What are the main characteristics of Huizhou merchants in the Ming and Qing Dynasties?

There is a folk proverb that says: "You can't do business without emblems." It is said that Anhui people know how to do business.

Historically, Huizhou merchants refer to the merchant groups that were registered in Huizhou during the Ming and Qing Dynasties. During the Ming and Qing Dynasties, Huizhou governed six counties: Shexian, Xiuning, Wuyuan, Qimen, Yixian, and Jixi. county. Hui people have a long history of doing business. As early as the Eastern Jin Dynasty, there are records of the activities of Xin'an merchants. Their descendants have developed somewhat. However, the formation of a business group was only in the Chenghua and Hongzhi years of the Ming Dynasty. From the Jiajing period of the Ming Dynasty to the Qianlong and Jiaqing periods of the Qing Dynasty, Hui merchants Reached its peak. There is no town without finery, and there is no business without Hui. This is the historical portrayal of the glorious years of Huizhou merchants. In the long-term operation, Huizhou businessmen believed that "wealth comes from the way, and profit comes from justice", and gradually formed the business ethics of "sincerity", "trustworthiness", "righteousness" and "benevolence".