Annual work summary ppt of marketing department

The summary must have an overview and a description of the situation, some simple and some detailed. As a marketing department, do you know how to write the annual work summary of the marketing department? Dear readers, I have prepared some marketing annual work summaries for you. Please accept it!

Annual Work Summary of Marketing Department 1

First, establish a correct leadership and management mentality and be strict with requirements.

As a leader, every employee should be fair, just and objective. Be able to listen to the different opinions of subordinates, and don't mix personal feelings with differences at work. In my opinion, the strict requirements for subordinates are not harsh on them, but actually help them, force them to make progress and adapt to the cruel competition in society. I said at the meeting of the machine maintenance class: every industry can't escape the hidden rules of the development of market economy, the period of rapid development (that is, the concrete industry now), the period of market saturation and the period of survival of the fittest. In the near future, the concrete industry will enter the market saturation period and the survival of the fittest period. By then, some enterprises will be eliminated by the market, employees in the industry will exceed the market demand, and job competition will become more and more fierce. Without excellent work style and technology, it will be eliminated by the market. We are all men. The most basic requirement of a man is a sense of family responsibility, the ability to support his wife, raise children and take care of his parents. These abilities require us to have strong social competitiveness. Social competitiveness depends on our positive attitude, hard work, continuous learning and continuous progress to keep up with the pace of social development. At the same time, we should seize the opportunity of the high-speed development of the industry and promote our by going up one flight of stairs through continuous efforts and progress. I don't want you to be a mechanic after working for me for three or five years. I hope you can all be independent. If you can't be strict with yourself now, how can you make progress? Which company and boss will trust you to lead the team?

Second, create a good team work atmosphere.

At work, I actively advocate the view that positive people are like the sun, where they shine; Negative people are like the moon, and the fifteenth day of the first month is different. In team management, I will set a positive example through various channels, so that every employee has a yardstick to measure himself and a direction to work hard. In this employee rating system, I strongly advocate not to investigate the past, not to investigate the past gains and losses of employees, to reduce the psychological pressure of employees, so as not to cause psychological harm to employees, and strive to help every employee make progress. Discipline, I actively advocate "dictatorship first, then dictatorship". A team must have iron discipline, all actions must be obeyed, and synchronization can win. Whoever violates discipline will be punished, and leaders will take exams. Once you don't follow your own principles, you will become a person without principles. In the process of dealing with violations of discipline, it is inevitable that a few employees will be dissatisfied with the handling. At this time, the leaders should immediately conduct counseling work. This is the relationship between "law" and "emotion" The law is nothing more than human feelings. Let's talk about the law first. This is the working principle of leadership. At work, leaders should affirm the gains and losses and attitudes of employees at work and give appropriate praise and rewards; Deny negative things and give proper criticism and education to form a collective public opinion that can support justice, safeguard justice, stop wrong ideas and prevent immoral phenomena in the whole team. This kind of collective public opinion is not the one-way indoctrination of leaders, but is based on the overwhelming correct understanding and speech of the whole team. It is identical and correct, and it is infectious and morally binding to all employees. In the concrete implementation process, my method is to rely on the collective strength.

Third, the leadership work is meticulous.

In my work, I try my best to be meticulous in the work of every employee in every position. Through working procedures, job responsibilities, work forms and other forms, I let every employee know what he should do in his work every day and what his requirements are, so that his daily work can be purposeful, targeted and clear.

The above is a summary of my work, thank you.

Annual Work Summary of Marketing Department II

In the past 20 years, under the guidance of the newly-built platform of listed companies and the goal of "becoming the first brand to start a business and building a first-class listed company", the market development department has been constantly innovating, daring to be the first, unwilling to lag behind, exploring the market, adapting to the market, guiding the market, constantly improving the market share and product performance, greatly improving the quality and efficiency of the work of various departments and promoting the rapid promotion of the brand influence of the company. After a year's efforts of all the staff in the department, we successfully completed the market development task assigned by the company and achieved good results. The following is a summary of the annual work of the Market Development Department:

First, conscientiously sum up marketing experience.

The market is dominant, which is the nature of all market-oriented enterprises. We have always been soberly aware of the importance of opening the market. To take the market as a leader, we must constantly innovate in concepts, systems and mechanisms. To this end, we have carried out the market layout of electrostatic precipitation from four aspects: domestic market, export complete set market, overseas market and general contracting of projects, and made every effort to explore the market in all directions.

First, strengthen information tracking and improve information management. Information management is a very important function of the market development department, and market work cannot be separated from information. Timely and accurate access to valuable information is the fundamental guarantee for market development. First, we use online inquiry, check online every day, do not miss any valuable information, make scientific analysis, keep abreast of market trends, and provide certain basic information for the company in project arrangement. Secondly, establish friendly information networks with all walks of life. In addition to government departments, we also mobilize employees' classmates, friends and relatives. Obtaining all kinds of information from different angles and departments and expanding market share or participation have played a great role in achieving and completing the annual target.

The second is to strengthen contract management and ensure contract implementation. Contract management is an indispensable part of improving enterprise management level and promoting enterprise technological innovation and management innovation. If you want to do a good job in contract management, you must understand the contract law, related professional laws and other laws. According to the arrangement of the company, this department is responsible for signing the contract and tracking the contract execution process. When we sign every big contract, we should consult with relevant departments for review, fully understand the needs of customers, rationally arrange resources, spare no effort in the rights and obligations of both parties, and come up with a basically feasible draft contract for the company's leaders to make decisions. During the execution of the contract, I often contact the director of the project department and correct the problems in time. At the same time, a more scientific contract account has been established, and completed contracts have been filed in time. The contract was signed directly throughout the year, and the contract amount exceeded 1 10,000 yuan.

Second, strive to cultivate and build a marketing team.

Starting from meeting the needs of work and improving the comprehensive market competitiveness of the company, the market development department regards improving the comprehensive quality, innovation ability and work efficiency of the department personnel as an important task. According to the characteristics of work, take corresponding countermeasures, organize employees to carry out relevant knowledge training in a planned way, and strive to cultivate all-round compound talents. Adhering to the purpose of the company's militarized management, in order to ensure the efficiency of the day shift meeting, we specially set up a militarized promotion group to decompose the tasks and objectives step by step, refine the division of labor, formulate detailed job responsibilities and specific measures, and implement responsibilities. Through just 15 minutes of exercise training and class meeting every morning, the employees' centripetal force and team consciousness are subtly cultivated, the employees' mental state is subtly improved, and remarkable results have been achieved.

Third, vigorously strengthen the construction of technical force.

We always insist on technology marketing, starting with technology and scheme, and strengthening communication with customers according to the concept that technology and products should match the working conditions of the project and the technical requirements of users, guiding technology and demand, and guiding users to correctly choose concepts and judgment standards. Be responsible for users in technology and scheme, and improve cost performance. We use the characteristics of our own dust removal products and rely on the company's product diversity and technical advantages to make everyone have nothing. Further strengthen the close combination of technology and market, and quickly transfer the competitive pressure and demand change of the market to the technical link at the first time, so as to improve the profitability and competitiveness of electrostatic precipitator.

Fourth, improve the after-sales service mechanism.

Customer is God, and the identification and analysis of customer needs is also an important part of development work. Whether our commitment and our work can be recognized by customers directly affects the reputation and ability of the company. Adhering to the service concept of "your satisfaction is our pursuit", the Market Development Department actively contacts with customers, adopts different ways and means, timely and accurately understands customers' psychology and requirements for products, meets users' needs in a timely, efficient and enthusiastic manner based on high-level professional technical service capabilities, constantly establishes, develops and maintains customer relationships, continuously consolidates and strengthens users' loyalty, and tries its best to meet customers' requirements without losing the interests of both parties. Fully cooperate with leaders to visit key customers' homes, visit other customers' homes, get back customers' written opinions, and strive for different forms of customer opinions at different stages. With superb technology and sincere service, we provide users with meticulous, thoughtful and efficient personalized star service.

The existing shortcomings of verb (abbreviation of verb) and the next steps

Through nearly a year's work, we believe that there are still the following shortcomings in market development: for example, there is one-sidedness and randomness in identifying customer needs; There is still singleness and blindness in information collection; Conservatism without incentives and so on. We will make serious corrections in our future work.

Annual work summary of marketing department 3

The arrival of 20__ means that one year has passed. Looking back on the various plans and schemes summarized in 2008, I feel a lot! The summary is as follows:

(a) the overall environmental situation of the annual market:

1. Changes in the market capacity of the industry.

This year, Sunshine Coast Resort, waterhouse Villa Group and Wolong Mountain Villa were newly opened in this area. This strengthens the overall reception capacity of the whole region, and also strengthens the competition between them.

4. Brand concentration and competitive situation

The trend of peripheral meetings in urban areas is taking shape. The larger areas include Huangpi Mulan Tianchi, Xiaogan Guanyin Island, Caidian Resort, Zhuankou Seaside City, Ezhou Phoenix Villa, Jiangxia and Xianning Tang Chi Hot Spring. Among them, the brand advantage of Jiangxia area is concentrated between Hotan Club and Meng Tian Lake. Being in the center has a unique geographical advantage, which should be carried forward and strengthened in the future, such as adding roadside advertisements for Macao villas in front of the hotel. At the same time, pay attention to the disadvantages of noisy environment of roadside hotels in sales, and adjust sales strategies at any time.

3. Changes in competitive market share rankings.

From the fourth place in the market competition share in 2006 to the third place. The overall popularity has also increased significantly compared with the previous year. At the same time, the number of fixed customers has increased to multiple;

4. Changes and characteristics of channel mode

In 2000, sales were dominated by a single subject with a single sales model. This year, we have established multiple sales models, including business classification, overall direct sales, distribution by travel agencies and conference companies, and unified online sales.

⒌ Changes and characteristics of wharf types

Hotel sales in 2008 are horizontal, that is, marketing and sales are completed together, and marketing and sales are not separated. This year, we separated the two tasks conceptually and began to cultivate the market: this year, we established effective customer files, including enterprises and institutions, special banquet customers and distribution units. This year's sales terminal has formed a funnel shape (that is, the market has a wide range of customers and centralized sales services), and it has developed into a dual-track system of social sales.

6. Changes in consumer demand

Just providing guests with housing services, catering services and entertainment services can no longer meet the needs of the conference market. This year, we began to demand a change in consumer demand. We divide team customers into general business teams and special tourism teams. Develop the surrounding tourist routes in a targeted manner.

Sales performance of major competitors in the market this year.

The phrase "know yourself and know yourself, and fight every battle" has taught us a lot. It is also our main work this year to find the excellent marketing model of benchmarking enterprises and tap the gap and deficiency between ourselves and benchmarking enterprises. In the whole year's sales work, Mengtianhu's chain information management, social network sales with great affinity, multiple sales of Tangsunhu villa and in-depth customer management in Hotan are all worth learning and learning from.

(II) Summary of departmental work this year

1. Department construction

In the first half of the year, the department was fully staffed and the market system was complete. In the second half of the year, there were insufficient personnel and the market system failed.

4. Department personnel training.

Name of existing personnel in marketing department. After half a year of polishing, they have basically mastered the marketing operation. However, business skills and professionalism still need to be strengthened. Due to the shortage of manpower, heavy tasks and insufficient professional skills training.

3. Cooperation with other departments

It is best to cooperate with other departments of the hotel and strengthen teamwork.

(3) Work plan for the new year

Strategy is in the air, and victory is thousands of miles away. I think it is necessary to emphasize that it is necessary to plan and deploy the overall marketing work of the hotel in the new year systematically and comprehensively. However, we also need to understand that the annual marketing plan is not a marketing plan, but a strategic thinking based on annual analysis and summary. A detailed marketing plan needs to be broken down into quarters or months, and only in this way can it be of practical significance.

1. Target orientation

The formulation of marketing objectives is the key to marketing work in the coming year. In the marketing work plan for the new year, the first thing to do is to draw up the overall sales target, expense target, profit target, channel development target, terminal construction target and staffing target for the whole year, including: sales target of 10,000 years, expense target of 10,000 years, channel development target of 10,000 years, terminal construction target of individual year and staffing target.

4. Product planning

According to the analysis of consumer demand, the new product development plan and product improvement plan include: expanding the categories of hotel products, changing the unpopular main products into subsidiary products (for example, changing the ambassador package into four rooms to provide consumption for team meetings and strengthen daily sales), matching ethnic cultural villages with hotels, matching staff clubs with hotels, and matching tourist routes with hotels.

3. Brand promotion

The marketing image promotion scheme includes: the conference of "University Logistics Hotel Sales Summit Forum" and the brand promotion scheme of "Famous Festival and Famous Pill".

4. Team support

In order to ensure the smooth and efficient marketing work in the coming year, hotels need to strengthen key workflow and key systems through hard training, so as to better develop customers and retain customers!

Annual Work Summary of Marketing Department 4

I. Ways and measures for the business department to obtain profits

The profits of the sales department mainly include: computer sales; Computer consumables; Printer consumables; Typing and copying; Computer network school and other businesses related to the computer industry. This year's main goal: to develop the home user market and seize the office consumables market. Increase publicity for home users, compete for office supplies market with prices, and make small profits but quick turnover. Establish perfect sales files, conduct regular after-sales tracking, seize the office consumables market and strive for greater profits. We still need to do a lot of work here. Delivery must be timely and after-sales service must be good, so that customers can trust us and truly enjoy God's treatment.

Second, the customer service department to obtain profit channels and measures

The profit of customer service department is mainly 7-up computer repair station; Printer maintenance; Computer maintenance; Computer membership system. 20__, we are authorized to repair the 7-up computer. We have established Runbang printer chain maintenance station, so this year's main goal is to unify, standardize and standardize the customer service department, realize self-sufficiency and lay a solid foundation for the service market in the coming year.

Third, the profit channels and measures obtained by the Engineering Department

The profit of engineering department is mainly computer network engineering; Wireless network engineering. As the local network is basically completed, once the wireless network is popularized, it can bring more profit points, which is conducive to the smooth development of computer network engineering and creates a breakthrough for other departments to carry out corresponding business work.

In the pursuit of profit completion, we must ensure the project quality, establish a perfect project acceptance system, and accept the supervision and acceptance of the customer service department, which can motivate the engineering department to improve the project quality and thus better establish the company image.

Fourth, work hard on management, strictly implement the company's rules and regulations, improve work efficiency and service awareness, and establish the company's image in society. Employees who do not abide by the company's rules and regulations and are lazy will never be soft, and employees who damage the company's image will be dealt with seriously.

Five, establish a relatively perfect and sound management and operation system.

1. The process of scheme design, construction, acceptance and engineering training must be strictly and resolutely implemented, and the customer service department should adhere to the principle of no acceptance and no maintenance.

2, try to build some fixed income groups, such as computer maintenance membership system, and a relatively complete equipment maintenance fee system, and turn some enterprises and institutions with relatively strong strength and economic foundation and commissions into our long-term customers.

3. Visit key customers regularly, provide free technical support and establish friendly customer relations. We should use various means and media, such as our own home page, to publicize the company's charging standards, from leaders to every employee.

4. Service and maintenance can also create profits. In recent years, there are fewer and fewer projects, the profits of computers are getting thinner and thinner, and the competition is becoming more and more fierce. We can make profits from service and maintenance, and we are more optimistic about the computer maintenance market and printer maintenance market outside the warranty period.

Annual Work Summary of Marketing Department 5

In the morning (afternoon), company leaders and colleagues:

I am very grateful to the head office and the communication and navigation company for trusting me and giving me the opportunity to report my work in the past year. The 20__ year is coming to an end, and the study and work time for one year is not too long, but I am deeply ashamed that I have received too much help from everyone and paid too little for myself. Over the past six months, with the trust of the head office leaders and the care and help of my colleagues in communication and navigation, I quickly adapted to my new job and completed the transformation from a pure software technician to a technical and management person.

I am very grateful to General Manager Zhang, General Manager Shan and Human Resources Department for making me take the first step from technician to deputy manager of the company. At the beginning of April, with their guidance and help, I completed the feasibility scheme of implementing Shenlongda Customer Relationship Information Management (CRM). This scheme analyzes and explains the customer relationship management of each branch of Shenlongda industry from the aspects of the implementation of customer-oriented relationship management, the company's business process design, and the refined sales of the automobile industry, and points out the bottlenecks of enterprise management in China before the project, that is, the workflow is unclear, the customer information is scattered in the hands of business personnel, the division of responsibilities among departments is unclear, and there is no unified platform for the workflow and information flow of relevant personnel to enjoy. This scheme provides a theoretical basis for future management.

As the leader in charge of the marketing department, at the beginning of this year, we set the work objectives, namely, terminal product sales, market research, market development and market penetration, customer demand information feedback, peer information provision and dealer management. I especially want to thank all my colleagues in the marketing department of the company. With their understanding, support and cooperation, we have successively completed the contract management of auto beauty centers, auto dealers, industry users and other dealers. Assign special personnel to provide business guidance and training to dealers, and further expand business areas with the strong cooperation of installation and after-sales departments. Especially during the SARS period, everyone fulfilled their duties and successfully completed the monthly plan indicators formulated by the company, which made the company's business grow steadily. Up to now, we have achieved an operating income of million yuan and a profit of million yuan this year, which doubled the operating income of last year and increased the profit by million yuan.

As a member of the market development department, we should have pioneering spirit and innovative consciousness. 20__, cooperated with PICC China to launch the policy of installing GPS to avoid theft and robbery for five years, and buying insurance to send GPS, which created the Matthew effect of automobile GPS sales in the island city. In 20__, we creatively put forward to strengthen cooperation with the financial department of banks to control the risk of automobile loans, and achieved good results, which promoted the risk control of Shenlongda Automobile Management Company.

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