Traditional Culture Encyclopedia - Hotel franchise - What factors does a "Jinjiang Star" hotel located in Wanda Business Circle face in the micro-marketing environment?

What factors does a "Jinjiang Star" hotel located in Wanda Business Circle face in the micro-marketing environment?

1, marketing products 2, target population 3, sales methods 4, profitability.

Micro-environmental factors include: internal environment of enterprises, suppliers, marketing intermediaries, customers, competitors and the public. Macro environmental factors include: political and legal environment, economic environment, population environment, social and cultural environment, natural environment and scientific and technological environment.