The status and role of Jiangshan Peninsula Tourist Resort

——Jiangshan Peninsula Tourist Resort is the “golden sign” of Guangxi tourism. In 2012, the resort was awarded the title of "China's Most Beautiful Leisure Resort". In January 2014, it was awarded "China's Top Ten Marine Tourism Destination", "China's Most Beautiful Self-Driving Tourism Destination" and "China's Best Healthy Leisure Tourism". Destination" title. In three years, the resort has gone from scratch to one of the top ten in the country and has become a "myth" in Guangxi's tourism industry. At the regional tourism development conference at the end of 2013, the resort was ranked among the autonomous region's first national 5A key cultivation scenic spots as the "New Beibu Gulf Tourism Hotspot". On August 8, 2015, Beautiful China·The Third National Ecological Tourism City Development Forum was grandly opened in Beijing. Fangchenggang City Jiangshan Peninsula Tourist Resort won the title of "International Leisure Resort Tourist Resort".

——Jiangshan Peninsula Tourist Resort is a barometer of Fangchenggang’s “popularity”. The marketing innovations in recent years have achieved remarkable results. The resort received 320,000, 920,000, 3.02 million, and 5.02 million tourists in 2010, 2011, 2012, and 2013 respectively, increasing exponentially. In 2013, the number of tourists accounted for 52% of the city, which is 5.8 times the permanent population of Fangchenggang City. It is difficult to find a hotel room in the urban area during the peak tourist season.

——Jiangshan Peninsula Tourist Resort is an important "test field" of Dongxing Experimental Zone. The resort dares to venture and try, and takes the lead in implementing corporate management among municipal agencies. It is the only municipal agency that implements the ISO9001 management system and has passed international certification. As the geographical core of the Dongxing Experimental Zone, the resort is also actively planning to take the lead in developing characteristic tourism, such as exploring closed management, piloting "internal and external customs", and establishing a unique modern tourism service industry experimental zone. If a new model can be explored in tourism development, the development and construction of the pilot zone can be "outstanding".

——Jiangshan Peninsula Tourist Resort is the lever and platform for the urban transformation of Fangchenggang City. The supply of land in resort areas exceeds demand, and the floor prices of high-end tourist real estate exceed 8,000 yuan/square meter, which is rising against the market compared with ordinary real estate. Fangchengang City needs to transform into a high-end ecological leisure city. The resort can deeply explore the advantages of natural resources and history and culture, develop more sophisticated and high-end tourism real estate, and play a leverage and platform role in urban transformation.

——Jiangshan Peninsula Tourist Resort’s rich land resources and the continuous development of “smoke-free industrial” projects will become the “granary” for the sustainable financial development of Fangchenggang City.