Traditional Culture Encyclopedia - Hotel franchise - Doubletree by Hilton Beijing
Doubletree by Hilton Beijing
1. Brand positioning: Doubletree by Hilton is a high-end luxury brand owned by Hilton, which mainly provides high-quality services and facilities for high-end business and leisure travelers. Hilton Hotel is a mid-range brand owned by Hilton. It is mainly for business and leisure travelers, providing comfortable accommodation and basic service facilities.
2. Service quality: Doubletree by Hilton Hotel has higher service quality, higher staff quality and more personalized service, such as private butler service. However, the service quality of Hilton Hotel is relatively low, the staff quality is also relatively low, and the services provided are relatively standardized.
Generally speaking, there are significant differences between Doubletree by Hilton and Hilton in brand positioning and service quality. Doubletree by Hilton pays more attention to high-end luxury and service quality, while Hilton pays more attention to providing basic services and comfortable accommodation environment.
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