Traditional Culture Encyclopedia - Hotel franchise - Directory of Introduction to Hotel Management

Directory of Introduction to Hotel Management

The first part is the basic theory.

Chapter I Overview of Hotel Industry

First, the concept, characteristics and functions of festival hotels.

The second type and grade of festival hotels.

Section 3 Development of Hotel Industry

Chapter II Hotel Management Theory

First, the theoretical basis of festival hotel management.

Secondly, the management functions and methods of festival hotels.

Thirdly, the management concept of festival hotels.

Chapter III Hotel Organization and System Management

The first festival hotel organization

Second, the festival hotel rules and regulations management

Section 3 World Hotel Management Mode

Part II Functional Management

Chapter IV Management of Main Functional Departments of Hotels

First Festival Hotel General Manager's Office

Second, the human resource management of festival hotels.

Third, the financial management of holiday hotels.

Chapter V Hotel Quality Management

Firstly, the quality management of holiday hotels is summarized.

Second, the service quality control of holiday hotels.

Third, the total quality management of holiday hotels.

Chapter VI Hotel Information Management

First Festival Hotel information

The second Festival Hotel management information system

The Third Festival Hotel Decision and Decision Support System

Part III Business Management

Chapter VII Management of Main Reception Departments of Hotels

Overview of the hall before the first festival

Section II Overview of Food and Beverage Department

Section III Overview of Housekeeping Department

Chapter VIII Hotel Marketing Management

Firstly, the marketing management of festival hotels is summarized.

Second, the market segmentation, selection and positioning of festival hotels.

Third, the marketing strategy of festival hotels.

Chapter IX Hotel Logistics Support Management

First, the holiday hotel procurement management

Second, the safety management of festival hotels.

Third, the festival hotel project management

Chapter X Crisis Management

First of all, an overview of the holiday hotel crisis.

Second, the crisis management strategy of festival hotels.

Third, the crisis management of holiday hotels.

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