Traditional Culture Encyclopedia - Hotel franchise - Is the national standard wine of 20 17 new?
Is the national standard wine of 20 17 new?
Ye Xin, the 9th Vice Chairman of Chinese Writers Association, a well-known writer, screenwriter and winner of the 1st National May 1st Labor Medal, Huang Yong, Vice President of Guizhou Academy of Social Sciences, Liu Zhenguo, Deputy Secretary General of china alcoholic drinks association, Fan Deng, member of technical committee of china alcoholic drinks association Liquor Branch and technical consultant of Sichuan Liquor Group, Ping Huang, chairman of Guizhou Liquor Industry Association and vice chairman of Guizhou Liquor Expert Committee, Fang, deputy secretary-general of Guizhou Brewing Industry Association, secretary-general of Guizhou Liquor Expert Advisory Committee, Meng, researcher of Guizhou Institute of Product Quality Supervision and Inspection, deputy secretary-general of Guizhou Liquor Expert Committee, Guizhou Satellite TV and industry media attended the event. Founder of Tasly, honorary chairman for life of the board of directors of Tasly Holding Group, Yan Xijun, chairman of Guotai Liquor Group, Zhang Chunxin, general manager of Guotai Liquor Group, executive deputy general manager of Guotai Sales Company, and Wang Meijun and Chen, deputy general managers of Guotai Sales Company.
It is reported that the annual "3. 15 International Consumer Rights Day" has become the quality declaration day in Taiwan Province. Creating a "real leading brand of vintage wine" is not only Taiwan Province's solemn commitment to dealers and consumers, but also a solid guarantee for the stable and long-term development of Taiwan Province.
Consolidate the foundation of quality and consumption
Create a "real leading brand of vintage wine"
For six years in a row, it was chosen to be included in the national standards of China and Taiwan Province on "3. 15 International Consumer Rights Day" and held a quality forum, which fully demonstrated Taiwan Province's belief in quality and awe of consumers, and demonstrated Taiwan Province's confidence in quality, brand and social responsibility and concrete actions to protect consumers' rights and interests.
Ping Huang, chairman of Guizhou Brewing Industry Association, pointed out that in 20021year, the main indicators of Guizhou liquor industry maintained a high growth, with sales revenue, total profit and taxes increasing by 6 1.6%, 52.8% and 39.6% respectively, accounting for 7.59% and 58.51respectively. Maotai liquor is a typical time industry. The third true vintage wine quality forum is of great significance to the development of Guizhou liquor industry. It not only shows the time value and charm of Maotai-flavor wine to consumers, but also touches more brewers. Don't forget your initiative to always follow the time law of Maotai-flavor wine and abide by the time technology of Maotai-flavor wine.
Ping Huang believes that the success of Cathay Pacific benefits from its persistent quality, cultural concept and value transmission over the years, which has won the love of consumers and the respect of all parties. The national standard of Taiwan Province listed this time takes "authentic year, good quality" as its quality proposition and brand practice, and it is the first double-standard certification in the industry. The compliance and practice of national standards in Taiwan Province and China have sublimated the quality system from three latitudes: technology, producing area and time, which has good reference value and has enlightenment and popularization significance for the development of Guizhou liquor industry and Maotai-flavor liquor enterprises.
Yan Xijun, founder of Tasly, lifelong honorary chairman of the board of directors of Tasly Holding Group and chairman of Guotai Liquor Group.
Yan Xijun, founder of Tasly, lifelong honorary chairman of the board of directors of Tasly Holding Group and chairman of Guotai Liquor Group, said that for more than 20 years, Guotai has been rooted in the core producing area of Maotai-flavor wine in China, Maotai Town, persisted in learning from Maotai, made a good national platform, and made efforts to dedicate a good bottle of wine to consumers and a good bottle of wine to distributors with the concept, technology and standards of Tasly Pharmaceutical. Yan Xijun pointed out that Maotai-flavor liquor is the art of time, and the essence of Maotai-flavor liquor quality is time. The year is the expression of quality. Guotai strengthens the quality integrity of Guotai liquor by strengthening the concept of true year, which is a respect for consumers and an important competitiveness of Guotai liquor. Behind it is Cathay Pacific's persistence and belief in quality. Yan Xijun said that intelligent brewing is an important strategy for Taiwan Province. In accordance with the concept of "adhering to tradition and persisting in scientific innovation", Taiwan Province promotes the innovative practice of intelligent brewing from the top design to ensure more stable and controllable product quality.
Zhang Chunxin, general manager of Guotai Liquor Group, said that quality is the first important thing for the tens of billions of Guotai to achieve stability and create new famous wines in China. Learning the famous wine model, first of all, learning quality; Promoting the continuous improvement of quality and creating better national wine and Taiwanese wine is the greatest responsibility for consumers and the greatest respect and defense for consumers' rights and interests. The goal of Guotai is to build a "real leading brand of vintage wine". Zhang Chunxin pointed out that to gather people's hearts, it is necessary to gather the hearts of both dealers and consumers. Manufacturers should serve consumers well together, let more consumers know about Taiwan Province, recognize Taiwan Province and choose Taiwan Province. Based on a new starting point of1000 billion, we should strive for progress in stability, strive for distance in stability, firmly grasp several major events, such as improving quality, strengthening brand, taking root deeply, giving priority to service, concentrating strength and preventing risks, and promote the transformation of Taiwan Province from high-speed to high-quality, and from managing B-end to serving C-end manufacturers well. Continuously improve the service quality, optimize the service experience, let more consumers praise Taiwan Province, and constantly consolidate and expand the "mass base" of Taiwan Province.
Julichuangxin Road, Guizhou
Cathay Pacific creates new famous wines.
In 20 12, the State Council issued "Several Opinions on Further Promoting Sound and Rapid Economic and Social Development in Guizhou", which started the process of rapid economic development of golden decade in Guizhou. After a lapse of 10 years, at the beginning of this year, the State Council issued "Opinions on Supporting Guizhou to Break a New Path in the Western Development in the New Era", focusing on the high-quality development of Guizhou liquor. This decade also happens to be the rapid development of golden decade. In 20021year, Cathay Pacific achieved tax-included sales exceeding 1000 billion and brand value exceeding 1000 billion, ranking third in Guizhou, fourth in Maotai-flavor liquor and top ten in China liquor, and entered a new development stage of creating new famous wines in China.
In the "On the Road" session of the conference, Long Yongtu, former Minister of Foreign Trade and Economic Cooperation, was connected on the spot. At the same time, Liu Zhenguo, Deputy Secretary-General of china alcoholic drinks association, Ye Xin, Vice Chairman of the Ninth Chinese Writers Association, Ping Huang, Chairman of Guizhou Brewing Industry Association, Yan Xijun, founder of Tasly, and Huang Yong, Vice President of Guizhou Academy of Social Sciences, were invited to discuss the theme of "Guizhou Juli Breaking New Roads and Creating New Famous Taiwan Province Wine".
Long Yongtu, former Minister of Foreign Trade and Economic Cooperation, pointed out that it is no coincidence that the development of Guotai Liquor in the past ten years happened to be the golden decade of Guizhou's economic and social development. Some excellent enterprises like Guotai have contributed to the development of golden decade in Guizhou, and the economic golden decade in Guizhou has also made the products like Guotai liquor successful. Long Yongtu said that the success of Guotai Liquor was not accidental. The release of products on the annual "3. 15 International Consumer Rights Day" fully reflected Guotai Liquor's respect for consumers and its emphasis on product quality. This year, Taiwan Province put forward the strategy of building a new famous wine in China, which is of great significance.
Liu Zhenguo, Deputy Secretary-General of china alcoholic drinks association, pointed out that quality is the cornerstone of the brand. Without quality, the brand will not last long. The same quality is also the support of product price and value. Only with the quality of real consumer cognition can we meet the needs of consumers. On "3. 15 International Consumer Rights Day", Cathay Pacific launched the national standard for the year of truth, which represents quality integrity and service integrity, and it is also a practical measure to promote the construction and development of the industry integrity system.
Ye Xin, the ninth vice chairman of the Chinese Writers Association, a famous writer, screenwriter and winner of the first May 1st Labor Medal in China, pointed out that China's wine culture has a long history. The relationship between wine and culture is mutually nourishing and developing. The intersection of poetry and wine constitutes a considerable part of the history of China literature. Liquor is a precious collection of Guizhou's long-standing culture. Therefore, while insisting on quality, Cathay Pacific continues to promote excellent liquor culture.
Ping Huang, president of Guizhou Brewing Industry Association and vice chairman of Guizhou Liquor Expert Committee, pointed out that in recent years, under the guidance of Maotai, Maotai-flavor liquor has gained a high reputation, and Guotai liquor has always been mild. After years of development, it has been widely recognized by the society.
Yan Xijun pointed out that Taiwan Province has put forward the goal of building "China's new famous wine" and planned a "two-step strategy" for the next 30 years. In the next decade, Taiwan Province will continue to learn from the famous wine model, but at the same time make its own characteristics and improve the connotation system and standards of "new famous wine". National Taiwan will initially construct the connotation system of "China New Famous Wine" from five dimensions. First, we must persist in concept innovation and strive to build a good industrial ecology. Second, we must persist in technological innovation and strive to build an intelligent brewing system. Third, we must persist in scientific research and innovation, and strive to convey the guidance of healthy drinking. Fourth, we should persist in cultural innovation and devote ourselves to spreading wine culture in the new era. Fifth, we must persist in model innovation and strive to build a good business ecology.
Huang Yong, vice president of Guizhou Academy of Social Sciences, believes that to protect the maotai-flavor liquor-producing areas in Guizhou, Chishui River should be the core to delimit the protected areas. At the same time, formulate a series of standards for the development of maotai-flavor liquor, standardize the development order of the industry, and form a healthy, good and sustainable development of liquor industry ecology; At the same time, adhere to the quality first, constantly improve the quality of liquor, and expand the brand influence of maotai-flavor liquor.
China Taiwan Province National Standard (Brewing 20 17) was officially listed.
The national standard of Taiwan Province (20 17 Brewing) was officially listed under the witness of the on-site guests and millions of online "National Powder".
Originated from the core production area of Maotai Town, the national standard Zhongtai (brewed on 20 17) adheres to authentic technology, innovates the brewing of heaven and man, refines it by masters, refines it on 1 year, ceramics it for 3 years, and cultivates it on 1 year, which is completed in 5 years. The bottle is marked with the real year of brewing, so that consumers can see and understand it and spend with confidence.
Before the press conference, an expert group composed of famous liquor experts, Lai, Yang Dajin, Fang, and Meng made a professional evaluation and appraisal of the national standard of Taiwan (Brewing 20 17) and gave a high evaluation.
Ping Huang, chairman of Guizhou Brewing Industry Association, on behalf of the tasting expert group, read out the appraisal results of the national standard (Brewing 20 17) on the spot: slightly yellow and transparent, with outstanding maotai flavor, comfortable aging flavor, harmonious and mellow flavor, long and clean tail flavor, and fragrant empty cup, which is typical of Daqu maotai-flavor liquor style.
Mimiliang, executive deputy general manager of Cathay Pacific Sales Company, explained the "quality password" and "winning password" of Cathay Pacific national standard true vintage wine. The national standard in Taiwan Province, China takes vintage wines as the main body and carefully blends high-grade old wines. Quality assurance is based on real origin, real raw materials, real technology and real quality. It has the value of drinking, collection, gift and appreciation, and meets people's needs for a better life and quality life. China Taiwan Province National Standard (brewing on 20 17) has been upgraded again with "multiple upgrades".
First, the taste of wine has been upgraded. The national standard of China and Taiwan (brewed on 20 17) summarizes the suggestions of consumers' feedback since the introduction of the national standard year wine, which makes the base wine more optimized, more harmonious in taste, more prominent in style and more comfortable after drinking.
The second is to improve the packaging grade. The "national standard" is branded, the packaging texture is improved, and the support inside the wine box is humanized.
Thirdly, the traceability of Jian Zhen and the upgrading of consumption interaction. The anti-counterfeiting code of NFC chip realizes the whole traceability of "one thing, one code and one chain", which makes dealers more assured of sales and allows consumers to clearly and safely drink. Add cover code, enhance anti-counterfeiting, increase interaction, and set up promotion.
At the press conference, the establishment ceremony of the National Taiwan Province True Vintage Wine Association was also held. Wang Meijun, deputy general manager of the National Taiwan Province Sales Company, read the founding document of the National Taiwan Province True Vintage Wine Association. Chen, deputy general manager of Guotai Sales Company, awarded the license to the president of Guotai Zhennian Wine Association. Speech by Wang, chairman and first rotating president of Guangdong Runxing Liquor Co., Ltd.
In this activity, in addition to inviting experts for evaluation and identification, the national and Taiwan Province national standards for blind wine products in real years were also carried out simultaneously throughout the country, and consumers were invited to evaluate them, so that more consumers could experience the excellent quality of national and Taiwan Province national standards. At the press conference, Liu Zihao, an expert and lecturer on soy sauce tasting, described the methods of soy sauce tasting in detail, and led nine consumers to participate in tasting, learn the methods and aesthetics of soy sauce tasting, and experience the high-quality charm of real vintage wine in Taiwan's national standard.
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