What does gop rate mean?

The GOP rate is the profit rate, and the GOP rate =GOP/ total hotel revenue × 100%.

Others include the total profit of guest room operation referred to as guest room GOP；; The total profit of catering business referred to as catering GOP is similar.

Total operating income of the hotel: it is the income generated by the daily activities of the hotel such as selling goods, providing labor services and transferring the right to use assets in each fiscal year. Including rooms, restaurants, entertainment, shopping malls, business centers, other income, etc.

Total operating expenses of the hotel: accounting for the expenses incurred in the process of selling goods and providing services and the daily expenses incurred by non-operating departments.

Connotation of GOP operating gross profit

The symmetry of net profit is also called the difference between the purchase and sale of goods. Because there is no deduction of commodity circulation fees and taxes, it is not net profit, so it is called gross profit. In China, the difference between the purchase and sale of industrial products refers to the difference between the ex-factory price and the wholesale price of the same product (the difference between the wholesale price and the retail price is called the wholesale and retail price difference? ), the difference between the purchase price of agricultural and sideline products and the wholesale or retail price of the same agricultural and sideline products.

If the gross profit is not enough to compensate the circulation expenses and taxes, the enterprise will lose money. The percentage of gross profit in commodity sales revenue or operating income is called gross profit margin. Gross profit margin is generally divided into comprehensive gross profit margin, classified gross profit margin and single commodity gross profit margin. The gross profit margin of commodity sales directly reflects the price difference level of all categories and some commodities operated by enterprises, and is the basis for accounting whether the operating results and price setting of enterprises are reasonable.

The above contents refer to Baidu Encyclopedia-Operating Gross Profit; Baidu encyclopedia -GOP