Traditional Culture Encyclopedia - Hotel franchise - How to calculate hotel low price guarantee?
How to calculate hotel low price guarantee?
Equals room revenue divided by the number of rooms available for rent.
The "Double Low Price Guarantee" is another new service commitment launched by Ctrip after the "Hotel Room Guarantee" and the "Hotel Low Price Commitment". It is understood that Ctrip has launched the "Hotel Low Price Commitment" as early as 2000. If consumers find that the price paid at the hotel front desk (excluding company agreement prices, purchasing VIP cards and other similar behaviors) is lower than Ctrip's price, Ctrip will Pay three times the difference.
The hotel's low-price marketing strategy is an important measure in hotel management. The prerequisite for the implementation of the low-price strategy is seasonal selection. If you choose the wrong time, operational risks will arise. The main risks are: operating losses and loss of the customer group's pricing initiative.
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