List several successful cases of applying the free price strategy.

List several successful cases of applying the free price strategy:

First, Gillette, many male friends should be familiar with their product, Gillette razor.

1, Geely didn't sell 100 blades in the first year, and many great products were bleak at first. The violent outbreak stems from his free strategy. He divided the razor into a tool holder and a blade, and he gave the tool holder as a free gift to the then US Army Bank and other departments. They are equivalent to 1 batch of angel customers of the enterprise. After you get the tool rest, Gillette's blade must be used

2. Because foreigners have a lot of beards and blades need to be changed frequently, Geely's blades have become consumables, and people have been buying chicken-ribbed blades, which has opened a fierce market since then. In a year, he has sold more than 6.5438+million blades. Later, they hit the market at a price below the cost price until it became a giant of tens of billions of dollars.

Second, the hotel adopts a "free" strategy and collects 800,000 yuan a week!

1. Every hotel can't be full of rooms, so take out those vacant rooms for activities. It is understood that the vacancy rate of each hotel is 40%. If you take 40% of the vacant rooms (depending on your own situation), cooperate with neighboring companies and governments, and the customer pays a deposit of 654.38 million yuan, you can get a room card of 30,000 yuan.

2. After the company or government gets the room card, it can be given to their customers or used by local staff on business trips;

3. The denomination of a room card is 300 yuan, and the customer takes the room card to the hotel to check in. Customers stay for one night 198 yuan, and only need to pay 98 yuan after the second night, and so on;

4. Room card deposit 1 1,000 yuan, which will be returned after one year;

5. For the deposit received within one year, the hotel can choose low-risk investment and get considerable income;

3. Free shoe polishing and selling shoe polish earn more than RMB 100 an hour.

1, focusing on white-collar workers and business people, and women are responsible for soliciting customers. As soon as the woman saw the target customer coming, she stopped the customer head on. As long as the customer stops for a while, the man's rag begins to wipe the customer. One wipe is a whole pair of shoes, which move quickly and shine. Of course, as long as it is a batch of four or five yuan, the effect of regular shoe polish is not much different. They call themselves sheep oil, ten yuan each.

2. In the process of shoeshine, the advantages and prices of the products are all stated. Guests rarely leave directly after cleaning their shoes. Ten dollars is not expensive, they usually buy it, because these people are face-saving people. Selling more than 20 yuan an hour, men are tired enough, but the profit is definitely more than 100.

Extended data:

Enlightenment of free price strategy;

1, Gillette's tool rest and blades are called flow products and consumables. The high-priced flow products can be given to customers at low prices or even free of charge. Blades are consumables, and customers need to keep buying them before they can use them. Traffic is used to fight price wars. We see that most of the price wars of companies are not for traffic, and the cost of traffic products needs to be recovered through consumables. If this condition is not met, it really is.

2. The cleverness of Gillette is that the flow tool rest and the consumable blade must be put together before they can be used, so there is no need to worry that the enterprise will not make money. Therefore, we should fight the price war strategically and skillfully, and turn the price war into a way to make money, not a loss-making business.