What's the difference between Beauty and Hualing?

The difference between Midea and Valin lies in different product positioning and different design styles.

1, product positioning is different.

Midea Valin is mainly positioned in the high-end market, with high-end household appliances as the main products, such as water heaters, washing machines, refrigerators and air conditioners. Its products are relatively expensive, pursuing quality and high-end consumer experience. Midea, on the other hand, pays more attention to the popularization and practicability of products, and its product line is wider, covering all kinds of products from small household appliances to household appliances. The price is relatively close to the people and suitable for mass consumption.

2. Different design styles

Midea Hualing's design style is more fashionable and personalized, focusing on product appearance design and innovation, product positioning is high-end, and user experience and brand image are emphasized. Midea, on the other hand, pays more attention to the practicality and durability of products, and the design is more concise and steady, paying attention to the functionality and practicality of products, which meets the purchasing needs of mass consumers.

The development of beauty:

1968, Midea started its business, 1980, Midea officially entered the household appliance industry, and registered its brand at 198 1. In 20 14 years, Midea Group employed130,000 people, and owned more than ten brands including Midea, Little Swan, Ling Wei, Valin, Ande and gmcc.

The group has Foshan Shunde, Guangzhou and Zhongshan in China; Hefei and Wuhu, Anhui; Wuhan and Jingzhou, Hubei; Wuxi, Huai 'an, Suzhou and Changzhou, Jiangsu; There are 15 production bases in Chongqing, Linfen, Shanxi, Guixi, Jiangxi, and Handan, Hebei, which radiate five major regions of South China, East China, Central China, Southwest China and North China. Production bases have been established in six countries including Vietnam, Belarus, Egypt, Brazil, Argentina and India.

The main household appliances include household air conditioners, commercial air conditioners, large central air conditioners, refrigerators, vacuum cleaners, heaters, electric kettles, ovens, range hoods, water purification equipment, air fresheners, humidifiers, cookers, disinfection cabinets, lighting and so on. And air conditioner compressors, refrigerator compressors, motors, magnetrons, transformers and other household appliances.

Reference to the above content: Baidu Encyclopedia-Hualing