Hotel alliance function

Hotel alliance has the following advantages:

1. Upgrade the hotel. After the alliance is strengthened, it will attract more customers and make them trust the alliance. By having a mature alliance circle through the merchant alliance, the loyalty of customers will be greatly improved.

2. Improve customer satisfaction and hotel occupancy rate, integrate all customer resources and form a huge consumer group. Realize the integration of resources, coordinate and utilize each other, learn from each other's strengths, thus forming a huge business alliance, so that businesses in all alliances can benefit from it.

3. Enhance the competitiveness of the hotel.

4. Increase the profit point of the hotel.

Hotel marketing strategy

(1) Provide suitable products. Hotels should provide products that can meet customers' needs according to their own target market characteristics, including economic, practical and comfortable standards.

(2) Determine a reasonable price. Hotel pricing must be reasonable and within the acceptable range of the target market. In addition, hotels should not pursue the lowest price, but the best cost performance.

(3) Pay attention to quality service. Hotels should pay attention to providing intimate and high-quality services for their guests, so that they can feel at home.

(4) Develop specific markets. According to different target groups, hotels should position their target markets as business, conference, family vacation and go on road trip. And according to the consumer psychology and buying habits of the target group, formulate specific sales methods, so as to occupy a certain target market.