The "Diwang Feast" and "Wang Fan Qinchuan" in Chengdu property market are being staged.

King's feast? Not all of them are good dishes.

China real estate market? Wang Fan Qinchuan? This trend has already begun.

Three years ago, when Poly Real Estate was named, there was a voice in the industry that local developers were marginalized. Obviously, the performance of Blu-ray Real Estate 20 12 gives a long face to local developers.

20 12, the winter of the property market ended in warmth. And in this unfinished period, we? Accident? Successfully found a batch? King? They are the leading players in the local market, and they all want to do a big job in Chengdu. Their journey in Chengdu has just begun.

This report? Local tyrants? Xiamen Jianfa, Yunnan Junfa, Langfang Rong Sheng, Tianjin TEDA and Shantou Longguang have all settled in Chengdu. Apart from Jianfa Real Estate (excluding new sites), what are the other four in Chengdu? Local snakes? There is only one project. However, they are almost all in their respective cities? Who else but me? .

In Xiamen, the word jianfa can be seen everywhere in the local area; Is the property market in Kunming, Yunnan similar? June started sneezing at a hair on his head and the market? , the market accounts for 20%, and the annual sales exceed 654.38+00 billion; Rong Sheng, Langfang, is located in 20 cities across the country with a land reserve of 20 million square meters; Tianjin TEDA, established in 1985, is an international first-class qualified real estate enterprise, with an average annual development area of over 1.5 million square meters around Tianjin; Shantou Longguang Group has a history of 16 years, more than 0,000 employees/kloc-0, and more than 6 million square meters of projects under construction?

Chengdu property market is not the main battlefield for local developers. If the above developers are willing to make efforts, then they must stage a real estate version in a certain winter? King's feast? The reality in front of us is not all beautiful, nor are they all good dishes at the banquet.

Rong Sheng real estate

20 13 Chengdu rushed to 2 billion.

65438+February 18,? Langfang Wang? Rong Sheng Real Estate won the plot near Chengdu East Station and completed the layout of its second project in Chengdu. On June 5438+ 10 last year, Rong Sheng showed his first work in Chengdu? Bloomington? .

Rong Sheng's position as king in Langfang, Hebei Province has always been very solid. But Rong Sheng has already begun the layout of the whole country. Especially since this year, Rong Sheng has been sweeping buildings nationwide. According to public statistics of financial media, as of June 26th, 10, Rong Sheng Development has purchased 20 cases of land this year, with a land acquisition area of1403,900 square meters and a planned construction area of more than 3.5 million square meters, with a total land purchase amount of about 4.772 billion yuan, 2.9 times that of 201/kloc-0. 65438+February 18, Chengdu Land and Resources Bureau granted four plots, and Rong Sheng made another bid to win the plot 1.

2011June 10, Rong Sheng's first show opened in Bloomington Square (community network forum). This urban complex project occupies a prime location in the financial city south of the city, and has been selling well since its opening. According to the relevant staff of Rong Sheng Chengdu Company, the sales of Bloomington Plaza this year is 700 million. ? The target task for next year is 2 billion! ? Rong Sheng's relevant staff said.

Background The first listed real estate enterprise in Hebei.

Rong Sheng Real Estate was established on 1996. On August 8, 2007, Rong Sheng successfully landed on Shenzhen Stock Exchange, becoming the first real estate enterprise in Hebei Province to go public through IPO. Positioning as a second-and third-tier city. At present, the company's projects cover more than 20 cities including Shenyang, Shijiazhuang, Nanjing, Chengdu, Changsha and Zhanjiang. By the end of 20 1 1, Rong Sheng has developed total assets of 2.8 1.7 billion yuan, net assets of 7.08 billion yuan, and has a land reserve area of more than1.7 million square meters.

Yunnan junfa

Junfa entered the top ten in Chengdu three years later.

In Yunnan, there is a man whose name is closely linked with a real estate brand. His name is Li Jun, the company name is Junfa, and the property developed is Yuan Jun. . In 2009, when Junfa took 10 property to participate in the autumn housing fair, it set a new record for all previous housing fairs in Yunnan Province, which was created by local developers.

On 2011June 10, Junfa Real Estate successfully won 65 mu of construction land for Guanghua New Town in Chengdu. Is the story named? Time Yuan Jun? It opened in August this year and has now sold 40%. ? Chengdu is very important to Junfa, and its market position is second only to Kunming. We will increase investment and strive to enter the top ten in three years. ? Zhao Bin, Chairman of the Board of Directors of Junfa Real Estate, said. ? To achieve the top ten, according to the current scale of Chengdu, the annual sales volume is 5 billion, the value of goods to be listed is at least 654.38+0 billion, and the land reserve is more than 20 billion. ?

Cultivated in Yunnan after 20 12 and 15? Yunnan king? Start the national strategy, have you formulated it? Rooted in Yunnan, radiating southwest and laying out the whole country? Strategy. Zhao Bin said that the first step in the transformation of Junfa is to expand the geographical scope of the project, from the main city of Kunming to the suburbs, to the surrounding cities and states, and from Yunnan to Chengdu, Guizhou and Qionglai. Southwest strategy? .

Backstage occupies 20% of Yunnan market.

Yunnan Junfa was founded in 1998. Junfa? 、? Yuan Jun? Become a well-known brand in Yunnan real estate industry, and the company has been reelected for three consecutive years since 20 10? China Real Estate Enterprises 100 Top? . At the same time, the company has started projects in Dali, Chengdu, Guiyang, Hainan, Beijing and Singapore. Chengdu Business Daily reporter Chen Baixi

Longguang real estate

Shantou is king, Chengdu is trapped.

For Shantou people, the existence of Longguang Real Estate is like the big brother in the city. 20 1 1, Longguang Real Estate entered the southwest for the first time and developed Longguang in Chengdu. However, after more than a year in Tian Yue Longting, not many people know about Longguang Real Estate. People in the industry often describe the poor development of foreign real estate enterprises in Chengdu, right? Not acclimatized? .

20 1 1, Longguang Real Estate was established in Chengdu without any big moves or even any publicity. For its opening, few people in the industry and the media in Chengdu participated. So when sorting out the real estate, everyone expressed surprise. There is also a big flat building in the South Third Ring Road. Where did Longguang Real Estate come from? Long guang? At that time, the marketing director of Tian Yue Longting revealed that the owner of Longguang Real Estate had high requirements on the quality of real estate, and thought that as long as it was genuine, it would not worry about selling it, but he lacked a more in-depth study on the buying habits of local consumers in Chengdu.

According to the sales data published on Chengdu Transparent Real Estate Online, Longguang? The sales volume of Tian Yue Longting is very average. Only 29 suites 147, which obtained the pre-sale certificate in June 19 10, sold only 24 suites 156, which obtained the pre-sale certificate in June 16/0/0.

Background layout of four strategic bases

Longguang Real Estate Holdings Limited was established in 1996. At present, four strategic bases have been established in Guangdong, Guangxi, Sichuan and Hainan, which have been developed in Shantou, Guangzhou, Nanning, Chengdu, Sanya and other cities 12, with more than 30 development projects and more than 20 subsidiaries. Chengdu Business Daily reporter Ye Tao

Xiamen jianfa

Chengdu pushes four major projects in five years.

Chengdu people may be unfamiliar with the brand Jianfa, but in Xiamen, the name of this leading enterprise can be seen everywhere, such as Jianfa Paper, Jianfa Automobile, Jianfa International Travel Service and Jianfa Wine? In the minds of Fujian people, Jianfa House is synonymous with quality.

This year is just the fifth year that Jianfa entered Chengdu. At present, Jianfa has built three projects in Chengdu: Repulse Bay, Jinshali and Tianfu Luzhou. The total sales of these three projects this year exceeded 10 billion yuan, of which Tianfu Luzhou and Jinsha Li were basically liquidated, and Repulse Bay was about 1/3. 65438+February, Jianfa shares also announced that Jianfa Real Estate Group Corporation, a holding subsidiary of the company, won a residential land in the southern park of Chengdu High-tech Zone for 290 million yuan.

Compared with other developers in Chengdu, Jianfa is low-key and pragmatic. Is it? Only choose the core area of Chengdu as a product? . At the end of this year, in the high-end war in the south of the city, swordsmanship? Repulse Bay has sprung up. Since June this year 165438+ 10? Repulse Bay has sold more than 40 single-family houses.

There are two development brands in the background.

After 32 years, Jianfa has been ranked first among Fujian 100 top enterprises for many years. Owned by jianfa? Jianfa real estate? And then what? Lianfa Group? Two well-known real estate development brands, the development area extends from Xiamen to more than ten cities in China.

Tianjin TEDA

A generation of fierce Chengdu slow fever

20 10 in April, the leader of Chengdu TEDA New Town Construction and Development Co., Ltd. pointed to a group of buildings that were about to be capped next to Qingchengshan Express Railway Station and said: TEDA? Shangqingcheng will promote commerce, residence, culture and leisure with industrial chain, and make Qingcheng Mountain a satellite city of Chengdu? Many people in the industry are very excited. Although this is only a project of more than 500 mu, the supporting facilities that Qingcheng Mountain has called for for many years have finally been vigorously operated!

However, two years later, TEDA? Shang Qingcheng did not realize the original idea. In addition, the China-Europe International Finance Center and the Smurfs Theme Park, which Tianjin TEDA cooperated with China and Europe, once caused a sensation in the industry, but now they are making slow progress.

Throughout Tianjin, TEDA or TEDA-related industries, it can be seen everywhere. TEDA Group's enterprises are involved in seven major industries, including finance, industrial investment, real estate, public utilities, regional development, franchising (community network forum) and modern service industry. Some people vividly say that TEDA's actions are equivalent to integrating Chengdu New Convention and Exhibition Center (community network forum), wanda plaza, Nanhu, Sports Center, 750,000 square meters high-end residential area, light rail and five-star hotel into one project.

Background Real estate is just one industry.

TEDA is by no means a developer, because real estate is only a small part of the seven major industries of TEDA Group with more than 300 enterprises. By 2008, the total assets of Tianjin TEDA Construction Group Co., Ltd. have exceeded 654.38+0.5 billion yuan. TEDA Construction Group has formed the strategic layout of Tianjin, Beijing, Jiangsu and other cities since its establishment 24 years ago, with more than a dozen holding and shareholding companies. Chengdu Business Daily reporter Li Shu

20 12, the winter of the property market ended in warmth. And in this unfinished period, we? Accident? Successfully found a batch? King? They are the leading players in the local market, and they all want to do a big job in Chengdu. Their journey in Chengdu has just begun.