Traditional Culture Encyclopedia - Hotel franchise - How to evaluate hotel star rating?

How to evaluate hotel star rating?

Why are many high-end hotels not in the "star" ranks, but they are widely recognized by people? Why are many five-star hotels in third-and fourth-tier cities wrapped in gorgeous shells but express hotels? Do you really know the bright "star" sign in the hotel lobby? Do you really know the bright "star" sign in the hotel lobby? Hotel rating: there are great differences among countries. Why is there a seven-star sailing hotel in Dubai? At present, many countries have adopted their own official rating systems, including China, Australia, Austria, Belgium, Britain, France, Greece, Indonesia, Italy, Mexico, the Netherlands, New Zealand, Spain and Switzerland. Rating can ensure a certain level of facilities and services, but it is difficult to compare the rating standards between countries. For example, a four-star hotel in Paris may be a far cry from a four-star hotel in Athens. However, there is currently no such rating system in the United States and Canada. Senior industry professionals have warned that national rating systems usually only emphasize visible data (such as room size and number of restaurants). ) and ignore the difficult to measure factors (such as service level, etc. However, many hotels in high-tax countries deliberately reduce the number of national ratings in order to pay less taxes, which is leading to a negative orientation. In addition, several political factors are enough to affect the rating. Although they are independent, the national rating can usually effectively reflect the hotel quality in the country. Five-star standard: how to evaluate the star rating of domestic hotels? Since 1950s and 1960s, according to the hotel's construction equipment, hotel scale, service quality and management level, China has gradually formed a relatively unified classification standard. Tourist hotels are divided into five grades, namely, five-star, four-star, three-star, two-star and one-star. Stars are symbolized by a gold-plated pentagram, which represents one star, two pentagrams represent two stars, three pentagrams represent three stars, four pentagrams represent four stars, five pentagrams represent five stars, and five platinum pentagrams represent five stars. The lowest is one star, and the highest is five platinum stars. The higher the star rating, the higher the level of tourist hotels. Five-star hotel: This is the highest-level tourist hotel. The equipment is luxurious and the facilities are more perfect. In addition to luxurious guest room facilities, service facilities are complete. Various restaurants, large banquet halls, conference halls and comprehensive services are relatively complete. It is the center of social activities, conferences, entertainment, shopping, entertainment and health care. Four-star hotel: luxurious equipment, perfect comprehensive service facilities, many services, excellent service quality, artistic indoor environment and excellent service. Guests can not only get advanced material enjoyment, but also get good spiritual enjoyment. Three-star hotel: fully equipped, not only providing accommodation, but also comprehensive service facilities such as meeting room, recreation hall, bar, coffee shop, beauty salon, etc. This medium-level hotel is the most popular in the world, with a large number. Two-star hotel: the equipment is average. In addition to the basic facilities such as guest rooms and restaurants, there are also comprehensive service facilities such as business department, post and telecommunications, beauty salons, etc. The service quality is good, which belongs to the general travel level. One-star hotel: simple equipment, with two basic functions of eating and staying, can meet the simplest travel needs of guests. Reference value: uncertainty of star mark. Why is there such a big difference between star-rated hotels in China? First, low-star hotels have no reference value. The main reason is that the owners of small hotels are not enthusiastic about star rating. Although the government's idea is good, it is easy to standardize industry management, but for businesses, there is a feeling of "self-degradation." In this regard, it is wise to take domestic and foreign budget hotel brands as the primary reference. According to the latest annual statistics of the World Hotel and Catering Industry Federation, the development of budget hotels in China has been in the forefront of the world, and many domestic low-end hotel brands have been among the top hotels in the world. Second, the higher the star rating, the higher its reliability. According to the latest star rating regulations, three-star hotels are rated by the municipal first-class star rating agencies, four-star hotels are under the responsibility of the province, and five-star hotels are under the responsibility of the China Tourist Hotel Association under the National Tourism Administration. There are still some differences in the professional quality, training standards, inspection and audit of national, provincial and municipal three-level star examiners. The evaluation of five-star hotels in charge of the state is carried out by appointing national-level star appraisers to make unannounced visits across provinces, which is definitely less than the inspection and evaluation at the provincial and municipal levels. Third, there are obvious differences between regions. Because China's economic development is still in an unbalanced state, there is a certain gap between the living standards of developed coastal areas and inland areas, which also affects the star rating of hotels. In some economically underdeveloped areas and third-and fourth-tier cities, the government sometimes gives huge rewards to encourage hotels to get star-rated, which makes star-rated hotels cast a gray color and reduce the gold content.