Traditional Culture Encyclopedia - Hotel franchise - What factors does a "Jinjiang Star" hotel located in Wanda Business Circle face in the micro-marketing environment?
What factors does a "Jinjiang Star" hotel located in Wanda Business Circle face in the micro-marketing environment?
1, marketing products 2, target population 3, sales methods 4, profitability.
Micro-environmental factors include: internal environment of enterprises, suppliers, marketing intermediaries, customers, competitors and the public. Macro environmental factors include: political and legal environment, economic environment, population environment, social and cultural environment, natural environment and scientific and technological environment.
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