Lighting business plan

Lighting, eyes at home, if there is no light at home, just like people without eyes, families without eyes can only live in darkness, so the position of lights in the family is very important. The following is my business plan on lighting for your reference. Welcome to read!

Lighting Business Plan 1 (I) Company Profile

Company Name: Jindi Lighting (Lighting) Specialty Store

Team Name: Qisheng Team Member: Zou xx Room xx Song xx Zip Code: 1 1xxxx

Tel:/kloc-0 18xxxxxxxxx

Box :xxxxxxxx@qq.com

Date: 20xx year x month x day

Object-oriented: retail and wholesale of high-end lighting in Liaoyang and Liaoning provinces.

Development history: Our team founded the first Taobao shop at the end of 20 10, specializing in online marketing, and now it has been drilled three times (store name: Jindi Lighting).

Future goal: It is expected to open the first physical store in two years and a branch in five years.

You Shi: I have two years of experience in opening a Taobao shop. Team members have mastered ps and 3D design software, and have a certain understanding of lighting sales. With the start-up capital, we will carry out physical sales and online marketing. And there are two team members who have delivery experience in KFC and are familiar with various communities and terrain, which is very convenient to carry out home delivery service in the same city.

Number of mouths: the surprise team wins, and the surprise team wins the flag.

(2) Products and services

Products are mainly divided into two categories:

1. Indoor lighting:

Ceiling lamp, wall lamp, table lamp, floor lamp etc.

2. outdoor lighting of 2.lde;

LED landscape lighting, LED commercial lighting, lighting engineering, street lamps, etc.

Purchase channel: Zhongshan Ancient Town, which has the reputation of China as a lamp capital, is our purchase channel. Manufacturers directly purchase goods, and they are also suppliers of our Taobao shop now, with complete varieties, good quality and low price.

Product sales at this stage: the current marketing method is that Zhongshan manufacturers provide us with product pictures and ex-factory prices, and team members edit and beautify them and put them on Taobao stores. After the guest places an order, we place an order at the manufacturer, and the manufacturer delivers it directly to the guest. Or customers in the same city place an order, and we deliver the goods directly to the guests.

Sales target: Our main sales targets are hotel decoration, personal decoration and large-scale engineering decoration, as well as the retail and wholesale of public facilities lighting.

(3) Industry market

1. Industry analysis

In recent years, with the rapid development of the national economy, especially the real estate industry, the national lamp lighting industry has developed rapidly and has become one of the emerging industries in the decoration industry. The four major lights in the world are concentrated, and the China market occupies a seat. China Lamp Capital is located in Zhongshan Ancient Town, the hometown of Sun Yat-sen. Other mature industries, such as household appliances and furniture, have production and sales bases in every province of China, but the lighting industry has only one base in China, integrating R&D, production and sales. I take time to visit the ancient town every year, so we have unique purchasing conditions. In our second-tier cities in Liaoning Province, lighting is not only expensive, but also uneven in quality. The lighting decoration market is relatively cold, except for some big projects, hotels and public facilities spend money to buy and order. Many individuals also bought lighting equipment through online shopping or elsewhere. With the understanding of lighting and engineering teams like classmates and teachers, we decided to set up a franchise store specializing in local sales of lighting. Retail and wholesale lighting for individuals and enterprises.

2. Competitive advantage

(1) Our model is to have business before starting a business.

② Our unique innovative spirit, ability to accept new things and passion.

③ Personalized customization

④ Advantages in product price and style.

⑤ Advantages of door-to-door delivery in the same city

⑤ Having the basic advantages of two years' online marketing, you can carry out the simultaneous marketing scheme of network and entity. ⑤ University entrepreneurship has no social impetuousness and pressure. You can concentrate more on your work.

There are inexhaustible professionals in universities. As long as they have the same idea, as long as they are unwilling to be mediocre, as long as they are United as one, just like the name of our store, brothers are United and their strength is broken, we will surely lay our future!

Pet-name ruby the advantages of architectural school circle, and I will meet many decoration teams and engineering teams after graduation in the future. Don't worry about sales. 3. Competitive disadvantage ① Lack of funds

(2) the city's new product promotion recognition.

③ Lack of knowledge of management, law and venture capital ④ Lack of experience.

(D) Marketing strategy

1. Publicity: Advertising is a nuclear bomb that explodes the market fortress, that is, increasing publicity through all available means at this stage, such as television, internet, posters and business cards.

2. The best product: product quality is above everything else, good product is far more important than after-sales service, the best service is no service, and the best product itself is the best advertisement.

to promote sales

Gift promotion: if you dare to buy it, I will dare to send it.

Bargaining promotion: a promotion mode that is completely opposite to the parity promotion mode, and discounts promote sales.

Exhibition lighting promotion: it is open 24 hours a day, and lighting exhibitions are held regularly at night, so that customers can learn all kinds of lighting decoration knowledge while experiencing rich products, promote product sales and enhance their popularity.

Sponsor promotion: sponsor some local public welfare activities, and he will help us advertise. The highest price promotion method is a rough promotion with prizes and bundled sales with points. 4. Service

Personalized service: tailor-made lighting for customers according to their needs, that is, after on-site measurement, the lighting consultant designs the overall lighting scheme according to the time reserved with customers, including lighting product pictures, material introduction, specifications and sizes, price budget, etc.

One-stop procurement of upgrading service platform: online shop customer service consulting service, that is, pre-sales shopping guide, is generally customer service.

Will provide professional advice and recommend suitable products to customers through online methods, and finally guide customers to successfully trade; sell

Does the service reflect the uniqueness of the network platform? One-stop shopping, this platform not only collects all the styles of finished lighting, but also shows new products to customers.

After-sales service: generally, the contents include 24-hour inspection and free replacement, seven-day unreasonable return, invoice, warranty, accessories installation service, etc.

5. Online marketing and entity marketing are carried out at the same time: the advantages of the network are low, the investment is low, and door-to-door delivery is more convenient.

6. Internal reward policy.

(5) production plan

There is a famous saying in China lighting industry? Think of lighting when you mention ancient town, and think of ancient town when you mention lighting? Then, of course, our purchase channel is also chosen in Zhongshan Ancient Town. Guzhen is a small town located in the north of Zhongshan City, Guangdong Province, with a total output value of 20 billion yuan. Its products account for 60% of the domestic civil lighting market, and are exported to Europe, America, Australia and other countries and regions 100, making it the lighting capital of China.

Our advantages are as follows

1. Guzhen is one of the largest manufacturers of lamps in China. There are many lamp shops in the ancient town with complete styles. Because many shops are factory outlets, take goods in bulk, clearly mark the price, the purchase price is low and the quality is excellent.

2. We have direct contact with the manufacturers in Guzhen, which can facilitate the customization of products. We provide template styles, and manufacturers can make them for us directly, which saves a lot of intermediate links. 3. Many ancient town manufacturers want to go out, so they will provide us with a lot of technical help and guidance for opening stores for free.

4. Many companies implement three guarantees for the products provided by agents, and return the unsalable products 100%.

(6) Organization and management

The company will be registered as: individual industrial and commercial households

Name of the proposed enterprise: 1 manager of Jindi lighting franchise store; 1 financial accounting (and other positions): (and other services) 2 salespeople: (and other services)

2 Other personnel: (part-time)

(vii) Financial analysis

1. Preliminary financial statistics

2. Description of financial planning

Do a good job in one year's fund plan to ensure that there is no worries about funds within one year and ensure the stable development of research and development;

(1) Wages: Managers use bookkeeping wages, only bookkeeping, and no actual wages will be paid for the time being. ② Other non-management salaries operate in the form of basic salary and bonus. The salary calculation method is as follows: according to the 60 yuan per person per day, the number of people who need to be paid is 2, with a monthly budget of 1.800 yuan and an annual budget of 2 1.600 yuan; (3) Telephone charges, with a monthly subsidy of 100 yuan per person and an annual budget of 1200 yuan; (4) It is possible to rent a house in the future, and the monthly rent is initially 1200 yuan.

⑤ There is no need to buy office supplies and computers, and the budget for tables and chairs is1000-2,000 yuan.

⑥ Other unpredictable budgets are 3,000 yuan per year.

(8) Long-term strategic objectives and implementation plans

1. Get a business license first.

2. Make the physical store business bigger and open branches. 3. Register a Taobao Mall with its own brand.

(9) Risk analysis

1. Lack of entrepreneurial experience may lead to unsalable goods, so we must choose a factory that can be returned as our supplier.

2. Insurance is essential, including employee personal insurance and property insurance (theft and emergency rescue). ? Small stocks go out and big stocks go in? Insurance money can be included in the capital budget to minimize the risk of starting a business.

3. Lack of social resources, the promotion of many products needs to mobilize social resources, and college students should feel very hard in this respect, so they should find more opportunities to participate in social practice and expand their contacts.

4. Although some college entrepreneurs are outstanding in technology, they are poor in financial management, marketing, communication and management.

The ability is generally insufficient. If college entrepreneurs want to succeed in starting a business, they must pay equal attention to technology and management, and start from partnership, family business or virtual shop. And we have some experience to minimize the risk.

(10) summary

The road to entrepreneurship is long and arduous. Tears of failure can bring us closer to success. If you really want to succeed in starting a business, you must use your whole life's enthusiasm, your whole life's efforts and your whole life's investment to win the success of your life and career. Success is not success, and failure cannot be failure. But only through such an attempt can we really learn a lot here, which is the most important thing.

Lighting business plan 2 investment products: mid-range and high-end household lamps

Type of investment products: ceiling lamp, table lamp and floor lamp.

Investment product style: simple and fashionable

Product target consumer groups: modern small rooms, bars, family use.

Investment cost:

One: Rent a storefront in Zhongshan Guzhen Commercial Street, the rent is 8000- 12000 a month, and the three-month deposit is 24000-36000 once a month. The deposit will be refunded when the lease expires according to the contract period, otherwise it will not be refunded.

Two: store decoration 15000, the original store was only properly decorated.

Three: the basic salary of salesgirl is 1800 per month, plus 1% of sales.

Four: The workshop is calculated per square meter 10 yuan, and the rent of 300 square meters requires a three-month deposit of 9,000 yuan. After that, the monthly deposit can be refunded according to the contract period, otherwise it will not be refunded.

Five: Buy Changan 0. 6 A truck, 32,000.

Buy office supplies, shop laptops, factory desktop computers, shop office chairs, factory office supplies: 8000. Seven: company registration fee, 3200, simple website 600.

Eight: 60 model ceiling lamps, table lamps 100 and 40 floor lamps in the store. Due to my own design management, this cost can be greatly saved, amounting to 20,000 yuan, and another 15000 yuan is ready to buy new samples.

Nine: Recruit factory personnel, a warehouse manager and three production employees. The monthly salary totals 5000.

Ten: prepare working capital100000, and the reserve fund can be borrowed.

Actual operation steps

1, plan template. . . 2, buy 0. Six trucks. . . 3. Rent a factory building. . . 4. Set up a model of website management. . . 5, rent a storefront to decorate and buy office supplies. . . 6. Register a company. . . 7. Production

From the cost analysis, the investment in fixed assets in the early stage is relatively large, but after the investment, the monthly expenses are storefront rent 12000, factory building 3000, shop assistant 1800, factory salary 5000, daily vehicle consumption 100, and monthly water and electricity 2000, which adds up to 24600.

Profit expectation: Zhongshan Ancient Town is the distribution center of the national lighting market. Every year, guests from all over the country go to Guzhen to purchase lamps 4-5 times, and the daily passenger flow reaches tens of thousands, not including international friends. Passenger flow from station to xiaolan 15 times, from station to Shengli city 30 times, and from station to Wenzhou street 40-50 times. Based on my years of experience in Guzhen, it is conservatively estimated that the purchase amount of each store for dealers is 2000-3000 yuan, with a maximum of 50,000 yuan. Note that the passenger flow here is a dealer who has the intention to buy at any time.

Conservative estimation, that is to say, if we can keep 2-3 dealers and generate orders, we can guarantee the factory expenses.

Then there is the website, but the expectations are not high.

Risk index:

First, the early product positioning was inaccurate and could not cater to the market.

Second, the price is too high and the cost control is weak.

Third, sales are not effective.

Conservative retrogression, in case I can't save myself, I will use this investment to open a lighting shop in the mainland and re-select a facade to open a lighting dealership in our county.

Marketing plan; First, do a good job of atlas and website.

Second, put advertisements and business cards where dealers stay to make a profit. Third, set up a furniture company in your own county and do a pilot project.

Lighting business plan 3 I. Overview of the enterprise

Main business scope: At the initial stage of the company's establishment, it mainly developed and produced new products for small and medium-sized enterprises.

Product buyers provide design solutions. Products are divided into two directions: 1, indoor lighting:

To ceiling lamps, wall lamps, chandeliers, hotel engineering lamps, government engineering lamps; 2, LED outdoor lighting: LED

Landscape lighting, street lamps and LED lighting projects; LED commercial lighting

Enterprise type:

1 2, retail 3, wholesale 4, service 5,

Agriculture 6, emerging industries 7, traditional industries 8, others

Second, the personal situation of the author of the business plan

Previous relevant experience (including time):

Position: lighting designer

Work content:

Work performance:

Third, the market evaluation

Entrepreneurial background:

In developing countries, the lighting market is a new decoration industry. China is one of the four lighting capitals in the world. China Lighting Capital is located in Zhongshan Guzhen, the hometown of Sun Yat-sen. Other mature industries, such as home appliances and furniture, have production and sales bases in all provinces of the country. However, Guzhen is the only lighting industry that integrates R&D, production and sales. It is a tiny place with many merchants. Every purchasing season, lighting buyers from all over the world and wholesalers from all over the country gather in Guzhen. Every year, I will use my summer vacation to enter the factory to engage in design work, and I have a certain understanding of the lighting industry in the ancient town. The whole industrial chain of the ancient town has been formed and constantly improved, but now, like the early days of reform and opening up, there are many disadvantages. Due to the lack of designers, lighting products lack innovation, and plagiarism is common. According to my years of design experience, I think the core development of lighting industry is new product development. Based on the above reasons, improving lighting R&D capability is an effective way and the only way for this industry, and it is also the most effective way to enhance the competitiveness of the industry. It has great advantages to locate R&D base in Zhuzhou College Students Pioneer Park.

Main advantages of competitors:

1. has a stable customer base and occupies a certain market share;

2. The product structure is diversified and has its own characteristic products;

3. Have a relatively complete industrial chain;

4. Strong funds; Major disadvantages of competitors:

5. The R&D investment in the factory is insufficient, eager for quick success and instant benefit, and quenching thirst by drinking poison; Few patented products;

6. There is no long-term development strategy, failing to pay attention to the national energy conservation and emission reduction policies; (For example, many European and American countries have already cancelled the incandescent lamp market, and few lighting companies plan ahead);

7. The lack of designers leads to the high mobility of designers, which is not conducive to the research and development of new products; The main advantages of this enterprise over its competitors:

8. As the founder and technical core of this enterprise, he has rich design experience;

9. Zhou, the founder of this enterprise, has experience in technical team management of foreign companies during his work-study program and has excellent entrepreneurial management team foundation;

10. University campus entrepreneurship is not as impetuous as social enterprises, and you can concentrate on design work wholeheartedly;

1 1. I am full of energy because I am young. Because you are passionate, you are fearless!

There are inexhaustible professionals in the university, as long as they have the same idea, they are unwilling.

Mediocrity, as long as we unite as one, we will certainly be able to lay our own future! Compared with competitors, the main disadvantages of this enterprise are:

1. Lack of funds;

2. Formation and running-in of team members;

3. Recognition of new products and new enterprises;

Fourth, the marketing plan and profit model

Pre-period: (1-5 months)

In these five months, we first put the personnel and funds in place, then set up development projects, and developed at least 10 new products in five months;

Mid-term:

After developing new products, business personnel and technicians will go south to Zhongshan ancient town to discuss cooperation with the lamp factory;

1. We can talk about the design contract scheme with the enterprise. We can promise the manufacturer how many products to produce in a month, charge the design fee every month and sign the contract every year. The original budget was based on the design fee of 6,000 yuan per month for each enterprise. As long as you sign up for 10 enterprises, you can achieve a monthly income of 60,000 yuan.

2. Apply for a patent for the product we designed, so as to sell the patent or patent use right at one time;

3. When our business tends to be stable, we can consider setting up an office in China Dengdu Ancient Town as a communication link between the design department and the enterprise;

4. Put the new products we designed into the major outlets in Changsha, Zhuzhou and Xiangtan, and let the outlets participate in the profit sharing with us.

Later period:

When our business is stable, we have accumulated some design experience, earned a bucket of gold, and then cooperated with investors, we can formally invest in an entity enterprise integrating development, production and sales;

Verb (abbreviation of verb) enterprise organizational structure

The enterprise will be registered as:

1. Individual businesses. individual proprietorship enterprise

4. others 5. Name of the proposed cooperative enterprise: Qi Ming Lighting (Lamps) Co., Ltd.

Organizational structure:

The company has 1 general manager; (and other positions)

3 designers (1 full-time, 2 part-time)

3 structural designers (1 full-time, 2 part-time)

Financial Management 1 person (part-time)

Business Manager 1 (full-time)

Optics 1 person (part-time)

Intransitive verb fixed assets

1. Tools and equipment

According to the measured sales volume, assuming the production capacity reaches 100%, the enterprise needs to purchase the following equipment:

Seven, liquidity (month)

1, with a monthly budget of 3,000 yuan;

2. Other operating expenses (excluding depreciation expenses and loan interest)

Eight. Financial planning:

1, make a one-year fund plan to ensure that the funds have no worries within one year and ensure the stable development of research and development work;

2. The capital budget for one year is as follows:

(1) Employee's salary: the management adopts bookkeeping, only bookkeeping, and the actual salary will not be paid for the time being, and the salary will be reissued after the company makes a profit;

② Other non-management salaries operate in the form of basic salary and bonus; The salary calculation method is as follows: according to the 60 yuan per person per day, the number of people to be paid is 3, with a monthly salary of 1.800 yuan and an annual budget of 2 1.600 yuan;

(3) Telephone charges, with a monthly subsidy of 100 yuan per person and an annual budget of 1200 yuan; (4) Business expenses, the annual budget is 10000 yuan (if new products come out but there is no investment from Zhuzhou investors, you may need to contact the factory in Guzhen, Xia Nan).

⑤ You may have to rent a house for another month in the winter vacation, and the budget is 1200 yuan/month (because the school can't live in people in the winter vacation, the housing problem must be considered).

⑥ Sample purchase: 3,000 yuan

All landowners office supplies and drawing tools add up to about 500 yuan. ⑧ Other unforeseeable budgets are 3,000 yuan; Total budget: 30,900 yuan.

Nine, team development strategy:

After the 1. project was officially launched, students majoring in fine arts and optics were selected in our school, and a technical research and development team was initially established by using the two-day full-time working mode on weekends.

2. Make full use of the technical support provided by government departments for college students' entrepreneurship, find out more deficiencies in entrepreneurship and solve them in time, and strengthen the communication ability with government personnel. 3, through the media activities provided by government departments, let your team and products sell as soon as possible, and at the same time strengthen technical consolidation.

4. Cooperate with outstanding members of the entrepreneurial team and try not to take detours in your own projects through the projects that have already been formed.

X.summary

We are fortunate to meet the great era of China's development and innovation, and even more fortunate to meet the strong support of the country