Why should hotels establish the public relations awareness of all staff and the main way to cultivate the public relations awareness of hotel employees?

The main target of hotel public relations is the public, including internal public and external public. Therefore, internal relations and external relations constitute the main content of hotel public relations. Internal relationship refers to employee relationship and shareholder relationship, which is the basis for the hotel to do all the work well; External relations include customer relations, community relations, media relations, government relations and peer relations. The handling of these relationships directly affects the development of the hotel, even the life and death of the hotel. Therefore, in modern hotel management, to establish a correct awareness of public relations, we must transform this awareness into the awareness of all members and run through the whole process of operation and management, give full play to the management function of public relations, establish a good image of the enterprise, and realize the management objectives of the enterprise.

Public relations is a management art, seeking unity internally and development externally. It can play a role in all aspects of management, especially now, the public relations of hotels pay more and more attention to the combination of external development and internal management, especially the internal management of hotels, which plays an important role in improving hotel visibility, establishing and developing hotel image, improving hotel management and problem-solving ability, maintaining people's hearts and improving hotel cohesion.