Which group is the Holiday Inn?

Hotels (also known as hotels, hotels, inns, hostels, business trips, inns, hotels in Taiwan Province Province, hotels in Hongkong, Macau, Malaysia, Singapore and other places. ) is basically defined as a business organization that provides a safe and comfortable space for users to rest or sleep for a short time.

Generally speaking, it is a place for guests to stay and eat. Specifically, a hotel is an organization that provides services to its guests through the sale of rooms, restaurants and comprehensive service facilities, taking its buildings as evidence, so as to obtain economic benefits.

The hotel mainly provides accommodation services, living services and facilities (bedtime services), catering, games, entertainment, shopping, business centers, banquets and conferences for tourists.

1952 The first holiday inn in the world was born in Memphis, Tennessee, USA. Holiday Inn is positioned as a medium-priced and high-standard service, which quickly attracts guests from the medium-priced market, which accounts for 65% of the local market.

At that time, there were few hotels with moderate prices on the market, and the success of Holiday Inn was logical. And his founder, Mr. Wilson, was the first person to introduce franchising into the hotel industry. The industry commented that he "changed the development history of the world hotel industry".

However, after the first few holiday hotels were established by self-financing, Mr. Wilson soon realized that it was difficult to expand the hotel on a large scale by himself to meet the growing needs of customers.