Real estate sales planning scheme

A real estate agent refers to a unit or individual that specializes in real estate. Real estate developers are between ordinary real estate owners or capitalists and owners engaged in real estate development, specializing in real estate transactions and rental activities. How to plan real estate promotion activities? Below I bring you a real estate sales planning scheme, I hope you like it!

Real estate sales planning scheme 1 time: 20 _ _-4-05-4-08

Location:

Haiyan Xintiandi Plaza 1

2, on-site sales office

Activity purpose:

Gather the opening popularity, strike hard, stimulate the public in the shortest publicity period, create the best reputation, and start the brand of Haiyan's first small high-rise and high-end residential community.

Activity mode: live lottery, activities to add fun, lottery to reward guests.

Activity arrangement:

I. Pre-advertising

3: 30-4: 05: Focus on information release, mainly about the way, place and time of participating in the lottery. The distribution channels are newspapers, light boxes and cross-street banners.

Publicity theme: the model of urban living in the future city, Haiyan Phase I luxury high-end residential building will be put on sale soon.

Leading urban fashion, sitting on the coast of Jinshi.

On April 5, the truth came out on the coast of Jinshi, and sea salt appeared in the mansion.

Because it is rare, it is precious.

Jinshi has gifts and surprise prizes waiting for you at the opening ceremony.

Second, the layout of the lottery website

1, lottery method: open on the spot, and decide immediately. The specific lottery registration office tentatively has 2 places.

(To determine the qualification of small and high-rise houses, it is suggested that the total number of lottery tickets is 30% more than the actual number of households)

2. Venue: Haiyan Xintiandi Square

(a) need a certain venue; B) The venue has experience in organizing activities; C) There is a precedent for gathering popularity.

3, soft environment layout:

4 high-altitude balloons; 1 large air arch; About 30 square meters stage1;

1 set of real estate effect display board; Advertising Yi Labao 4; Leaflet 1000 copies

20 sets of banners and light boxes across the street.

4. Staff dress

III. Activity Flow (April 5)

1, officially started at 14: 00 pm (13: 50- 14: 00 salute and prize display)

2、 14:00—— 14:30

5 minutes for the host, 5 minutes for the leader, 2 guests *** 10 minutes, 8 minutes for the activity explanation and 2 minutes for the notary.

3. At the beginning of the lucky draw (14: 30- 15: 00), register and summarize at the same time.

4. Lottery (15: 00 —— 16: 00)

Prizes are divided into 1, 2 and 3 prizes and commemorative prizes (100 copies).

5. Live performances and small entertainment activities (16: 00— 17: 00) staff rest.

6. Announce the draw and the draw result (17:10—17: 30).

7. Winners will be rewarded (17: 30 —— 17: 50).

Fourth, the lottery method

1, the total number of sales households in the first phase

The number of people is 140 sets, and the ratio of the tentative total number of people to the actual number of sales households is 5: 1, and the number of participants is uncertain.

2. Yaohao is registered in real-name registration system, and it is not allowed to change and shake more. Each apartment can register up to 5 people.

All registered prospective buyers need to pay a deposit of 65,438+0,000 yuan at the same time of registration. On the day of the lottery, if the registrant wins the lottery, the deposit will be included in the house payment. If it is unsuccessful, 200 yuan will be added as a thank-you fee on the basis of the original payment.

4. The registration time of the lottery is from 20__. 4: 05-4: 10, lasting 5 days.

5. Registered place: Sales Office of Qinshan Real Estate Company

6. The lottery tool uses public lottery equipment to make lottery decisions. (The medium ratio is 5: 1)

7. There is no solution to the middle class problem. All as souvenirs. And log in to the second phase of the opening purchase file.

Verb (abbreviation for verb) division of labor among employees

Qinshan real estate company staff do etiquette, security and other maintenance work; Jiuzhou advertising does activity monitoring and media liaison work.

Sixth, media release.

Invite well-known local media: Haiyan TV Station, Hangzhou Traffic Voice Radio Station, China Post, qianjiang evening news, Sohu.com and other reporters to participate in the event and report on the spot.

Seven. budget

1, environmental layout

High-altitude balloons 4 400 yuan /4

Arch in the sky 1 500 yuan.

About 30 square meters stage 1 1000 yuan.

Property effect display board 1 set 1200 yuan/10.

Advertising Yi Labao 4 600 yuan /4.

3,000 leaflets, 7,500 yuan.

20 sets of banners and light boxes across the street.

2. The venue rent is 2000 yuan.

3. Notarization invitation fee 1000 yuan.

4. The media invitation fee is 2000 yuan.

5. The equipment rental fee is 5000 yuan.

6. Management fee 1000 yuan.

7. Host 1000 yuan

The actor's performance fee is 5000 yuan.

9. The on-site first aid fee is 2000 yuan.

The total price is 30 thousand yuan

Real estate sales planning scheme 2 I. Activity background

One of the most eye-catching properties has achieved impressive results in previous sales. When the second-phase boutique building is about to be launched, it is necessary to continue the strong popularity in advance. 654381October 30th coincides with Halloween in the west. At this time, the Shin Kong Castle Elf Party is to accumulate a lot of popularity for the real estate and gain excellent customers.

Venue: Resort Lawn

Number of participants: about 200.

Activity crowd:

1. Club members, VIP customers and bank owners

2. High-end potential target groups with consumption desire.

3. Media reporters from all walks of life

Activity content: Thanks to members/owners through activities such as party forms and special performances, combined with the RV.

Second, the theme of the event

Halloween is a traditional festival in the west, which has considerable influence. Recently, it has been gradually accepted by Chinese people. However, due to the cultural differences between the East and the West, such festivals are inevitably neglected and embarrassed in China. Our activities have extracted the main elements of Halloween that can be accepted by everyone-mystery, passion and joy, which will be presented to everyone in a unique way.

III. Contents of activities

The theme that invited us to participate in the activity was full of mysterious elements, so the invitation was different from the beginning. Our exclusive invitation will appear in the form of a jigsaw puzzle treasure map.

All the time, place and requirements are a mystery. Moreover, everyone's exclusive invitation card is also a treasure map, on which several tasks will be designed for the guests present that night to find, and after success, they will receive the corresponding New Light Medal.

When everything is finished, we will have a special mysterious gift! The welcoming staff are all composed of beautiful "elves" with devil figures. This will also be the performer of the first task on the invitation card. When you take a photo with the beautiful "elf" in the shape of a ghost horse, you can get the New Light Medal for the first task.

Sign-in is different from traditional sign-in, only the signature is rigid. Each of our guests will take a happy photo after signing, which is in line with our subsequent live lottery.

We don't simply look at the numbers in the lottery. At that time, the video avatar will be used for scrolling, and photos of lucky people will appear on the big screen, which greatly increases the interest of interaction.

Entrance renderings The entrance gate uses the air overlord pterosaur called "Devil Flyer" as an element. Taking the wing of pterosaur as the entrance gate of the castle, the whole castle is shrouded in a mysterious atmosphere. The wing body will adopt special fluorescent effect, so that everyone can see the gorgeous style of "Wing Longmen" in the distance. Crossing this "wing dragon gate", you can reach the fairyland-like castle. Take you into the fairy tale kingdom. The mysterious tunnel of Elf Tunnel will make guests have an unforgettable journey. In the elf tunnel, we will hollow out the wall so that people's hands or faces can move inside.

Let everyone "tremble with fear" but "have no danger" when passing by. Friends who have already passed through the tunnel can also join in as "surprise black hands behind the wall".

The waiting area is in the waiting area, and we have designed gorgeous live fancy bartending performances, game juggling, exquisite cold meals and other projects to serve everyone.

At the same time, there is a "mysterious ribbon" below the location where each guest looks up the number, and there is a guest at the other end of the ribbon. When you arrive at the scene, you need to find it yourself. After you find your partner, you can get the second new light medal of the invitation card from the designated staff. At the same time, we will design a makeup artist in this respect, which can create the exclusive style of the exclusive elf party for you. Around the scene, we should also arrange a small sand table column for the units of Yujingshan, so that everyone can pay attention to the real estate units of Guangxin Yujingshan while waiting.

Pandora-style western-style long table banquet is the essence of the whole reception site layout. The long table banquet was covered with giant vines and the ground was covered with green grass. With the lighting effect, enjoy the feeling of "feast of forest elf castle" Dancing Elves At the climax of the event, all our beauty elves will make a gorgeous appearance in Mercedes-Benz cars.

The beauty elf appeared, and the live lighting and music slowly turned on. Under the command of specially invited professional DJ, the grand elf party reached its climax! In this link, design a mysterious spirit and immediately appear around the activity venue. The person who meets the wizard and takes a photo with him can get the third New Light Medal. Jack-o'-lantern is a symbol of Halloween, and it and the flying wing of "Winged Dragon Gate" become the main elements of the whole stage.

The orange jack-o-lantern brought a cheerful atmosphere to the whole stage from small to large. The green stage chasing light is more like a forest. This will be an unprecedented wonderful experience.

Sand painting performance uses sand to paint on a white background board, and combines music to show it on the screen through projection. The unique performance charm of sand painting can make the audience enter dreamy feeling and unprecedented visual enjoyment. We will show the whole building model of Guangxin Yujingshan in the form of sand painting, as well as five hotels that have not yet been unveiled, thus running through every link.

Sand painting, an ever-changing performance art, has high ornamental value because of its agility, changeability and novel techniques. Make you feel refreshed. Magic Show Mysterious Superstar On this mysterious Halloween, we invited a "mysterious superstar" for the Shin Kong Castle Elf Party.

This heavenly king's "mysterious superstar" is widely known, and his magical dance steps and singing skills have fascinated countless people. Who set off the peak of a trend of the times?

Who will add luster to our elf party? Who is he? I'll reveal it to you at the night of the Shin Kong Castle Elf Party. The big screen of the lucky draw scene began to scroll the photos taken by the guests at the opening, and the lucky ones of the night were counted down by the host.

Happy and passionate dances, gorgeous bartenders and funny clowns all appeared on the scene, and DJ's music sounded again. The activity ended in mystery, passion and joy.

Real estate sales planning scheme 3 I. Activity time:

September 1 to September 10 (followed by Mid-Autumn Festival and National Day)

Second, the activity object:

Teachers, as well as customers with teacher qualification certificates;

Third, the way of activity:

The 26# building is promoted by the landlord, with a large discount and strong promotion.

Four. Activities:

1, see the house and give gifts:

Anyone who holds a teacher's card to see the house in the sales department will be given a small gift by the top ten every day. The value is between 5- 10 yuan. The total number is controlled at around 50.

2, 26th floor big discount:

The "Gardener Building" was launched in Building 26 as a whole. Anyone holding a teacher's card to buy the 26 # building will get a one-time discount of 8888 yuan, and a installment and mortgage discount of 6888 yuan.

3. Other advantages:

Any teacher who subscribes for any house in this case will be given an extra discount of × 100 yuan according to the length of service of the teacher (the length of service requires a certificate from the school).

4. Tourism promotion:

During the activity, all buyers with teacher's cards will be sent to the "Xixia Zhongyuan No.1 Drifting" tour, and a group will be organized on the day of Teacher's Day on September 10. Those who give up will pay the house price in 200 yuan.

Generally, persuading customers to give up traveling and make up the house payment is equivalent to the teacher's extra discount on 200 yuan.

Verb (abbreviation of verb) propaganda means

1, scheduling

3 1 is generally the date when students report for duty, which is aimed at high-intensity school allocation. 30,000 copies per page.

One-page design framework: starting from the 23rd Teachers' Day, focusing on teachers and giving back to the society, focusing on teachers' four-fold surprise discount on buying a house, focusing on teachers' large discount on launching the whole "teachers' apartment", and attracting attention with extra discounts and tourism. Establish the public image of this case and build a humanistic community.

2. Movable subtitles:

From August 30th to September 2nd, we made moving subtitles for four consecutive days.

Content of mobile phone subtitles: On the occasion of Teachers' Day, Tang Cheng Jinyuan specially launched the "Teachers' Apartment", where teachers can enjoy a maximum discount of 8,888 yuan for buying a house, plus extra surprises and a trip to the "First Floating in the Central Plains". Limited housing, opportunities should not be missed. Sales address: South Gate of Yin Hua Road Old Fertilizer Factory, hotline: _ _ _.

3, SMS group:

Company SMS platform, for the original accumulated customers, all send it again.

SMS content: refer to the content of mobile phone subtitles.

Expected goal of intransitive verbs:

About ten sets are sold on the 26th floor.

This Teacher's Day activity, teachers have an excuse not to raise prices for the time being. After the holiday, the teacher rose again, followed by the climax of the whole "Golden September, Silver 10", Mid-Autumn Festival and National Day, which mainly pushed the sixth floor and set off a sales frenzy with great fanfare.

Real estate sales planning scheme 4 I. Investigation and display part

1, project introduction. Its contents include developer, base area, total construction area, residential area, public construction area, plot ratio, greening rate, building density, parking space, bicycle parking area, total number of residential units, geographical location, etc.

2. Regional market analysis. Its contents include geographical location, transportation facilities, case market adjustment, etc.

3.swot analysis On the basis of regional market analysis, it mainly analyzes the strengths, weaknesses, opportunities and threats of this case.

4. Customer source analysis. Including customer level analysis, age level analysis, customer source analysis and so on. By analyzing the target customers, we can locate the products. This part of the content can usually be displayed in a pie chart, which is more intuitive.

5. product positioning. Including product suggestions, price suggestions and payment suggestions. In the product proposal, we must list the reasons for this conclusion and the suggestions for the proportion of rooms, and in the price proposal, we must also list the reasons for pricing and the possible prices with the progress of the project and the sales rate.

Second, the planning part.

Including:

1, the general spirit of advertising.

2. The focus of the appeal.

3. the title of npdraft is preliminary.

4. Media plan.

Third, the business part.

It mainly includes sales stage analysis, business strategy analysis and execution plan analysis. Among them, the analysis of the sales stage is generally divided into three stages (guiding period, strong sales period and duration) to elaborate in detail. Business strategy and execution plan are also divided into three parts: strategy formulation, sales channels and business execution.

After completing the report of the above three parts: investigation and exhibition, planning and business, a proposal report basically came out, but in the end, don't forget that there is another key thing that must be involved in the report, that is, the "cooperation plan" with developers. Marketing companies can generally have three kinds of agents:

(1) pure proxy;

(2) agency (including advertising);

(3) The underwriting work plan "Marketing Plan of Real Estate Company". These three kinds of agency prices and commission extraction methods are different, which can be listed in the report for developers to choose, and the two sides will further discuss. After the "proposal report" is written, a shiny package needs to be made. This can give developers an eye-catching feeling, let developers feel that the marketing company attaches importance to the proposal report, and let developers have a full understanding of the strength of the marketing company. Thereby winning the trust of developers.

In short, the main purpose of writing the "Proposal Report" is to successfully obtain the sales agency, so that developers feel that "you are the only one".

Real estate planning experience of "winning by right and winning by surprise"

Successful real estate planning, the most important thing is not to rely on clever tricks, but to rely on down-to-earth standardized operation; As long as every step of the operation is in place, plus some breakthroughs, the planning will shine and be successful! Planning work should grasp the following key points:

Positioning (market positioning, product positioning, planning and design, etc.). )

Whether your market positioning meets the needs of the market and whether your product positioning meets the needs of target customers is the key to the success of the project. The failed positioning of "Golden × Luxury Garden" is a powerful negative example.

Second, timing (the timing of investment and development)

The decision of investment opportunities is based on the grasp of the real estate market. If you make a wrong decision on the timing of investment and development, then the project you plan is likely to be doomed to failure before it is born. The success of "Exhibition Hall Donghai Phase I" is the result of grasping the opportunity well; The failure of "Juex Mansion and Zhong X Times Square" is an example of untimely birth. The key to grasping the opportunity is that you should know when to invest in what type of real estate, and also know that the income level of real estate investment will be different in different periods. Therefore, it is the first step of planning to do a good job in the preliminary analysis of the project.

Three. Location (geographical location of project development)

The choice of location depends on the investment vision of the developer. The same piece of land has different values for different investors; The land price level of different lots is also different. In site selection, it should be clear that the land price cost is the decisive factor of the total construction cost, and whether or not the land with value for money can be obtained will directly affect the profit level of investment. Therefore, understanding the developer's land price level and analyzing the feasibility of the project is the second step of planning. The plot of "Luohu Commercial City" was acquired by the property group in 1990 at a sky-high price of 420 million yuan. At that time, it was considered as a failed investment project, but now no one seems to doubt its keen investment vision.

When accepting an agent property, developers often ask them to write a "marketing plan". According to the quality of the Proposal Report, the developer decides which marketing company will represent his property. Therefore, the quality of the "proposal report" basically determines the survival fate of the marketing company. A good "marketing plan" can only be completed well if the R&D department, planning department and business department of the marketing company work together. When writing a "marketing plan", developers should first be required to provide case information, the first draft of architectural planning and design or blueprints and other related information. On this basis, the favorable and unfavorable data such as urban planning, population data, traffic construction planning and public construction planning in the region where the case is located are collected. At the same time, it is necessary to collect the market survey data table of the regional market in this case as the attachment of the "marketing plan" as the information for putting forward "price suggestion" and "product positioning".

In fact, I feel that the planning book is not the most important, but the design and status of the building. The planning book is just a reference. Everyone with discerning eyes knows that the function of the planning book is only a kind of propaganda. As for the effect of publicity, the quality of the building is the most important.

It's good to do real estate planning, but the real estate market is generally depressed recently. I know this may be temporary, but the price of the building will really decrease. The house is too expensive now, which is beyond the affordability of ordinary people. I will continue my efforts in the future!

Real estate sales planning scheme 5 I. Activity background

According to the project plan of MCC Upper House, the "Spring Festival Carnival" will be held on June 20, 2008 +4381October 65 +041February 2 1 day (20001February 2 1 day).

Two. "the purpose of the activity"

1, creating a new year's market fever and strengthening market attention;

2. Deepen the deep impression of new and old customers on this project through activities, and convey project information, etc.

3. Create a warm atmosphere through on-site activities, gather popularity and quickly accumulate customers.

Third, the concept of activity.

1, pay attention to the cohesion of popularity and create the quality of "MCC";

2. Increase the "New Year's Carnival" atmosphere of the activity as a whole, and fully reflect the significance of the activity of "seeing the house and giving gifts";

3. Set off the "fun" of the "Spring Festival" and create an atmosphere activity related to "seeing the house and giving gifts";

4. Let more distinguished guests deepen the good impression that MCC is still a garden;

Fourth, the activity address

Xinyang Yangshan new area zhong ye Shang yuan marketing center former site

Verb (abbreviation of verb) I-word duration

18: 30 on October 20th-17: 30.

Target audience of intransitive verbs

Potential customers for viewing and buying houses

Seven. Activities and project preparation: (June 9, 65438 to June 3, 65438 +03 benchmark preparation)

Planning: Guo Sen 1500376060 1

65438+1October 9: Project planning report of this activity.

Reach a preliminary cooperation intention and determine the activity plan.

65438+1October 10: Set up the project team for this activity.

Identify all performers of the project activity.

Structure of the activity execution team:

General Counsel: (Party A) General Planning: Zhou Yang

Wen Gu: (Party A) Event Director: Li Jiawen.

Field affairs: Guo Shusen, Jin Hai, Fan Deliang, Tao Ran, Zhang Hao.

Zhou Li Wang Huazhang Garden

Determine all kinds of materials, equipment, personnel and other preparations.

65438+1October 1 1: The project is formally prepared for implementation.

Site layout plan

65438+1October 13: Site layout of the event (preparing the agenda)

The whole scene is set to welcome the Spring Festival, highlight "China Red" and take "Carnival" as the theme. The outfield provides a place for customers to play and have fun, showing a lively scene; The infield (the first floor) has created an environment for prospective customers to see the house, and can show the atmosphere of this activity; On the second floor, the atmosphere of buying houses is created by decorating houses, and hot drinks are provided, mainly providing clean discussion space for important customers and giving gifts to important customers.

Two paragliders (or powered balloons) will be arranged to hover over Xinyang at 9: 00-1:00 and 14: 00- 16: 00 on June 38, respectively, to create a pre-competition atmosphere.

During the morning activities of 65438+1October 14, it hovered over Yangshan New District at 9: 00-1:00 to create an activity atmosphere.

1, outfield layout (in front of sales center):

2 18m long-span arches: across both sides of the road (banner slogan: Courtesy in choosing rooms for the Spring Festival Carnival)

Lanterns are pulled on the street lamp poles about 20 meters in front of the marketing center (lanterns are marked MCC _ Shangyuan).

Considering the weather factors, the truss of 15m_ 10m_4m was built, which can resist the weather changes and create the atmosphere of the site. The top and periphery (leaving the entrance) are surrounded by spray painting (design pattern), and the ground is covered with red carpet.

Small red lanterns are arranged neatly at the top (which can be given to customers after the event).

On-site installation: mouse machine, electronic doll catching machine, electronic shooting machine, dancing machine, cotton candy machine, electronic gun shooting, Sugar-Coated Berry, clay figurine, electronic motorcycle and porcelain cup for customers to play for free. Arrange a staff member for each machine. On-site delivery of game coins (5 for each customer present)

The atmosphere at the scene set off cartoon images: Mickey, God of Wealth, Garfield, Rabbit, Happy, Beautiful Sheep, Big Big Wolf and so on. , created an atmosphere of taking photos with guests at the scene, and made porcelain digital cups for free at the scene.

There is a trampoline for children to play on the outside of the truss near the south side, and for the children of the guests to play.

2, infield layout (marketing center on the first floor):

The top of the infield is connected by small lanterns or paintings, and the big Chinese knot creates a new year atmosphere.

Glass doors and windows are made of large and small lanterns and window grilles.

Decorate the scene and decorate the tree with "get rich red envelopes".

Before 18:00, arrange all the sites and check the installation facilities.

65438+1October 14: Event site

At 7:00, the preparatory team will arrive at the scene.

At 7: 0010, the inspection of various facilities and equipment began.

At 8:00, all personnel are ready to meet the customers present.

The activity started at 8:30 and proceeded as planned.

During the activity, there are staff to guide customers to play the project;

Arrange saxophone live performance indoors;

The activities of 17:30 ended one after another.

18:00 All kinds of facilities were evacuated.