Traditional Culture Encyclopedia - Hotel franchise - The difference between Atour S and Atour X Atour

The difference between Atour S and Atour X Atour

The differences between them are brand and positioning, geographical location, product functions and services.

1, brand and positioning: Atour S takes the theme of reading and photography as the breakthrough point, and its customer base is young groups such as post-85 s and post-90 s; Atour X is a non-standard brand, positioning itself in the mid-to high-end market and providing diversified and more distinctive accommodation options.

2. Geographical location: Atour S is mainly located in the core business districts of first-tier cities and provincial capitals; Atour X is mainly located in the core business district of first-tier to fourth-tier cities.

3. Product features and services: Atour S pays attention to providing diversified and distinctive services for its guests, including art exhibitions, catering and food, leisure and entertainment services; Atour X focuses on the experiential hotel mode of light life, hoping to create an ideal social space for young people and provide a comfortable, warm and interesting experience atmosphere.