Traditional Culture Encyclopedia - Hotel franchise - Why do you say never start a business blindly? Experts bluntly said: it's really a pit to open houses in disorder.
Why do you say never start a business blindly? Experts bluntly said: it's really a pit to open houses in disorder.
Author Feng, Dean of Central China Urban Research Institute
Another problem is cost. The cost of tourists. If you are a tour group, you will not choose a homestay. If you go to road trip. I'm afraid my family won't. That is, a few friends, but also young, curious and playful, will choose a homestay. Because more people who travel abroad understand. What is a homestay? Sounds elegant and fresh. In fact, it is to feed mosquitoes in the countryside. Unless it's money and curiosity. If it is a poor tour. Choosing a hotel will be cheaper than a homestay. Especially those hotels far away from the city.
Status quo of hotel industry: The late entry into the hotel has high rental cost and the bonus period has passed. If you have no experience in architectural aesthetics and hotel accommodation, it is recommended to give it to a professional design team. Geographical location is very demanding, unless you can make yourself a destination, but few can do it at present. Online platforms have gone a long way on the road of disgusting homestays, and the so-called guest complaints were immediately restricted. The operating cost of a homestay is higher than that of a hotel. Many things are customized, and your labor cost is difficult to control. The cost of washing linen is several times higher than others. B&B must provide supporting value-added services and product sales, that is to say, B&B is a place to attract customers. For example, doing aromatherapy is actually doing an aromatherapy experience hall, and selling products is a very important source of income.
B&B can make money, but only if you have been in this industry for a long time.
A friend of mine has been to several famous online celebrity attractions in China since 15, such as Lijiang, Yangshuo, Phoenix and so on. B&B gives it too much beauty. He also talked with many hosts and asked about the business situation. He is not interested in romantic nights or civil affairs, but in business opportunities. He also made plans, raised funds and got the support of several brothers. A large number of media were there at that time. I visited several places and chose Yangshuo. The main consideration is the convenience of high-speed rail and the large passenger flow. I rely on tourists from the Pearl River Delta. I asked someone to find a building on the edge of Yangshuo County and asked for 3.6 million yuan. I went to Yangshuo with great interest to discuss the details. I thought such a mature scenic spot should be very civilized, and everything should be done according to the contract. But at that time, I saw what was unruly, all kinds of pits, and all kinds of disloyalty in Walking into the Wasteland.
One of his friends later worked as a homestay in Dali Shuanglang. It's amazing. The next-door neighbor is a famous dancer's private house, which was being renovated at that time, and it was already very imposing. Yes, the aborigines who enter the barren land can ignore all paper contracts and legal responsibilities! The only principle is that there is no principle. Without the bottom line, honesty does not exist. Fortunately, I made some money and got my life back! You don't have to be afraid to go against it. The key is how many leaders you have to have to dare to fight against men, women and children in a village. Simple folk customs have since become a strange word in his cognition!
In fact, at the beginning, I also wanted to be a homestay myself. It was the time when Airbnb was popular. At that time, there were several homestays in our community. But a very simple market survey made me confused, because most people who do homestays don't just run a suite, what is the rent in a district, and what is the price of a homestay for one night. On the bright side, these are very simple descriptions. I figured it would take a month even if someone stayed every night. At most, it is higher than renting 2000 yuan to others, and it has to be operated by itself during this period, and it has to be put into renovation in the early stage. There will be all kinds of trivial chores during this period. In contrast, it is really not easy to rent it to others, and I can also free myself to do my job well.
The cost of the homestay industry is not low.
There are three rooms in an ordinary town 100 square meter, and the labor cost of ceiling and wall is about 5000 yuan, with an average of 177 1 room. To open a hotel room, you need to bring a toilet, water heater, air conditioner, two beds, a coffee table, two stools, sheets, quilt covers, pillows, blankets, clothes hangers and chandeliers, and then the cost of a room will directly reach 10 thousand. In fact, there are far more than one commercial freezer, at least a thousand, and at least a few hundred stoves. Let's calculate by this. If we don't need more, we'll call you ten rooms. This set will be close to 1 1 10,000, followed by restaurants and lobbies. These two companies can save a little money by decorating tables and chairs, and then security monitoring is necessary. According to the standard, a set will cost about two thousand yuan, hardware 1 1.5 thousand yuan, and then the staffing. Cashier's office can save costs. A chef earns at least 4,000 to 5,000 a month. Below this figure, you can't recruit people, even if you find one, you dare not use it.
Cleaning and handyman are two people, and only one cleaning aunt is hired, but they check in at 1 every day and check out at 12. After receiving the tenants, I have to help clean the sanitation of ten houses, because everyone's check-out time is different, and the peak cleaning must be guaranteed to be clean. All changed quilt covers and towels can be washed by yourself. The outsourced cleaning aunt may not help you clean, but this is a word-of-mouth industry. A bad review can basically ruin a suite. I have seen countless homestay owners go bankrupt like this, and now the industry is ugly and the price is very low. Basically, one person was cheated, and the hygiene was basically not cleaned, which led to consumers' distrust of the hotel.
Other fire fighting equipment, fire fighting license and business license shall be at least 5000 to 10000. Let him advertise on other websites alone. First calculate how much you need now-if you don't consider the rent, you must prepare at least127,000 RMB to open a homestay. The rent is generally conservatively estimated to be no less than 20,000 yuan a year, and all profits can only be earned in the peak season. As long as you don't lose money in the off-season, you are lucky, because there are still rent and other expenses,150 thousand is a very suitable figure. According to the current per capita income level,150,000 is almost the annual salary of two people in a dual-employee family. If you don't have mines at home or your parents don't care about the annual salary of millions, I really don't recommend you to do so. Failure in starting a business is not terrible. The terrible thing is that it will take years or more for the whole family to get up after the failure.
The success of entrepreneurship is basically satisfied. First, you must have enough experience in this industry, and you can handle all kinds of wonderful situations. Then you do have unique talents and advantages in this industry. Can do what others can't Finally, you have to have one. At least give you a stable backer within enough time, such as the stability of policies, such as the smooth flow of upstream and downstream channels. If these are not reliable, they will change or even be interrupted at any time, then no matter how well you do, all of a sudden the upstream and downstream sections will be wiped out. For example, you have both the first two. You have rich hotel experience and are an expert in design and management. If you run to a place to open a homestay, your business may be booming. But if people want environmental management, they will shut it down for you across the board, and you will fight every day immediately. For example, in case of such force majeure, such as epidemic situation, catering will be completely dead.
So work honestly, improve your professional value, and make yourself reach an irreplaceable level in this industry. Design, you have to design top-notch, you have to design programs that others can't do, and you can have no worries. Otherwise, instead of blindly starting a business, it is better to wait for the gradual elimination and transformation!
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