Title: From a consumer perspective, what value can a hotel brand bring to customers?

It has value-added and promotional functions.

Promotional effect, the promotional effect of hotel brands is mainly reflected in two aspects. First, because hotel brands represent different service features and qualities, consumers often choose products according to the brand. Therefore, the brand is conducive to attracting consumer attention, satisfying consumer needs, and achieving the purpose of expanding product sales. Secondly, because consumers often choose products or services based on brands, hotels will pay more attention to the reputation of the brand, constantly innovate service products, strengthen quality management, establish a good corporate image, and put brand management on the track of a virtuous cycle. It also has a value-added effect. The brand is an intangible asset of the enterprise. It can be bought and sold as a commodity and has great value. According to information disclosed, the brand image value of Holiday Inn is second only to Coca-Cola and Marlboro, reaching tens of billions of dollars. The brand has become an external manifestation of the core competitiveness of the Holiday Inn Group. At the same time, the value of a brand for the company that owns it can only be reflected through the sales of its products. The value of the product will be very different depending on the brand value contained in the product. The same pair of shoes with the Nike logo can add several to more than ten times the original selling price. Therefore, famous brands can greatly increase the value of the product.