Why do you open so many tobacco and liquor stores when there is no business? How come there seems to be no business?

Why do you open so many tobacco and liquor stores when there is no business? How come there seems to be no business?

My cousin runs a tobacco and liquor store, and the facade is particularly biased. I don't see many people at ordinary times, but my annual income is very considerable. The layman can't see the doorway inside, because he is close to my home and often shares the doorway with us.

Their family specializes in alcohol and tobacco business. The storefront is not big, only about 20 square meters, filled with all kinds of old wine and cigarettes. Except for holidays, less than 20 people move all day. How does my cousin make money? I was also curious, and it was through his sharing that I realized the lie. Please listen to my detailed introduction below.

Replenishment channel

This is very important. The same thing, the purchase channels are different, and the income is different. My cousin runs a shop in town. He won't go to the city to get the goods, nor will he go to a wholesale store nearby. There is a truck pulling goods at home, but he won't go there to get the goods.

Our hometown is Jiangxi. Every time he goes to Hunan to purchase goods, he will say hello to his peers before going. These colleagues are scattered in every corner, basically running grocery stores, selling cigarettes and alcohol by the way, and some small shops in remote rural areas, helping them bring goods to earn some fares, which will not have any impact on their business.

There are many stresses in choosing products.

It is not that the louder the brand, the more money you earn. He mainly relies on some old wines and some wines that are hard to find in the market to earn the difference. He set the price himself because he was not competitive in the market.

There is an advantage in choosing an unknown wine. Without reference, there is no unified price, and without comparison, the price is determined by yourself.

When he went to the winery to purchase goods, he saw that some wines had never been seen in the market, and the prices were very low, so he would buy them in large quantities. For example, wines with more than ten dollars could be sold for one or two hundred dollars a bottle, and wines with more than 100 dollars could be sold for 500 dollars, which made considerable profits.

But for some consumers, some people just drink fresh wine, and the brands they often see are not interested, so they like to drink these old wines, so my cousin found the corresponding consumer groups when selling these wines.

Multi-channel implementation

1, scarce resources

Things are scarce, and the scarcer things in the market, the better they sell. My cousin caught this consumer psychology. Besides selling wine and cigarettes, it is also an important cash channel. People who go to his shop to buy cigarettes rarely buy loose cigarettes, and at least they sell them.

On holidays, guests go to his shop to buy three or five pieces at a time, and often give emergency help to others. If other stores are out of stock, they will transfer the goods from him and give them at the wholesale price. Although the unit price earned less, it expanded a lot of contacts.

2. Collect funds from the shelves

I haven't heard my cousin share it. I never knew that I could charge rent for buying wine. For example, if a store buys many brands of wine, it should be put in the store. For publicity, the brand will give them a certain commission every month. Even if they don't sell it, they will help them to promote it, so this money is the advertising commission given by the brand to these businesses. The price of each brand is different.

If it is in some small places, the rent is relatively cheap, and some people are still their own facades, then the commission earned can be used to offset the rent. Every sum of money sold is pure profit, and the benefits are maximized.

3. Peak liquidation period

The best time of the year is in the month before the year, which can be said to be worth a year's income. For a small shop, it costs thousands or tens of thousands if it doesn't open the door for a day.

Because years ago was the main force of retail consumption, China people could not leave their relatives without alcohol and tobacco. If you want to visit more relatives, you have to prepare a lot of alcohol and tobacco. At this time, many individual travelers will go to my cousin's house to stock up, and most people will gather this month, so business will naturally be good.

4. With other products

Apart from alcohol and tobacco, what is the most popular thing in Chinese New Year? Firecrackers symbolize the prosperity of the coming year, especially in rural areas. Firecrackers are very popular, and every household has to buy them. When customers buy cigarettes and alcohol, they will bring some firecrackers back, which invisibly drives the income of a product.

In addition to the above factors, marketing means and business ability are also crucial.

On the surface, my cousin is not a very talkative person, but he is a good man and has his own marketing methods. For example, when the leaders of the work unit buy cigarettes and wine, they will first make good relations with them, and will give the biggest discount when they consume personally, usually half-selling and half-delivering. When the company purchases collectively, the price will be slightly higher, but when it is related to a certain extent, it will not pay for itself.

For other individual travelers, the price is the most favorable, and the low price of the same product will definitely attract consumers' attention. The reason why he can give others the lowest price is because he has found the most suitable purchase channel.

Conclusion: So, some smoking hotels outside look dull, but they are all superficial illusions. No matter what business you do, you can only see the doorway inside if you really enter the business.

Interlaced like a mountain, since it can continue to operate, it must have its advantages and management methods. Some things can't just look at the surface. Most of the hotels that open cigarettes are old customers. The longer you stay, the more customers you will accumulate, and the more repeat customers you will have, and the business will naturally flourish.