems more meaningful to help the platform attract traffic and bring brand effect.

From the consumer's point of view, "grabbing the blind box" can be regarded as a game. If the result really exceeds expectations, it seems that you can plan a trip, and you can get a refund directly if you are not satisfied. The most important thing is that consumers need to keep a normal heart, not to be carried away by "value-added" and spend calmly.