3 this opening activity plan

# Planning # Introduction The planning book is a written book of goal planning and a street lamp to achieve the goal. The following is the opening activity plan compiled by KaoNet. Welcome to read!

1. Opening Activity Plan

1. Promotion target: 1. Through scientific and reasonable integrated communication scheme, improve the target audience's awareness of Jingtu brand.

2. Combine the consumption psychology of the target audience, develop interactive and participatory activities, and enhance the audience's friendliness to the brand.

3. Formulate attractive preferential schemes for consumers and provide strong support for our sales performance.

Second, the promotion strategy

1. Online and offline, three-dimensional publicity.

In this era of information explosion, only scientific integrated communication strategies can make the audience remember; Before and after the opening of the new store, combined with the network marketing communication program, we will create targeted all-round brand communication activities.

2. Interactive communication, popularity first.

Only participation can interact, so it is interesting and rewarding to set up activities for the audience's psychology; From our standpoint, we must achieve the goal of having a good reputation and making the brand image of Jingtu deeply rooted in people's hearts.

3. Media combination, both soft and hard.

Although the attention of leaflets is limited, it is undeniable that the new store has a positive effect on brand communication during the opening period when the target audience is concentrated in media and the pages are beautifully made. At the same time, it is more worthy of the trust of the audience and is very conducive to guiding consumption.

4. Preferential scheme for detonating consumption.

At the moment full of temptation, how can we attract the actual consumption of the audience without a reasonable preferential plan? Only by achieving the trinity of "inducement", "inducement" and "promotion" can we detonate consumption.

Third, the promotion plan

Promotion preparation materials:

◆ Leaflets

◆ Voucher

◆ Invitation letter

◆ Advertising balloon

◆ Wall stickers

◆ Bookmarks

◆ Gift package

◆ Put up the opening poster: inside the elevator and on the telephone pole;

◆ Media promotion

◆ Wechat promotion, sharing or receiving prizes.

2. Opening activity plan

Pre-publicity: 1 There must be flyers. Leaflets should be printed beautifully, and more people should be found to distribute them, and clothes should be unified, which will have publicity effect. Go to the community in the morning and you will see the door when you go to work. Arriving at the gate of the primary school at noon, mothers waiting for their children to leave school are generally bored. We should take this time to look at the leaflets in detail. And people who walk at night should do their hair in a targeted way. 18-45-year-old women and 20-30-year-old men should avoid wasting.

2. Discuss with the Construction Bureau and hang some banners on the street. You can use some explosive words: cosmetics are all over the city! So as to attract the attention of others. Hold on a little longer.

3. Find two small cards, put up large publicity color pages on the carriages around, add music, and walk around every road in the county every day. This general publicist knows that it is very simple.

4. Rent two balloons and hang vertical banners to create momentum for the early stage of the square.

5. Publish soft advertisements in local forums in the county to improve the visibility of our store.

6. You can install a follow-up example of the effect of cosmetics at the door of the store to reassure consumers.

Subject: We are responsible for your beauty!

Stay young forever, starting with us!

Activity content:

1. Take advantage of customers' greed for cheap. There will definitely be daily chemical products in your shop, such as toothpaste, shampoo and soap. Generally, these things are unprofitable, but they can also play a great role when used well. This is something that every family will use. First of all, you can put up a sign: daily chemical products are all over the city! As long as a dime can attract many people to your store, the county will spread widely and make you popular. That is, Procter & Gamble, Unilever and other products with familiar prices, so that customers will feel that everything in your house is cheaper than others, and they are more willing to come to you no matter what they buy.

The manufacturer will definitely support your activity. Which company can you ask for some balloons? Generally, the quality of publicity balloons with words is also better. The end of May coincides with June 1 day, and it can be printed on the leaflet: It is polite to enter the store alone. Customers who come here will get a balloon if they have children. It would be better if a manufacturer gave away several bags of fitting for free, which could be given to potential customers.

3. As long as you buy brand cosmetics during the activity, you will be given a VIP card, indicating that VIP cards usually cost 30-50 yuan to buy, and you can enjoy a 10% discount when you buy brand cosmetics with this card, and you can redeem points for prizes. Make VIP card instructions and post them in a conspicuous position. Objective To establish a long-term relationship with customers.

4. sweepstakes. General activities are inseparable. There are two ways to buy products with different prices, and the lottery method is different.

Since there is a beauty and fitness service upstairs, of course it should be pushed. Besides the products upstairs, the above activities are also applicable. In addition, you need to buy brand cosmetics and send them upstairs for service once 100 yuan or more, including beauty, scraping, hand protection and pedicure. Generally, people with skin care awareness will consider it. If a free gift works well, they will become customers upstairs and bring more profits to the store. Every customer has a file so that they can visit again in the future.

6. There should be a beautician to help customers analyze the skin, and a skin tester to detect the skin and hair for free. Only when customers see that their skin is defective will they arouse the awareness of skin care. Be careful not to speak too seriously, so as not to cause customers' disgust. The beautician has good skin, gentle voice and understands the psychology of customers. If there is a manufacturer's beauty tutor, the general customers believe that "foreign monks can recite scriptures", and a place can be set up, just like an outpatient clinic, for customers to sit down and consult in detail, and the tutor will answer them in detail.

7. Determine when to open the store. This day is a store celebration every year. It is more meaningful to think of a theme, such as xx Makeup Festival, and customers will remember it better. Since it is a make-up festival, make-up is definitely indispensable. You can ask a makeup artist to make up for every customer who is doing beauty or buying brand cosmetics for free. Customers who need makeup, if a professional makeup artist tries on makeup, will definitely have different effects. During the activity, you can choose a shop assistant or interested customers to give a demonstration to show customers the difference before and after makeup. Customers in the county don't know much about make-up, but they are gradually emerging, generally targeting women aged 20-35.

8. Set up some redemption products. For example, the price of gel water in peacetime 15 yuan can be bought in 38 yuan at 10 yuan. Set up an exchange area. In this way, if you buy enough 38 yuan, you can draw or exchange it. It is generally difficult for customers to resist this temptation. Redemption products can set up some products with higher returns. Only your family has products that other families don't have, so there is no way to compare prices.

9. Because it's almost summer, you can't live without sunscreen. You can make a fuss about sunscreen and buy sunscreen like brand cosmetics. For example, Bomei bought 200 yuan Plus 10 yuan and gave a sunscreen with the original price of 68 yuan. The specific price can be considered according to the goods in the store. You can also prepare some umbrellas, shawls and sunscreen gloves as gifts or prizes.

10. Of course, there must be discounted products when opening a store. According to the brand profit, determine how much discount and what gift to give when a certain amount is over. There are also daily necessities that are cheaper than usual, such as washing powder, toothbrush, shampoo, paper towels and so on. As children will have a holiday on June 1st, it is suggested to set up some children's articles areas and prepare some toys as gifts. If children like it, parents will definitely pay for it. The price of the pattern should be printed on the leaflet.

1 1. Customers who celebrate their birthdays during the event can get a free gift with their ID card or household registration book, and the gift will be set according to the situation in the store.

12. Some vouchers can be issued after spending a certain amount in the store to prepare for future long-term customers.

13. More low-priced products can be introduced according to the situation in the store. Teach female students beauty knowledge for free to attract them. Launch birthday free trial activities to promote products. When attracting students' birthdays, choose our products as gifts. Generally, it attracts female students, and their parents will also become potential customers.

There are many activities on it. Shopkeepers can choose several influential items to be printed in the eye-catching position of the leaflet, and hold business activities for a few more days to gather popularity for the last day of the lucky draw and gain popularity at the same time. Set up two employees with good image and temperament to welcome guests at the door. When customers enter the door, they must smile and welcome them. First, give them a warm feeling. For a store, the impression of customers' first visit is the most important. We must keep our customers with professional and comfortable service attitude. There are not many people in a county, and reputation is more important than credibility.

Event site:

1. A professional performance team is indispensable. You can invite a performance team in your local or city according to the funds. Ask a typhoon host who can improvise, interspersed with prize-winning questions and answers, and give small gifts. I can hire a band, because a large part of cosmetics consumers are young people, and they are interested in bands. Set up some special products, only sell 100 pieces every day, all of which are daily necessities, so that people can wait at the door early every morning, and the publicity will be achieved. If the effect is too good, it may be necessary to maintain discipline, buy in order, and naturally return the next day if you don't buy, so that you can gather popularity early in the morning. Everyone has the nature to join in the fun, so why worry about not having customers?

It is also a good medium to have a school in front of the door. You can put up a billboard next to the school and write: the road to a better life and so on. Decorate the brand with balloons or something, so that people will be willing to go to the store from a distance. Rainbow doors are recommended at the door of the store, and manufacturers can prepare promotional tables on both sides or in front of the door. Put some prizes at the door to give customers the motivation to buy.

3. A billboard should be set up at the door, with the products on sale and the detailed rules of this activity. You can write it by hand or ask an advertising company to design it. It doesn't cost too much. Big balloons are still hung with vertical banners at the door or square.

active program

Open the door at eight o'clock, employees change clothes, play music, and dance the sign language or dance taught by the teacher. The suggestion is elegant and generous. The coach leads the dance.

At 8: 30, we will start selling limited-edition special products, and issue license plates to customers for them to buy in order. Welcome at the door, if there is a tall and exquisite welcome. There may be some confusion during the period. Pay attention to the anti-theft in the store. The staff must be enthusiastic and leave a good impression on customers.

At ten o'clock, the opening ceremony officially began, and guns were fired to celebrate. It was a salute from the etiquette company, and colored paper fell from the sky like a fairy. Play music or a band to attract the attention of passers-by The host announced the opening of the business, and the owner delivered a speech: Dear fellow villagers, sisters and friends! Today is a good day for our opening! Thank you for joining us. I am very grateful. Our shop will repay you folks for the purpose of the whole city! Your beauty is our responsibility!

After ten o'clock, more customers will come in, so pay attention to reception. Customers will ask for vouchers, VIP cards and lottery cards, which will be distributed by special personnel with shopping receipts.

In the meantime, the band has been playing. If there is enough money, some funny clowns or acrobatics will be better. Interspersed with prize-winning questions and answers, you can set some beauty and skin care questions. The person who answers correctly sends a card to the store to get it. In short, it is to attract customers to the store, and maybe you can find what you need after a few more turns.

At 12 o'clock, the performance was suspended, telling customers that there are limited special products and performances starting at 2 o'clock in the afternoon, so that the afternoon will not be deserted. Play music at noon.

3. Opening activity plan

I. Foreword The opening ceremony is based on the grand celebration atmosphere, and the activity aims to form a good brand promotion and image display effect. Through the opening ceremony and guest reception, the theme and taste of Hangzhou XX Liquor Company were reflected, which left a deep impression and good reputation in the minds of participating consumers, established brand loyalty, enriched potential customers and established a leading position in the industry.

Second, the activity procedure

This planning case consists of two parts: the opening ceremony and promotion activities.

The layout of the main venue of Hangzhou XX Liquor Company is as follows:

1. Stage: The stage is set in the square on the first floor of Zhongnan International Building where Hangzhou XX Liquor Company is located. On the left side of the square, the atmosphere is set off by a large arch of 15m. Due to the hot weather, a sunshade of about 150 square meters was built in the center of the square in front of Xiamen University in Central South China.

The red carpet extends from the arch to the awning. There are two welcome guests from the arch to the awning as the welcome avenue, with a small flowerpot on the side. The main stage is located at the south gate of Zhongnan International Building, with the platform (about three meters) above the existing steps as the stage, with a background wall covering the existing glass door and a red carpet on it. There are stereos on the left and right sides of the stage and a vertical microphone in the middle. Behind the stage, under the painting screen (including the audience), green plants and colorful bonsai flowers are placed.

2. Full set of audio: a set of 2 main boxes, 2 return radios, 1 mixer and cabinet.

3. Background frame structure: 6 m long *3 m high frame structure.

4. Awning: The awning is built about three meters below the steps of the main stage, with an area of10m *15m. There is an entrance on the left.

5. Placement of tables and chairs: The awning is covered with red carpet, and 65,438+000 chairs are placed for guests to sit.

6. Welcome area: There are four welcome staff in the sunshade to guide the guests to their seats and distribute mineral water.

7. Arch: An arch with a width of 15m is set on the left side of Zhongnan International Plaza.

8. Two balloons: Two hanging balloons "Warmly celebrate the grand opening of Hangzhou XX Liquor Company"

9. Guiding signs: One guiding sign is set at the entrance of the Fourth Bridge and one at the entrance of the Plaza.

10, multicolored roadside flags (20 faces): set around the square to render the atmosphere.

1 1, flower basket (1.5-meter-high three-story flower): words on the flower basket: congratulations on the grand opening of Hangzhou xx Liquor Co., Ltd., and the flower baskets of XX Company are placed on both sides of the stage.

12, corsage (20 guests)

13, ribbon-cutting: leaders cut the ribbon together (Miss Etiquette came on stage, for reference only. )

14, hostesses: Six hostesses, dressed in uniform red cheongsam, stood at designated places to greet guests.

15. Layout of vehicle entry and exit signs such as guiding signs and tourist rest areas. : Set up vehicle entrances and exits and parking guide signs at a fixed position on the edge of the square, and uniformly park vehicles. Vehicles are parked under the guidance of security guards. Note: security guards should pay attention to the guidance of on-site parking.

16. process display platform: a conference process display platform is set at the guest entrance, which mainly indicates the approximate time of the meeting and the orientation map of the guest banquet.

17, go through the relevant examination and approval procedures: communicate with the property management company to construct by stages, and report to the Meteorological Bureau for examination and approval.

18, preparation of other materials:

(1) Names of main VIP seats, flower trays, flower baskets, colored balls, ribbon-cutting tools, etc.

(2) Guide signs, stop signs, sign-in signs, rest area signs and guide signs.

(3) Atmosphere effect diagram, stage, background frame, sound, colorful flags, tables and chairs;

(4) Moderator, staff, etc.

(5) Prepare to file in case of rain.

Third, guests will be arranged to taste.

1, sign-in desk: the sign-in desk is located on the left side of the entrance, with two tables and two staff. Prepare a desk card (guest sign-in desk) and a sign-in book for two books, and bring some pens.

Welcome six guests and guide them to their seats.

3. The main stage of tasting: located in the center of Geshan Hall, with a 4.5 * 3m background wall behind it. The stage is the stage of the hotel, and the podium is located on the right, with flowers.

4. Projector: A projection screen is provided on the right side of the stage for PPT presentation.