What's the difference between the internal environment and the micro environment of a hotel?

The micro-environment of hotel marketing mainly includes the hotel itself, suppliers, marketing agents, consumers, competitors, the public and other factors.

For hotel franchisees, the controllability of micro-factors is far greater than that of macro-environmental factors. Therefore, hotels should make all kinds of preparations, change or manage the micro-environment and realize the successful marketing of hotels.

Internal environment: The dining room should be neatly and harmoniously arranged, orderly, clean and bright, with elegant layout, novel furnishings and unique hanging style.

The decoration of the hall should be in harmony with the atmosphere of the whole restaurant. When decorating the walls, floors, ceilings and artistic furnishings of restaurants, factors such as neatness, stretch, art and elegance should be comprehensively considered, and murals, carpets, tapestries and hangers should be coordinated with business characteristics.

The words and pictures in the restaurant should reflect the long-standing cultural tradition of the Chinese nation.

At the same time, the foreign language posters, posters, menus and artistic furnishings of restaurants should also give full consideration to the taboos of guests from all over the world, use accurate words and reduce unnecessary misunderstandings.