Traditional Culture Encyclopedia - Hotel franchise - Whose is the lafayette Hotel?
Whose is the lafayette Hotel?
Lujiazui, the big landlord of Pudong, announced in August 16 that he signed a letter of intent with Galeries Lafayette.
It is the same as Galeries Lafayette in Paris, and "Shanghai Galeries Lafayette" has been confirmed to open. The location is Lujiazui Center, which is still under construction and close to Yaohan, Pudong.
This will be the second store of Galeries Lafayette in China.
There is a commercial complex, three office buildings and a shopping center. Two of the office buildings have been bought by Taikang Life Insurance and Alipay respectively.
This shopping center called L+Mall has as many as 12 floors, of which 23 1000 square meters belongs to Galeries Lafayette and will open at the end of 20 18 at the latest.
Some insiders have long called Daning Jiuguang and Lujiazui Lafayette "20 18 Shanghai's most anticipated department stores".
There is a large flow of people in that area, not far from the core area of Lujiazui. After Alipay people come to work, the consumption power can be imagined.
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Galeries Lafayette in Paris, both inside and outside the store and the tax refund office are China é n. I don't know if it is inspired by this scene, but Galeries Lafayette is also very enthusiastic about the China market.
You know, of the 65 Galeries Lafayette stores in the world, only five have opened outside France, and they have already opened stores in China twice.
1997, Beijing Wangfujing Lafayette opened, and it lost money in the first year, so it closed. In 20 13, Beijing Xidan Galeries Lafayette opened, with a loss of 20 million in the first year, but it has never given up until today.
Xi 'an has only one store in China, Beijing Xidan, which is opened by Galeries Lafayette and Hong Kong I.T. at a ratio of 50:50. Like Galeries Lafayette, I.T. is a junior who buys a store, is close to the people, has a short history and is greatly influenced by Japan and South Korea.
The most famous I.T. is not the boss, Shen Jiawei, but the proprietress, Chingmy Yau, a Hong Kong nǐ star. It was not until this year that I was elected as the "Tiger Puss Goddess Champion".
The contract between Galeries Lafayette and I.T. starts from 20 1 1 and lasts for 30 years. I'm afraid it's impossible for Galeries Lafayette to open another store in the mainland during the contract period. However, I.T. has had the hottest year in the mainland, and Galeries Lafayette can't rely entirely on them.
The details of the cooperation between the two parties are confidential. It can only be seen in the financial report that I.T. pays a "commission" to Lafayette while charging a "service fee" to Lafayette.
Galeries Lafayette spent four years in China, mainly losing money. Although it has made some slow progress, it cannot be compared with other local department stores in the same block.
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Why do China people generally go to Galeries Lafayette to sweep the goods when they make a pilgrimage to Paris, but they are indifferent to Galeries Lafayette?
First of all, Galeries Lafayette in Paris can get a tax refund. We have compared the same Burberry scarf, which is about 0/5% cheaper than that in China.
In Beijing Galeries Lafayette, there is no such thing as "cheap".
"Expensive" is also because Galeries Lafayette has many big brands, which raises the price of the whole store. Gucci, Balenciaga, Saint Laurent Paris, Valentino and so on are all here.
These brands have direct stores in China, and the prices are similar. The locations of the stores are better than those of Galeries Lafayette, and the products are more abundant. Brand fans may be more willing to go.
Besides, Galeries Lafayette and Lane Crawford are both at the forefront of the trend. Give up fashion or give me death. They love fashion too much. Ordinary people often feel that they are ahead of the times, grandiose and unrealistic.
Take AlexanderMcQueen as an example, how beautiful it is, how hard it is to wear. Many clothes of this brand specially designed for "dead thin" are only size 0, and only the rich and rich who lose weight with their lives can achieve the comprehensive strength required by this brand.
These factors determine that Galeries Lafayette and Lane Crawford are not serving mass consumers, but their customers are a small number of hipsters, and they know each other.
I heard that business in Chengdu IFS Lane Crawford is very good. Therefore, it is like a duck to water to open a trendy shop in a place with a high density of trendy people.
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Traditional department stores in China are actually landlords, renting diàn stores to brands and collecting rent. Shoppers like Galeries Lafayette and Lane Crawford have to pay for their own goods and resell them to customers.
The biggest charm of the buyer's shop comes from the talent of M M I. They collect all kinds of brands from all over the world and then try to combine them to form the character of the buyer's shop. Many small brands with individuality can't afford to open stores in China, but they can sell a few of their products to buyers.
So the buyer's shop brings together a large number of brands that traditional department stores can't match, which are bizarre and satisfy customers' curiosity and personality. Many products are out of print and will never hit their shirts.
One of my male readers is a big fan of Galeries Lafayette. She said that she likes the niche brands of Beijing Lafayette very much, and she will buy them especially when there are discounts.
In cities like Beijing and Shanghai, there will be more and more people who like to buy stores, and they are no longer satisfied with the sameness. The reason why Galeries Lafayette and Lane Crawford are not successful at present may be that localization is not good enough-inappropriate pricing? The style is too advanced? The shop is not prosperous enough?
In other words, these buyers don't want to localize, thinking that it will damage their original charm, and their consumers in China are mature.
So, it depends on whether you are in a hurry to make more money.
When Beijing Galeries Lafayette Department Store 20 13 opened, the senior management revealed that it is expected to open 16 branches in Chinese mainland in the next five years. Four years now, Galeries Lafayette has only one store in China.
In recent years, influenced by the terrorist attacks in Europe, France's tourism retail industry has been hit, and Galeries Lafayette has strengthened its service to China customers in France. Not long ago, it was revealed that it would open five stores in China and the Middle East.
If Galeries Lafayette and Lane Crawford don't want to change styles, it's always good to spend more money to find a good store. They may get extremely favorable terms from real estate developers in China, especially in second-and third-tier cities.
The store in Lujiazui, we think it is still good. However, Xiao Changming, chief consultant of Dobbin Business Consulting, who has worked in the commercial real estate industry for decades, believes that although there is a large flow of people in the vicinity of Yaohan, the competition is fierce. Because it is not far from Lujiazui, if Galeries Lafayette locates first-line luxury goods, it is difficult to become an opponent of ifc International Financial Center. He thinks that Shanghai Galeries Lafayette will avoid ifc and differentiate competition.
Chingmy Yau's husband Shen Jiawei's information exposure is the president of a listed company.
Who is Chingmy Yau's husband?
It is reported that Chingmy Yau's husband is Shen Jiawei, chairman of I.T Fashion Group.
Introduction of Shen Jiawei's rén data
Shen Jiawei: President of I.T. Company. 1968 was born in Hong Kong. Graduated from Mingcai Lu No.5 Middle School. 1988 started Greenpeace, selling parallel imports of DrMartens and Levi's to earn the first bucket of gold; 1997 Greenpeace changed its name to i.t; On 1999, he married Chingmy Yau and had three daughters after marriage. I.t went public in 2005, with a net worth of over HK$ 654.38 billion.
Shen Jiawei, a man with only junior high school education, worked in a bank after graduating from high school, started his business at the age of 20, and made his first fortune by selling parallel clothing. Because of his flexible business mind and good grasp of expanding business opportunities, he finally established his own fashion kingdom after more than ten years of struggle before infiltration. He is a newly rich man in Hong Kong, the founder of I T Fashion Group, who rose in the 1980s and has a net worth of over one billion. If the story of starting from scratch is not enough to attract people's attention to Shen Jiawei, then the retail tycoon's marriage with Chingmy Yau is enough to make him a household name. Because Cong Qing married not only a female star, but also the wish of all men in Hong Kong.
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