Traditional Culture Encyclopedia - Hotel franchise - What is the phone number of the Chongqing Mobile TV Channel Advertising Operations Center?
What is the phone number of the Chongqing Mobile TV Channel Advertising Operations Center?
Chongqing mobile TV media advantages and receiving terminals:
The reason why Chongqing mobile TV develops so rapidly is inseparable from the influence of the geographical environment on which people rely for survival. First of all, Chongqing’s city is high and the roads are steep. The unique landforms determine that urban transportation is dominated by buses. Buses are the first choice for more than 80% of urban residents and 90% of office workers. Secondly, the urban area of ??Chongqing is large, so people should take a longer time by bus. Buses are the blood of the city. Buses equipped with mobile TVs carry millions of people through the city every day. If you integrate mobile TVs, you will truly integrate into the city. 1. Multi-tentacles, three-dimensional type, multiple receiving terminals installed, comprehensive audience coverage A. Currently, there are more than 5,500 buses equipped with LCD screens and 3,000 taxis in the nine districts of Chongqing’s main city, with an average daily audience of 600 Thousands of people. B. There are 3 million cable digital TV receiving terminals (i.e. CQTV-11). C. It also includes 22 airport buses, 60 long-distance buses from Yuyun, more than 600 official private cars, Liangjiang Cableway, Crown Escalator, Kaixuan Road Elevator, Liangjiang Oil Tanker, Chaotianmen Wharf, Love Pavilion, ferry, wharf, etc. D. There are nearly 7,000 receiving terminals in some Chongqing supermarkets, Trust-Mart supermarkets, revolving restaurants in Yudu Hotel, and offices of the National Security Bureau. 2. Closed space, forced viewing, channel uniqueness
In a closed and boring riding environment, viewers cannot perform operations such as turning on/off or switching channels, which increases the advertising reach rate. The survey shows that 70% of the audience will actively or passively watch advertisements when taking the bus, and more than half of the bus passengers often actively watch mobile TV.
3. Ease of availability: With rich program content broadcast, digital mobile TV can attract passengers to watch advertisements and form a direct driving force for consumption. The audience does not need to increase personal investment and consumption costs, but only needs to pay "attention resources". Chongqing Mobile TV Channel? Consultation hotline:?0?2?3—6?1?2?2.7?1?7?0?
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