Hotel location selection for hotel design

1. Regional economy. Food consumption is the payment of discretionary funds after people have enough funds to meet basic needs such as daily clothing, food, housing, and transportation. The income level and price level of people in a region will affect the amount of money people have available to consume and the price they have to pay. Generally speaking, when people's income increases, people are willing to pay for higher value products and services, especially the quality and grade of catering consumption will improve. Therefore, restaurant companies should generally choose to choose a place where the economy is prosperous and the economic development speed is relatively high. Fast area.

2. Regional planning. Before determining the address, you must consult the relevant local departments for the regional architectural planning of the potential site, and understand and master which areas are planned to be divided into commercial areas, cultural areas, tourist areas, transportation centers, residential areas, industrial areas, etc. Because regional planning often involves the demolition and reconstruction of buildings, if the connection address is blindly selected without understanding, and demolition occurs before the cost is recovered, the company will suffer huge economic losses or lose its original geographical location. Advantages. At the same time, mastering regional planning will facilitate us to determine different business forms and business specifications according to different regional types.

3. Cultural environment. Factors such as cultural education, national habits, religious beliefs, social customs, social values ??and cultural atmosphere constitute the social and cultural environment of a region. These factors affect people's consumption behavior and consumption patterns, and determine the direction of people's income distribution. Generally speaking, people with high cultural quality have higher requirements for consumption environment and quality than people with low cultural quality. Differences in cultural environment affect the specifications and scale of hotel operations.

4. Consumption of fashion. Popular fashion in a period of time can often affect consumers' consumption methods and directions to a great extent. With the improvement of people's consumption level and the strengthening of hygiene concepts, people are paying more and more attention to the environmental hygiene of dining when it comes to food consumption. In this way, hotels with beautiful appearance, comfort and cleanliness are becoming more and more accepted by people.

5. Competition situation. The competitive situation of the hotel industry in a region can be considered in two different parts. The first is the assessment of direct competition, that is, hotel companies offering the same type of business projects, the same specifications and grades may lead to competition, which is negative for hotel companies. The second is indirect competition, including hotel companies with different business contents and varieties, or the same variety, different specifications or grades. This type of competition sometimes plays a complementary role and is beneficial to hotel companies. When selecting a hotel operating area, if there is no competition of any kind, it will have a monopoly position; if there is any kind of competition, it is worthy of careful study and consideration by the hotel operating group before investing. Competition is both a threat and a potential advantage. As long as we carefully analyze our competitors' strengths or weaknesses as a mirror, we can take the initiative in the competition.

6. Location characteristics. Location characteristics refer to location characteristics related to hotel operations. For example, the distance and direction of the areas where hotel companies operate, such as political centers, shopping malls, commercial centers, tourist centers and catering service areas. The location of the hotel directly affects the items and services the hotel operates.

7. Street form. This factor mainly considers whether the form of streets and traffic attracts people to the place, or whether they move the population due to tourism.

8. Traffic conditions. Information about street traffic conditions at the target location can be obtained from the highway system and local government agencies. If the traffic data has not been collected yet. Then you can select the most meaningful sample data of the day as a reference. Traffic conditions often mean the source of customers. Obtain vehicle flow data and pedestrian analysis data in the area to ensure that there will be sufficient customer sources after the hotel is built.

9. Scale and appearance. The ground shape of the hotel location is preferably rectangular or square, and there must be enough space to accommodate buildings, parking lots and other necessary facilities. A triangular or polygonal floor is undesirable unless it is very large. At the same time, the potential for future consumption should also be taken into account when evaluating the size and appearance of the location.

10. The hotel’s visibility and image characteristics.

The visibility of a hotel refers to the obviousness of the hotel's location, that is, no matter which angle the customer looks at it, they can get the perception of the hotel. Hotel visibility is evaluated from the perspective of passing vehicles and people traveling on foot, and often affects a hotel's attractiveness. At the same time, hotel companies should have obvious and outstanding image characteristics in terms of business content, methods, food quality, services, decoration, etc., as well as in the selected location. Particularly important for hotels located in crowded business centers, image features will increase the attractiveness of the entire hotel conglomerate.