Development of Taizhou wanda plaza

Reporter (hereinafter referred to as reporter): What consideration did Wanda Group decide to invest in a third-tier developing city like Taizhou?

Wang Jianlin (hereinafter referred to as Wang): First of all, Wanda has its own development plans for third-tier cities, especially in Jiangsu, Zhejiang, Guangdong and Fujian provinces. Wanda has 8 or 9 projects in Jiangsu alone. According to the normal plan, Taizhou should not invest in 21, and it is estimated that it will be at least around 212. However, Zhang lei, secretary of Taizhou Municipal Party Committee, personally went to Beijing to invite us to invest in Thailand. On the one hand, I was moved by his sincerity, on the other hand, I was moved by the good development momentum of Taizhou in recent years, so the investment plan in Thailand in the future was advanced. Taizhou is the second project invested by Wanda in northern Jiangsu, and the other is Huai 'an wanda plaza, which will be completed and opened at the end of this year.

compared with the first-tier cities, I am more optimistic about the relatively developed prefecture-level cities in Jiangsu, Zhejiang, Fujian and Guangdong. In Beijing, Shanghai, Guangzhou, Wuhan and other cities, a piece of land costs several billion yuan, like the piece of land we just won in Wuhan, which cost 9 billion yuan. In 21, the land price per mu of land in Beijing often reached tens of millions. Apart from costs and taxes, the return was not high. I am more optimistic about the developed cities in the Yangtze River Delta and Pearl River Delta, and I am more anxious to occupy them. Because large cities like Taizhou, Yangzhou and Zhenjiang have the largest carrying capacity of one or two large-scale urban complexes, if they are occupied by others, even if their business brands are not as good as Wanda's, they will certainly radiate to a considerable number of people. When Wanda wants to enter again, it will be more difficult to choose a site.

Reporter: What changes will Taizhou wanda plaza bring to Taizhou's business structure after 211?

Wang: I think this change can be summarized into three aspects:

First, improving the quality of the city. I can confidently say that the opening of wanda plaza in Taizhou is the time when the new business center in Taizhou is formed.

Second, it will greatly enhance the business and tourism environment in Taizhou. Whether it's Hilton five-star hotel, thousands of department stores or commercial pedestrian streets, at least 4-5% of the brands that Taizhou Wanda is about to introduce are unheard of by Taizhou people. The riverside bar street built along the canal is very distinctive, and the promotion of tourism format and environment brought by it is also obvious;

thirdly, the concept and speed of Wanda's development and investment will bring about the improvement of efficiency and concept of Taizhou enterprises and government. In 28, when the real estate industry was at a low ebb, Wanda took a piece of land in Nanjing with a land price of 4 billion yuan, and it was quickly built and opened in a year. The Nanjing Municipal Party Committee and Municipal Government were amazed at Wanda's mythical speed and enterprise execution, and had offered to arrange cadres to study in Wanda. Therefore, every time Wanda develops in a city, it is also a great achievement for the local government to promote and innovate in style and efficiency.

note: the opening time is announced when the project starts, and the opening time is usually only about one year before the project starts. Wanda speed is really amazing! While marveling, we also want to know how the "Wanda Speed" came from. What does he support?

Wang: First, practice makes perfect, and skill makes flowers. Everyone must have heard the story of the oil seller. In fact, there is no special skill, but there is only a specialization in the industry. In 22 years, Wanda has invested and built more than 5 urban complexes in major cities across the country. Every project is a summary and promotion. From design to construction to operation, find a problem, improve it immediately, and optimize the process. Therefore, the whole construction and development process of Wanda is a set of models that have been summarized and induced by countless practices.

Second, it benefits from the special mode of Wanda's order-based commercial real estate. For Wanda, many steps are carried out simultaneously. For example, for a project like Taizhou, 6% or 7% of investment promotion has been completed at the same time as the construction started. Unlike most comprehensive commercial projects, light engineering construction will take two or three years, plus the later investment promotion, it will take three to five years anyway.

Reporter: What is the position of Taizhou wanda plaza in Wanda Group's numerous national projects, and are there any features?

Wang: realistically speaking, Wanda's project in Taizhou is not a flagship store, but only one of many locations. In 211, Wanda's projects under construction were only flagship projects in Jinan, Hefei and Guangzhou.

wanda plaza, Taizhou is small in many projects in Wanda, but it is small and distinctive. For example, the bar street built on the bank of the ancient canal is very special. Moreover, Taizhou wanda plaza is built in the junction of the new old city, with a very complete format, which integrates four types of products, such as residence, large-scale commerce, five-star hotels and Grade A office buildings. There are only four or five of the more than 8 projects that have been started or completed in China. Moreover, in the Taizhou Wanda project, there are still two ancient buildings, which are very tasty.

Reporter: Wanda has gone through 22 years since 1988. Why didn't some enterprises show the trend of recession, on the contrary, the development momentum became stronger?

Wang: This question can be answered from three aspects:

First, Wanda has a long history and great strength;

Second, Wanda has formed its own core competitiveness among commercial real estate brands. On the one hand, Wanda's complete industrial chain covers the upstream, midstream and downstream. Management cost and logistics cost are greatly reduced; On the other hand, Wanda has its own unrepeatable commercial resources. Every October, Wanda will hold an investment promotion conference, at which the projects to be completed and opened in the second year of Wanda will be recommended to merchants. Few commercial real estate development enterprises can predict the completion and opening time of each project so accurately as Wanda. After so many years of strategic cooperation, Wanda can understand the difficulties of retail commercial enterprises, because the relative profit of retail industry is relatively low and the employment is relatively intensive. Only by forecasting the opening time accurately can retailers grasp the three-month recruitment and training period and reduce unnecessary labor costs. It is precisely because of this that Wanda is often the most able to win the trust of merchants. Often form a more lasting strategic cooperation with merchants.

thirdly, it comes from Wanda's strong execution. Wanda has developed more than 1 properties in 22 years. By the end of 211, the development volume in one year will reach 2-3 million square meters. Among so many projects, only one building, one phase of which had to be postponed due to the weather, all others were completed and opened as scheduled. This is the only project in Wanda's history that has been postponed. The general manager and deputy general manager have all been fired. No matter how many reasons, it is unforgivable to break Wanda's rules. Because there are many commercial and hotel projects in wanda plaza, we often have to consider them more. Delaying the opening for one day will lose the profits of the businesses.