Traditional Culture Encyclopedia - Hotel franchise - Directory of Introduction to Hotel Management
Directory of Introduction to Hotel Management
Chapter I Overview of Hotel Industry
First, the concept, characteristics and functions of festival hotels.
The second type and grade of festival hotels.
Section 3 Development of Hotel Industry
Chapter II Hotel Management Theory
First, the theoretical basis of festival hotel management.
Secondly, the management functions and methods of festival hotels.
Thirdly, the management concept of festival hotels.
Chapter III Hotel Organization and System Management
The first festival hotel organization
Second, the festival hotel rules and regulations management
Section 3 World Hotel Management Mode
Part II Functional Management
Chapter IV Management of Main Functional Departments of Hotels
First Festival Hotel General Manager's Office
Second, the human resource management of festival hotels.
Third, the financial management of holiday hotels.
Chapter V Hotel Quality Management
Firstly, the quality management of holiday hotels is summarized.
Second, the service quality control of holiday hotels.
Third, the total quality management of holiday hotels.
Chapter VI Hotel Information Management
First Festival Hotel information
The second Festival Hotel management information system
The Third Festival Hotel Decision and Decision Support System
Part III Business Management
Chapter VII Management of Main Reception Departments of Hotels
Overview of the hall before the first festival
Section II Overview of Food and Beverage Department
Section III Overview of Housekeeping Department
Chapter VIII Hotel Marketing Management
Firstly, the marketing management of festival hotels is summarized.
Second, the market segmentation, selection and positioning of festival hotels.
Third, the marketing strategy of festival hotels.
Chapter IX Hotel Logistics Support Management
First, the holiday hotel procurement management
Second, the safety management of festival hotels.
Third, the festival hotel project management
Chapter X Crisis Management
First of all, an overview of the holiday hotel crisis.
Second, the crisis management strategy of festival hotels.
Third, the crisis management of holiday hotels.
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