The past life of Xuzhou Phoenix Bookstore

The predecessor of Phoenix Xuzhou Bookstore was Xuzhou Huaixi Xinhua Bookstore (pictured on the right). This is an old bookstore that enjoyed great success during the period when Xinhua Bookstore was the dominant bookstore.

The Xinhua Bookstore in Xuzhou City reached its peak around 2005. Within the second ring road in the city center alone, there are three comprehensive stores in Huaixi, Gemdale and Huaidong Social Science, as well as two professional bookstores for foreign languages ??and education. The Xinhua Bookstore sales department has penetrated into large supermarkets, with a total of 13 large and small stores. Coupled with the addition of Xuzhou Tongshan Xinhua Bookstore and Tongshan Xinhua Bookstore branch, Xinhua Bookstore has almost a monopoly on the wholesale and retail of books in Xuzhou, Pengcheng.

This heyday was also a period of market expansion and improvement for online booksellers such as Amazon, Dangdang, and Bertelsmann. The online sales model of low-cost genuine editions and door-to-door delivery quickly gained market recognition. Fierce overt and covert struggles also occur in physical stores. National chain Xinhua Hongguo, Huadong Dazhong Bookstore chain, Haitian Bookstore, and Zhejiang Xinhua Bookstore chain Boku Bookstore have successively settled in Xuzhou. Privately-operated Hope Bookstore, Pioneer Bookstore, and Baihua Bookstore also have their own merits. The fierce market competition gave birth to Phoenix and reshuffled Xuzhou bookstore sales.

In the past, Huaixi Xinhua Bookstore was the sales department of Xuzhou Wholesale Center of Jiangsu Province Xinhua Bookstore (No. 9, Huaihai West Road). In 1999, it became affiliated to Jiangsu Xinhua Group Co., Ltd., namely Jiangsu Xinhua Publishing Group. In 2001, Jiangsu Publishing Group was established, and Jiangsu Xinhua Publishing Group became its subsidiary group. As the reform process of the national cultural system continues to deepen, Jiangsu Publishing Group changed its name to Phoenix Publishing and Media Group in 2004. Phoenix Publishing and Media Group has gradually become a diversified publishing, media, investment and real estate giant in a few years, and has become one of the media and publishing groups with the most powerful assets in the country. It has ranked first in the national publishing and distribution industry since 2006.

As part of the national cultural industry reform, Xuzhou Xinhua Bookstore is both a test field and a pioneer. From a single book publisher relying on the channel of teaching aids to a comprehensive, cross-industry, diversified, and high-value industrial group, this is a key step in the marketization of the state-owned media publishing industry. Phoenix Xuzhou Book City, like Nanjing and Suzhou Phoenix International Book City, has been covered with the wings of "Phoenix". The bird of nirvana was reborn again in 2010, from a single book sales solo to hotel management and cultural lectures. Ming, this is a baptism and transformation in the face of difficulties.

On the day of the trial opening of Xuzhou Phoenix Bookstore, there was not a lot of advertising. New and old customers returned to their old places to see Phoenix’s new decorations. The phoenix is ??sonorous, and the sound is not temporary but has a lasting aftertaste. The bookstore sales staff still firmly believe in the old saying, "The fragrance of wine does not fear the depth of the alley."