The Development Course of Guangzhou R&F Real Estate Co., Ltd.

1994 -200 1 year based in Guangzhou, determine the direction.

From 65438 to 0994, R&F Property was formally established, entered the real estate development field in an all-round way, and established the development direction of "urban transformation and building livable communities". By the end of 20001,R&F Real Estate had completed large-scale renovation projects of old factories in Guangzhou, including R&F new residence, R&F Plaza, R&F Peninsula, R&F West Garden, R&F Millennium Garden and R&F Shunyi Garden, with a total area of over 2.5 million square meters. A series of magnificent handwriting of "changing the old into the new" and the rise of livable communities in the city center have witnessed the great contribution of R&F to promoting the urbanization process in Guangzhou and laid a solid foundation for the subsequent development of enterprises.

March into Beijing in 2002 and set sail for expansion.

In 2002, he entered Beijing and took over the flagship project of Beijing R&F City, which covers an area of more than 4 1 0,000 square meters and has a total construction area of10.5 million square meters, and built it into a high-quality community integrating residence, business, leisure, fitness, entertainment and shopping in Beijing CBD business district. Since then, the national layout of R&F real estate has set sail.

In 2006, it expanded from south to north and laid out the whole country.

Extraordinary business philosophy and steady development pace have created conditions for R&F real estate to expand from south to north and lay out the whole country. By the end of 2007, R&F real estate has fully entered the core cities and regions of Guangzhou, Beijing, Shanghai, Tianjin, Xi, Taiyuan, Chengdu, Chongqing, Shenyang, Hainan, Huizhou, 1 1, and the completed development area has exceeded 128.

In 2005 -2006, it went public in Hong Kong, creating an extraordinary.

In 2005, R&F Real Estate was officially listed on the main board of the Hong Kong Stock Exchange (listing number: 2777), which broke many records in one fell swoop: the turnover on the first trading day reached 66.5438+0.7 million shares, with a total turnover of about HK$ 68.63 million and a market value of over HK$ 20 billion, making it the private enterprise with the highest fundraising amount in Chinese mainland's H-share listing in Hong Kong; In May 2006, R&F Real Estate, which has been listed for less than one year, successfully ranked among the top 200 listed companies in Hong Kong, becoming the first mainland real estate development enterprise to be included in hang seng china enterprises index, Hang Seng Composite Index Series and Hang Seng Circulation Index Series. A series of groundbreaking works not only caused great repercussions in the private business community at that time, but also attracted the attention of many investors around the world; At the same time, with the development mode of "listing financing-scale expansion" led by R&F real estate, the real estate industry in China has officially entered a new era of capital winning, and real estate enterprises have successively embarked on the development road of scale operation and standardized governance.

Forward-looking, leading the cause in 2007.

Since 2004, R&F Real Estate has won the 16 project in Zhujiang New Town, and the business leader of Guangzhou CBD was born. With the emergence of super-class office buildings such as Guangzhou R&F Center, Beijing R&F Center, Guangzhou R&F Yinglong Plaza, Guangzhou R&F Yingtai Plaza and Guangzhou R&F Xin Ying Building, as well as the official operation of large-scale commercial complexes such as Beijing R&F Plaza, Chengdu Tianhui Mall and Chongqing Fulimei Living in the World, R&F Real Estate focuses on developing high-grade office buildings and commercial projects in the CBD core areas of first-tier cities in South China, North China and Central China. This indicates that R&F Real Estate has stepped out of the road of operation mode different from other real estate development enterprises and become the leader of domestic commercial real estate. At the same time, R&F Real Estate also cooperates with Hyatt Group, Marriott Group and Intercontinental Group, the top international hotel management companies, to build the flagship of star-rated hotels. The Ritz-Carlton Guangzhou, Grand Hyatt Guangzhou, Renaissance Beijing and Holiday Inn Express have been completed and put into operation. In the next five years, 20 five-star hotels owned by R&F Real Estate will be completed all over the country, and the commercial kingdom of R&F Real Estate will be more diverse and rich.

20 10 ERP started and the strategy was upgraded.

With the end of the era of extensive management of real estate and the intensification of market competition, R&F property has gradually turned to the road of collectivization and refinement, from demonstration, planning, land acquisition, development procedures, design, procurement, construction, sales and delivery to property management, scientific and standardized management has been implemented to save management costs.

From 20 1 1, R&F Property began to vigorously implement ERP (Enterprise Resource Planning) system nationwide, fully integrating the internal resources of real estate enterprises such as products, funds, employees and information with external resources such as customers, suppliers, partners and investors, and providing more detailed and scientific basis for enterprise development decisions with systematic management ideas.