Case study topic There is a five-Yangcheng hotel in Guangzhou. Hotel facilities are mid-range, the fees are not high, but the service level is excellent. They are keen on serving customers.

Q: Point out the main elements, object elements, image elements, media elements and environmental elements of this case. What modern concepts of public-private relations are embodied in this case?

Key points: The main element of this case is Wuyangcheng Hotel; The object elements of this case are three lesbians in Xiangtan City, Hunan Province; The image element of this case is that all the customers who have stayed here have left a good impression on Wuyangcheng Hotel. Every employee handles the relationship with customers well, thinks about customers, and provides services enthusiastically, thoughtfully and humanely. The media element of this case is that as long as customers come to stay, whether they are full or not, they should try their best to arrange accommodation. After the customer checked in, the waiter immediately handed a fragrant towel to wipe the customer's face and made a cup of hot tea to quench his thirst. The waiter cleans the room carefully every day, so that customers can live in a clean and hygienic environment. When the customer leaves the store, the waiter helps deliver the luggage to the door ...; The environmental factor of this case is Guangzhou Wuyangcheng Hotel. The facilities in the store are mid-range and the charges are not high, but the service level is excellent. They enthusiastically serve customers and make them feel at home. At the same time, this hotel has also been highly praised by customers. The modern public relations concept embodied in this case includes the concepts of shaping image, improving credibility, serving the public, mutual benefit, communication and coordination, public relations for all staff, long-term vision and efficiency.