Classic store naming method store naming

① Special word naming method

There are two types of special words: one is the customary word used in certain industries, and the other is certain industries formed in the long-term historical development. My favorite word. The word "tang" is used in Chinese pharmacies, such as Tong Ren Tang, Cai Tongde Tang, etc.; the word "fang" is used in western pharmacies, such as Huamei Pharmacy, Guanxin Pharmacy, etc.; the word "she" is used in western restaurants, such as Huamei Western Food Club, Deda Western Restaurant wait.

② Auspicious naming method

The words "Xing", "Long", "Yuan", "Mao" and "Fa" often appeared on the signboards of old shops , this is a businessman who liked to seek good luck in the old days and paid attention to words. For example, the time-honored Yueshengzhai was founded in 1775. The name of the store is "Yueshengzhai", which means "prosperity of the moon and the moon"; it was the first beer store founded by Chinese people. The Shuanghesheng Five-Star Brewery in Beijing was founded by Shandong natives Zhang Ge and Hao Sheng. The name "Shuanghesheng" means "a joint venture by both parties, with abundant financial resources."

③ Catering to the naming method

Use auspicious words that the public likes in the names of the company's stores to cater to the customers' psychology of seeking happiness and attract business.

④ Name combination method

For example, the Japanese Panasonic Electric Company and the American Ford Motor Company we mentioned earlier belong to this type of naming method.

⑤ Yazi Naming Method

This method of naming a store is a unique commercial naming method in China. Because China is influenced by Confucianism, there is a traditional concept of emphasizing literature and suppressing business, so some businessmen also name commercial places like literati's study rooms, such as "Zhai", "Pavilion", "Xuan", and "Ju" , "garden", etc.

⑥ Common proverb naming method

Spoken proverbs are more colloquial to the people, and the names of companies named using proverbs can be accepted by the majority of the public. The famous Wang Mazi, Goubuli, etc. are all named after common sayings. The loud names such as "Haochilai" Melon Seed King and "Xiandelai" Spare Ribs give people a sense of intimacy.

⑦ Homophone naming method

Using this method to name may seem like a coincidence, but it actually has ulterior motives and makes people read it interestingly, such as Yu Pinghan, a Shanghai boss. The name of the store is "Yu Liang Liang Pharmacy", which phonetically sounds the same as "have a conscience", which makes the public feel that the owner is sincere in doing business and does not make illicit money.

⑧ Bragging in naming methods

Using bragging in naming is mainly to realistically reflect the advantages of the company's reputation, product quality, etc. Confidence, putting pressure on opponents and giving the public a sense of trust. For example, Shanghai Jincheng Crafts Co., Ltd. means that it is as invincible as Jincheng Tangchi in the competition. Shanghai Jingyi Glasses Company means that the company can strive for excellence in all aspects.

⑨ Logo naming method

The logo naming method mainly uses physical objects as symbols to highlight the distinctive characteristics of the company. Now it has developed into CIS (corporate identification) internationally. Part of the system), the famous Black Monkey Hat Shop uses a wooden black monkey as the store door to show its historical tradition and distinguish it from other hat shops.

⑩Brand Naming Method

Brand naming generally refers to companies that create famous brand products and then use their own brand names as company names, such as Shanghai’s former Green Baojin Pen Factory and Shanghai Phoenix Bicycle Company both named their companies after their respective brand products "Green Baojin Pen" and "Phoenix".

You can also click on the official customer service website at the bottom to name your baby. Giving a child a good name is not as good as giving a child a thousand pieces of gold. Many parents have paid attention to us. We will name the baby according to the year, month and day of the baby’s birth. A good name for good luck in life: /qiming/