The development history of Sofitel

1964: The first Sofitel Hotel opened in Strasbourg, France.

1974: Sofitel Hotel grandly opened in Minneapolis and Minnesota.

1983: Accor Group was born.

1995: Sofitel has a network in 40 countries around the world, with 100 hotels, 18472 rooms and 12500 employees.

1997: Sofitel joined Accor Group and became one of its many brands.

2000: Sofitel ushered in two major events in 2000: After 65,438+00 years in the United States, Sofitel City Center and Sofitel new york Times Square opened one after another.

2002: Major achievements in international business development: Sofitel opened new hotels in Europe (London, Marseille, Cologne), Africa (Marrakech), North America (Chicago, Washington, Montreal), South America (Quito) and Asia (Shanghai, Bangkok).

In 2004, Sofitel opened 3 1 hotels, including 20 Dolente hotels in Germany, Netherlands, Austria and Spain.

2005: Sofitel continued its business expansion and opened new hotels in Asia, Australia, New Zealand, Fiji Islands, Tunisia, Britain and Spain.

In 2006, the company carried out a large-scale renovation of several hotels, including the landmark Sofitel Los Angeles and Sofitel Polynesia, and then expanded to various hotels in Europe. Sofitel brand awareness has been further enhanced: its 65,438+00 hotels won the gold medal list of famous hotels in Condé Nast Traveler magazine, and were also selected as "the best hotel chain in Europe" by readers of Business Traveler magazine.

In 2007, Sofitel Hotel reinterpreted the classic concept of "French" elegance and unveiled its grand blueprint for shaping the top brand in the international luxury hotel market.

2008: Sofitel became an independent entity of Accor Group and began to spread its luxury hotel strategy in its network. In 2008, Sofitel owned 16 1 hotel chain, and has won more than 23 awards since 1 month. From now until the end of the year, about 70 hotels will meet the brand's latest luxury image.

2009: Sofitel continued this layout, first rationalizing the network, and at the same time carrying out a large-scale transformation of its hotels, thus upgrading the remaining hotels to the same superior level (London, Paris, Lyon, Munich, Marrakech, Marseille, Jinan ...). 2009 will also witness the birth of some outstanding new projects, such as the legend of Sofitel in Hanoi, Vietnam, the So SPA concept of Sofitel St James Hotel in London and the Sofitel Old Port in Marseille. In this year, Sofitel won 90 awards all over the world.

20 10: Sofitel continues to expand its strategy through rich timeliness. This brand has established a second &; Sofitel Legend Hotel laquo. Raquo, opened ten hotels and made a large-scale renovation plan, which made the current 130 hotel have the same level. Finally, Sofitel has planned many cultural and food activities to accompany you throughout the year and promote the brand image. Sofitel has always been passionate about connecting cultures, hotels, countries and five continents.