How to do the tourism planning scheme of spa?

Xiong Daxun Tourism Planning Co., Ltd. believes that to do a good job in hot spring tourism planning and investment development, three conditions need to be met:

First, the shocking positioning. Hot springs are considered as the printing machine of tourism. With hot springs, no one will worry. In the past, the development of hot springs hardly needed clever planning and planning, and it could be developed directly with a large public bubble pool and dozens of small bubble pools. At most, the architectural style and decoration style have changed a little. If it weren't for Chinese ancient style, Southeast Asian style and European style, everything would be fine if these steps were completed. Just collect the money. In particular, many bosses believe that hot springs, as long as they are of high grade, are the magic weapon of the whole people. This is a traditional concept, especially in the era of shortage of tourism products. But the good days are gone forever, and three reasons have decided that hot spring tourism will enter the second stage of entrepreneurship:

First of all, today has entered an era of serious surplus of tourism products. Where there is almost water, there will be hot springs, and hot spring tourism can be seen everywhere in China.

Second, the global climate is warming, the number of high-temperature days in the country has increased significantly, and the off-season of hot springs has gradually become longer.

Third, after the 18th National Congress, the era of anti-corruption and control of "three public consumption" and "hot spring tourism" is over. Xiong Daxun Travel Planning Company believes that making money from rich people will never make a fortune. You will understand how the richest people in the world do it. If you want to be big, you must earn money from the public. You'll never make money from a few rich people!

Hot spring tourism will bid farewell to the era of no orientation and no theme, and hot springs will bid farewell to the era of winning by decoration schemes and enter the era of conquering the world by planning and planning schemes.

If any industry only sells products, it is still in its infancy. If it sells products through concepts, it is basically in the mature stage. Hot spring tours used to sell bath water. After this primary stage, hot spring tourism has entered the mature stage of selling concept. Hot spring tourist attractions must have a unique positioning, that is, to achieve the "three ones" project, unique, first and single-minded. Only when someone has a unique position and characteristics that I don't have can I really succeed. That is, what else can you experience besides taking a bath in the hot spring? This is the key.

Second, shocking products. The rooftop swimming pool of Singapore Sands Hotel is a huge ship, spanning three buildings. You bathe on it, like a cliff, like a jade pool in the sky. A bird's-eye view of Singapore directly, this experience is shocking and unforgettable for life! There is no rooftop swimming pool, but Jinsha Hotel has achieved a world-class level, because people are not selling swimming pools, not bathing, but an unimaginable experience! People's swimming pool is not the supporting facilities of the hotel, but has become a national business card and landmark! If there is no clever planning and planning, and there is no creative concept of "I am amazing, you are a miracle", your bubble pool will always be a bubble pool! Your business will never be by going up one flight of stairs! Even survival is difficult.

Xiong Daxun's tourism planning company creatively designed the "Tiangong" project for Jiuhua Lake project, which made people soak in hot springs for nine days. The hot spring in the Heavenly Palace is called "Yaochi". Everyone has heard of it, but the reality has never been seen! This is a huge business opportunity, this is a shocking project, everyone must come! For details, please refer to Baidu's "Xiong Daxun Planning Organization".

Third, shock marketing. Shocking positioning and products are not enough, but also shocking marketing. In other words, marketing must be very smart and good at making news. The way of hot spring tourism is to invite in, but we have planned a new way of hot spring tourism with reverse thinking-send it out! Xiong Daxun Tourism Planning Company creatively implemented the activity of "I Send Hot Springs to Expo" when planning the hot spring scenic spot in Ninghai County. During the construction of the Shanghai World Expo, the water truck sent hot springs to bathe the Expo builders, and skillfully combined with the advertising words of the World Expo, the advertisement "I want a better life and often go to Ninghai to bathe" was put on the car, which triggered dozens of media reports and made it on the front page of Zhejiang Daily! Stir-fry Ninghai Hot Springs in one fell swoop!

At that time, in order to bathe the Expo builders, we specially made seven or eight inflatable pools. These inflatable bubble pools will appear in the squares of cities in the sales area every time they are promoted in the peak season and peak season. Through the on-site bathing of beautiful models, we will promote the hot springs in Ninghai and create lasting popularity. Other hot springs sell bath water, and we sell "good life". Isn't life better after the World Expo? No, take a bath in Ninghai and continue to make life better! This world-famous advertising word was used by Ninghai for free. Because it should be, no one cares.