Hotel occupancy rate in Qingdao West Coast New District

Original title: Qingdao: In August, the hotel occupancy rate basically recovered to the level of 20 19, and the free ticket policy made the scenic spot receive 3.689 million tourists.

This summer, a circle of consumption fever created by culture and tourism is constantly showing amazing radiation: the passenger flow from tourist attractions to urban streets is amazing, queuing for taxis, queuing for admission, queuing for experience, queuing for meals ... The potential of domestic demand is rapidly released, and the tourism market is recovering strongly.

The reporter learned from the Municipal Bureau of Culture and Tourism that with the influx of tourists in the tourist season, the hotel industry in our city is frequently "full", and the occupancy rate of star-rated hotels basically recovered to the same level of 20 19 in August. The policy of free tickets in scenic spots has been implemented for 2 months, with 3.689 million tourists. The rising prices of car rental, tour guide service and hotel accommodation have effectively stimulated tourism consumption and economic growth, and the attractiveness of coastal tourist destinations has fully emerged.

Some hotels have record revenues.

Since late July, Qingdao's tourism market has continued to heat up. In August, the market heat increased significantly. The average occupancy rate of star-rated hotels in the city is over 80%, and the weekend occupancy rate is over 90%. The market performance is eye-catching

"This time, I specially chose two hotels looking at the sea in Qingdao. Put down your luggage and you can go to the seaside. The children enjoyed it very much and watched a light show in the evening. It is not convenient to travel abroad now, and it is a very special holiday experience to experience exotic customs in Qingdao. " Ms Xu, a tourist from Zhejiang, said. With the improvement of people's requirements for travel quality, hotels are becoming the latest "tourist destinations", and the occupancy rate of hotels is becoming a barometer of the tourism market.

"In the first half of August, the average occupancy rate reached 95%, and both the room occupancy rate and the average house price exceeded the level of 20 19, setting a record high since its opening." Qiu Yuanyuan, director of marketing communication of Hyatt Regency Shang Lu, Qingdao, said that at present, the hotel mainly focuses on guests in the province, mainly on leisure travel, and has set a single-day revenue peak for many times since July.

The hotel's innovative open surfing classes, Latin American nights and children's manual activities meet the needs of different guests.

Hilton Qingdao Golden Beach Hotel is adjacent to Golden Beach and is a popular choice for many foreign tourists to visit the seaside. According to the hotel staff, the average occupancy rate in August was around 90%, mainly in Shandong Province, which was significantly higher than that in July. Summer barbecue parties, outdoor swimming pool bubble activities and other special experiences are favored by parent-child tourists.

Landscape products have become the key to attract guests in resort hotels. Qingdao Mangrove Holiday World in the West Coast New District has deeply explored Zhou Bianyou and local tourism markets, and launched the 4th Ocean Light and Shadow Carnival this summer. With the four themes of light and shadow show, drone canopy show and food carnival, the hotel occupancy rate has increased, attracting local citizens and guests from surrounding cities. Tourists from other provinces mainly come from Jiangsu, Zhejiang and other places.

The reporter also learned in the interview that there are differences in the price fluctuations of Qingdao hotels, and some hotels are lower than the same period last year. According to industry insiders, this round of price fluctuation adjustment in the short term is mainly affected by the relationship between market supply and demand. Many hotels are hard to find a room, and the impact of the previous epidemic has had a great impact on the hotel industry. The operating pressure has given the hotel the motivation to adjust prices. The reporter inquired about the booking platform and found that the prices of many high-end hotels have begun to drop sharply.

Summer night tour leads the country.

In the tourist season, Qingdao has also reached the most lively moment of night tour economy, and many scenic spots have launched characteristic night tours, which is more intuitive from the data of tourism service platform. Ctrip data shows that since the summer of this year, Qingdao night tour tickets have increased by 84% compared with 20 19 and by more than 50% compared with 20 19. Judging from the order volume, Qingdao's urban heat ranks seventh in the country. Qingdao Haichang Polar Ocean Park, Qingdao Beer Museum, Signal Mountain Park, Qingdao Fangte Dream Kingdom and Qingdao Oriental Film Capital Sunac Water World "lead" in the night tour of the scenic spot.

"In July and August, I have been to Fonte once. For the first time, I accompanied my friends from other places to the scenic spot to experience the night show. At dinner time, there are no seats in the fast food restaurants in the scenic spot, and there are too many people. It takes 30 minutes to serve. The second time was to walk the baby during the day and queue up at 9: 00 in the morning. At the end of the day, all the children can play What impressed me the most was the fireworks and float parade at night, which was very beautiful. " Ms. Wang said.

It is understood that with the arrival of the peak season, more than 20 large-scale theme projects and more than 200 theme landscape projects in Qingdao Fangte have been fully opened. At present, the passenger flow of Fangte has recovered rapidly, gradually recovering to 80% of 20 19. Qingdao Fangte "Summer Fireworks Festival" will last until August 3 1, and Xiong Meng fireworks show will be staged every Saturday and Sunday in summer. The newly upgraded "Flying over Dinosaur Island" project has carefully created a new experience of theme parks through VR, AR and other technologies, and has become a popular punching project for tourists in the near future.

In Qingdao Haichang Polar Ocean Park, rich night activities attract many tourists to apply for annual cards. Around the creation of night tours, Qingdao Polar successively launched special products such as "Sleeping in the Polar Region, Fish Sleeping with Me", whale wedding dress, whale night show and "one-on-one" customized night banquet. Recently, the theme activities such as "whale night stars, deep-sea talents" ceremony, ocean music season and deep-sea candlelight concert were held. Yuan Yifan, director of the marketing department of Qingdao Haichang Polar Ocean Park, said that as a provincial gathering area for night culture and tourism consumption, a series of activities are not only an upgrade of the park's night products, but also a new exploration of Qingdao Polar in the cultural tourism format. "The number of foreign tourists coming to Qingdao has increased significantly in summer, and various night cultural activities have provided more entertainment content and experience for tourists. Qingdao Polar will further try to develop more "Lv Wen+"products. I hope that in the near future, we can make' Polar Lv Wen+'a new business card for Qingdao tourism. "

The scenery and scenes are full of attraction.

According to the tourism statistical survey and comprehensive calculation of big data of passenger flow and consumption, in the first half of 2022, Qingdao received 31858,300 domestic tourists. Focusing on gathering strength to enhance the attraction of tourism-friendly cities, our city 1 1 state-owned scenic spots launched a free admission policy. The data shows that in June, 1 1 state-owned A-level tourist attractions received tourists110900 person-times; In July, it reached 2578 1 000 person-times. The implementation of the policy has effectively stimulated the growth of the whole chain of "food, shelter, transportation, shopping and entertainment".

"From late July to early August, Qingdao's tourism market picked up significantly. At present, the popularity of the market also benefits from the growth of guests such as conferences and go on road trip. The ground connection price mainly includes hotels, scenic spots and vehicles. Although there are many free scenic spots this year, due to the relationship between supply and demand, cars, hotels and tour guides are on the rise. The cost of grounding has increased and the quotation will also increase. " Wang, deputy general manager of Shandong Wanda International Travel Service, said that the recent guests mainly come from East China, as well as guests from Anhui, Jiangxi, Guangdong and other places, and generally stay for 2 to 3 days. In addition, enterprises are also actively transforming to meet market demand. Among them, the RV campsite built on Wan 'an Road is popular through online channels, and it is often full on weekends, which not only attracts local citizens to stay, but also attracts foreign tourists to experience it. At the same time, they also promote the special products of marine tourism to foreign tourists. "We have launched special products such as yachts, sailboats and even yacht dinners in special tourism. In the past two months, we have received more than 6,000 conference guests, all of whom have experienced yacht sightseeing in the Olympic Sailing Center. "

Looking at the domestic industry as a whole, the epidemic situation has repeatedly aggravated the uncertainty faced by the market. Travel agencies, scenic spots, theaters and other related enterprises in the cultural tourism industry are all facing greater operational pressure, and accelerating market recovery is still the top priority. In the first half of this year, the Municipal Bureau of Culture and Tourism has distributed 20.3 million yuan of incentive funds for star-rated hotels and brand hotel chains, 6.53 million yuan of relief funds for travel agencies, and refunded 654.38+08953 million yuan of quality guarantee for travel agencies, effectively alleviating the operating pressure of cultural tourism enterprises. In the second half of the year, the Municipal Bureau of Culture and Tourism will focus on the construction of a "tourist-friendly city", pay close attention to improving the quality of urban tourism, highlight the characteristics of Qingdao's marine tourism, and further take targeted measures to accelerate the market recovery. (Qingdao Daily/Guan Hai journalist Ma Xiao Ting)

Source: Qingdao Daily

worship

24 gold coins have been received.

Gold coins can be exchanged for cash.

Withdraw cash immediately

Come on! JD.COM Shuang Dan Festival, gifts are not only bought 1 given 1.