How about opening a restaurant?

With the rise of economic level, people's living standards have gradually improved, and red wine can be seen in a series of scenes such as ordinary holiday gifts, food matching and friends gathering! Red wine has gradually become a fast-selling product in people's daily life, and there is still great profit and development space for investing in opening a wine store. Faced with such a hot market, many investors and entrepreneurs have chosen the wine industry to invest and start businesses.

But investment is very simple, and management is the key to profit. We know that the market research in the early stage of investing in a liquor store, the location and decoration of the store are very important, and the store management in the later stage is also very important. So what are the business skills of running a restaurant? The following Aoyu Winery shares several management methods with you.

1, customer management

If a liquor store wants to make money, it must first accumulate loyal customers. In the daily operation of wine stores, managers should constantly attract new customers and maintain old customers. For example, planning activities to attract new customers into the store, guiding customers to apply for membership cards, establishing qq group WeChat group, and maintaining customer relationships. When there are new wines or holidays, you can hold some wine tasting parties, invite customers to taste wine at home, and increase the contact between customers and stores.

Activities such as these wine tasting parties can not only promote the stickiness between customers and stores, but also facilitate the transaction in the wine tasting dialogue.

2. Brand promotion

In addition to the daily customer management, in order to increase the sales in the store, we also need appropriate brand promotion. Such as multimedia channel publicity, advertising, salon club investment sponsorship, new customers buying and publishing friends circle favorable offers, as well as local community activities and less expensive leaflets and posters and other publicity methods.

These promotion methods can help brands quickly open the market and gain popularity, thus attracting more people's attention.

Of course, there are many ways of publicity. Operators of wine specialty stores can plan the most suitable management mode for their own specialty stores according to the information such as the previous market survey and the situation of their own specialty stores.