What are the differences between online promotion and offline promotion? What are the promotion methods?

The difference between online promotion and offline promotion is self-evident. Online promotion relies on search engines, city information publishing platforms (such as 58), WeChat promotion platforms, etc., while offline promotion relies on flyers, Promotional activities are incompatible with business.

Here, the most essential difference is the comparison between everyone’s recognition of offline company identity and the recognition of search engines, local information platforms and WeChat. At present, it is obviously more and more difficult to rely on offline promotion, especially with the increasingly stringent review of users by city information publishing platforms, search engines and WeChat’s newly withdrawn mini programs, which makes the credibility of platform supervision. It is even more convincing that online payment, including online promotion, has increasingly higher requirements for merchants and is more authoritative than the previous communication between people today.

Having said so much, what are the advantages of online marketing? I would like to say the following four points

1. Soft article push, ensuring originality can increase the exposure of your official account and promote forwarding volume. At the same time, adding corresponding columns to the website can also increase search engine crawling. efficiency.

2. For WeChat mini programs, you can consult us for related technologies. You can find you through keywords using the WeChat search function. At the same time, the display function of 5 kilometers nearby is also a guarantee of high exposure.

3. The impact on micro-business is also great. Micro-business is based on individuals. Compared with the newly launched mini programs of WeChat and Alipay, it is also more convincing to Internet users. The reason is still that WeChat and Alipay The mini program is responsible for the request and review of merchants, including review of accounts, individual and company qualifications, and review of offline sales scenarios. With the review of these two giants as a guarantee, the credibility is more prominent, and the current functional development direction of mini programs is also based on e-commerce, service reservations, hotel reservations, food ordering platforms, etc.

The above is my personal opinion. I hope it will be helpful to you. Xichuang Xincheng Technology is also willing to be your assistant and mentor. Finally, I wish you a successful career and a prosperous business.