Traditional Culture Encyclopedia - Hotel franchise - How to name an express hotel?
How to name an express hotel?
Friends who open hotels by naming them must make great efforts for the name of the hotel. The name of the hotel is very important and will directly affect the business of the hotel. Therefore, we must pay attention to it. Hotel naming, the matters needing attention in hotel naming can be roughly divided into the following three categories. At present, there are tens of thousands of large and small hotels in China, and there are more than 1, star-rated hotels. In the hotel industry, hotel names can be roughly divided into the following three types: the first type of hotel name is linked with the name of a large group, such as Holiday Inn, which is a household name. No matter where his hotel is, as long as his hotel name is hung behind the group, many people will know it and save a lot of advertising expenses. The second type of independently operated hotel is named without the support of powerful forces, such as Wang Baohe, which is specially named after careful analysis and deliberation. The original place of Wang Bao He Hotel in Shanghai is a famous crab restaurant in Shanghai. Its name is Wang Baohe. After the hotel was built, the hotel management decided to use the original name and the original chef. Many Chinese and foreign diners often eat here, and Wang Baohe has been in line with international standards. The English name of the hotel is Central Hotel Shanghai, not Wang Baohe as everyone thinks. English names are analyzed by foreign naming experts in Dr. Yi's naming company. The name of the hotel is based on the location of the hotel, because the hotel is in the center of Shanghai-next to the famous Nanjing Road Pedestrian Street. With this English name, it is very easy to get customers' recognition and cognition when selling in the international market. The third is to ignore the role of hotel naming and make it out of thin air. For example, the hotel invested by Beijing Civil Construction Company is called Beitu Hotel. Although this name is concise and meaningful, it represents the abbreviation of Beijing Civil Construction Company, but from the name alone, the transliteration and meaning are not good, which will lose many customers. The name of the hotel is very attractive to customers and very important to customers. I think if there is no way, customers will not choose this kind of hotel. At present, this kind of hotel is only used to deal with corporate VIPs. Therefore, hotel managers must work hard on the name of the hotel, so that the hotel will not suffer economic losses. Anyway, when you meet a new hotel opening or accepting an old hotel, you must control your emotions, don't be over-excited, be sure to settle down and handle the name of the hotel well. A good name spreads thousands of miles. That's the truth. I wish your hotel business better and better!
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