The development trend of tourism in the post-epidemic era

In the post-epidemic era, practitioners in the tourism industry are trying their best to attract tourists and consumers, hoping to drive the development of the entire tourism industry through innovation and promote the gradual and steady recovery of the tourism industry or even surpass previous years. Then How to plan and develop?

When the epidemic was at its worst, millions of “cancelled” travel orders hit Ctrip. Under the heavy pressure, Ctrip CEO Sun Jie remained optimistic. She firmly believes that orders have not disappeared, but are just delayed. After the storm, Ctrip will be better and the industry will develop better. Sun Jie firmly believes that the golden age of China's tourism industry has just begun!

1. Tourism will still be

irreplaceable in the future

Artificial intelligence and big data , cloud computing, virtual reality, augmented reality, the development of technology has truly changed our actual travel experience. In Sun Jie’s view, it is precisely because people have more and more opportunities to immerse themselves in better places online. The desire to travel will be stronger.

"The person traveling is the real me and my real experience. Everything else can be done with clones. So travel is still irreplaceable." Sun Jie said.

2. Big data enriches the travel experience

On the other hand, technology also makes the travel experience better. Through the Internet and the collection, processing, and analysis of big data, online travel companies will be able to provide customized services in response to the different needs of guests. Sun Jie believes that in the future, data analysis will automatically push customized services based on customers' income, preferences and habits. If guests are willing, they can also be connected to launch private recommendations for similar customers, companion travel, guest self-service, etc. Services to enhance the travel experience in an all-round way will be the future development direction of online travel.

For example, a group of tourists going to Paris do not know each other. However, through big data, Ctrip finds that these tourists have similar interests, and can recommend the tourists to participate in some activities as a group to enrich their travel experience. , and also met interesting friends during the trip.

Sun Jie believes that with the continuous accumulation of data volume and customer volume, big data can bring more accurate and efficient services to tourists in the future, making tourists' travel more comfortable and comfortable.

3. Give full play to the advantages of women

Experience first

Indeed, experience is the last thing that will be replaced by new technologies, and it is also the most important thing in the tourism industry in this era. One of the important core elements, Sun Jie's gentle and delicate feminine tenderness also makes her committed to giving every customer the best service experience, and also makes her very concerned about the work experience of her employees and the life experience of her family.

Liang Jianzhang, the founder of Ctrip, spoke highly of Sun Jie. He believed that she had been promoted from CFO to COO and then to CEO at Ctrip. Her abilities in all aspects, including values ??and passion, had been demonstrated. Sun Jie is a very suitable CEO. But Sun Jie chose to wait for more than a year before agreeing to officially take over at a time that was most beneficial to the company's team.

She said that this is one of the advantages of female leaders - they can think about the overall situation, and when facing negotiation opponents or employees, they are also more able to put themselves in perspective and strive for a win-win situation, and they also provide very detailed guidance to employees. welfare arrangements.

At Ctrip, Sun Jie takes great care of her employees. She has a room in the company to rest when she works overtime. A famous doctor in Shanghai is in the company’s clinic. There is a nursery within the company. Pregnant female employees are reimbursed for taking taxis, and employees can get compensation for the birth of their babies. A gift of 800 yuan and a childcare fee of 3,000 yuan are provided, as well as some measures to provide services at home and in the countryside, etc.

At home, Sun Jie is a good mother and wife. In order to balance her busy work and take care of her husband and two children, Sun Jie only sleeps for three or four hours a day for a long time and arrives at the earliest after 7 o'clock every day. She works at the company, but will go home to have dinner with her family after 6 o'clock. After the children have rested, she will start working at 9 o'clock and then continue working. At this time, the United States and Europe are working hours, and the middle of the night is Sun Jie's golden period of work!

Sun Jie herself said, "The wheels are rolling, customers are flying around the world 24 hours a day, and you have to follow them. Being a CEO for 24 hours is not enough.

"But she enjoys it!

Airbnb: Experience the most authentic journey

In more than ten years, Airbnb has gone from being a business that no investor is willing to invest in The project has subverted the global hotel industry and become a global cultural phenomenon, bringing a more personalized lifestyle. Faced with the challenges of this unprecedented epidemic, Airbnb, the world's largest hotel accommodation company, came up with innovative ideas in its early days. The spirit continues to actively help itself, bringing the travel experience online, and carefully maintaining the connection between people in the era of physical isolation

1. It started with the landlord raising the rent

Silicon Valley. Miracle

In 2008, the startup originated from three co-founders, Nathan Blecharczyk, Joe Gebbia and Brian Chesky. The rent is going to go up!"

At that time, the three of them shared an apartment in San Francisco. Just when the rent was going up, Joe and Brian had just quit their jobs. There was a leak in the house and it rained all night. None of the three could afford the rent, so Nathan had no choice but to move out.

The International Design Forum was about to be held in San Francisco, and Joe and Ryan were both designers. They noticed. All the hotels in San Francisco were booked, so they decided to rent out Nathan's room online. Soon, three designers expressed their willingness to stay. p>Because Nathan took the bed with him when he moved out, the three designer guests slept on air mattresses. This also became the origin of Airbnb's name - Air bed and breakfast.

Three tenant designers and two landlord designers went to the show together and became friends. The five people had a great time and inspired Nathan, Brian and Joe. Some people have similar needs, so why can't they make it easy for people to book and stay in other people's houses online?

This is how a Silicon Valley miracle began - Airbnb, which does not own any hotels, became a global phenomenon. The world's largest hotel chain has more listings than the top five hotel brands in the world combined.

Nathan said frankly that people will definitely talk about their travels, and traveling is an eternity. topic, and Airbnb plays a very important role in people's travel experience. What drives Airbnb's growth is the huge word-of-mouth effect and the spread of the concept.

2. Help people own one.

A unique story

In today's era, mass tourism is everywhere and has become very commercialized. But Nathan believes that Airbnb does something different by making tourists more accessible. Living in someone else's home means more space, possibly better prices, and better facilities; it also means that tourists can be in a residential community, which adds many unique possibilities to the journey, such as I will stumble into a coffee shop on the corner. These details can help create a different experience for one traveler than another traveler visiting the same place.

Nathan said that in this era, everyone is sharing our lives, and on social media, people hope to tell a unique story.

And Airbnb has caught up with this trend. The next stop on their planned road to enjoyment is lifestyle and life experience. They hope that travelers can have a more authentic travel experience. When travelers use Airbnb, they will not feel like outsiders, but can experience the unique local customs like locals.

3. Experience the fun things in the world with the locals

Airbnb strives to expand its meaning beyond being a "residence". Two years ago, they launched a new product called "Experience", inviting locals to "choose something you are passionate about, or an area in which you have expertise", turn it into an experience project, and share it with the world Share it with all travelers.

These experiences are all-encompassing and come in many different types, such as street art, visiting different communities, surfing, playing basketball, and making cocktails. People design these experiences and price them themselves. Airbnb is committed to allowing everyone to find something they like and find friends in the experience.

"Experiences" are also very popular in China. Nathan said that Chinese tourists especially like to meet foreigners and learn about other people's lifestyles in experience projects.

4. Technology makes people more and more lonely

The desire for interaction between people is becoming more and more real

Help you see the larger world and understand More people and things, which is also in line with Nathan's deep understanding of the world. Although he graduated from the Computer Science Department of Harvard University and has loved technology since he was a child, he also realized that in this efficient, high-speed, and rapidly changing world, many things can be replaced by advanced technology, but the relationship between people The distance is getting farther and farther, people are becoming more and more lonely, and the world seems to be getting colder and colder. He firmly believes that the desire for human interaction remains the most essential thing.

Nathan hopes that Airbnb will not only focus on providing a functional and replaceable place to live, but also hope that it can give the journey a richer connotation and can bring hope to such a world. Give people more warmth, help them achieve face-to-face communication, and meet human needs for communication and response. Because people are essentially social animals and want to have friends and a circle. Airbnb has seized on this ever-changing need and hopes to shorten the distance between people and cultivate trust in each other.

Nathan wants to make the world a smaller place and create connections between people and countries. If everyone has a friend in every country and people understand that we are more similar than different, the world will naturally seek common ground while reserving differences, and achieve harmony without differences.