Some information about corporate culture

1. Corporate Mission: Make unremitting efforts to build the brand culture of China hotels.

Mission statement:

Give customers VI products that can best show enterprise value and spread culture.

Give employees unlimited space to show their talents and progress in learning.

Give the society the entrepreneurial spirit that best reflects the wealth and gratitude of the masses.

Two: corporate vision: 20 14, the first brand of VI design in China hotel industry.

Three: brand concept: thinking innovation+system service = preferred brand

Four: business philosophy: use the most authentic mirror of customers to reflect the most dazzling us.

Five: team concept: mutual love and assistance, mutual encouragement and common progress.

Six: service concept: let the customer's expression be fixed on the smile forever.

Seven: work philosophy: never give up in the face of setbacks; In the face of achievements, continue to work hard;

Eight: design concept: let customers feel that every work is a collection.

Core values: concentration, responsibility, honesty, innovation and gratitude.

Focus: wholeheartedly, spare no effort.

Responsible: meticulous and enterprising.

Integrity: keeping promises and keeping promises is fundamental.

Innovation: there is no eternal first-class, only constant pursuit.

Gratitude: repay kindness with kindness, combining grace with honor.

X: corporate positioning: the preferred brand for hotel vis image design.