Taking a hotel as an example, this paper expounds how to introduce CIS strategy into tourist hotels.

In order to quickly expand the popularity in the market stage and create a good hotel image, the best solution for the hotel is to adopt CIS strategy. The full name of CIS in Chinese means: enterprise identification system; It is a management strategy or image strategy specially used for enterprise identification system. Its purpose is to transform the business philosophy and behavior of enterprises into public image and public attitude through specific media, establish a good corporate image in the public mind, and obtain good recognition and support.

Take the Emgrand Hotel as an example: Emgrand, once one of the best honors in the same industry in China, has now spread its popularity to Hongkong, Macau, Taiwan Province and other places. She stresses boldness, advance, trend and style in her business philosophy, and puts forward a 16-character policy with great reference: winning by innovation, building momentum by potential, making full use of it and adapting to changes; Its behavior pattern has always been ahead of the industry and has become the object of peer imitation.

Emgrand used a series of CIS strategic plans to build momentum and image before opening. First of all, it adopts high image standards that some industries can't reach when recruiting personnel. For example, in Emgrand's view of security, the first step for guests to spend here is security, and then welcome guests. In addition to doing their own security work, security guards should also use them for image publicity. So when recruiting security guards, they set a very strict requirement: the height must be above 1.8 meters, veteran and burly, and these three items are uncertain.

In order to show the image of a dynamic man, the club stipulates that all male employees should shave their heads and name them: Emgrand Head. This is more personalized than general enterprises in the application of VI visual recognition.

Everyone in the company must know the song of "Emperor Man" and sing collectively in the square at work. The well-edited Teijin magazine is not only the spiritual food for employees, but also the development of the company in time for customers to read or local newspapers and periodicals, so as to take this opportunity to enhance the company's image.

Before the opening of the hotel industry, employees' accommodation, work and study time were unified, which was the most convenient for market promotion. During the training period, Emgrand transported more than 200 employees by bus to the surrounding towns for training activities, and got off at the training ground and walked about 200 meters. These more than 200 employees wore Emgrand T-shirts and held Emgrand flags in a long line. When they walked together, they shouted: "Let's forge ahead in unity and revitalize our Emgrand" or sang the song "Emgrand Man" loudly, which attracted everyone to stop and watch. In a few days, the city was full of wind and rain, and the people were born.

In addition to these publicity activities, Emgrand also uses some special ceremonies to shape the company image, such as raising and lowering the national flag once a week. This process is very formal and requires the participation of all employees. The master of ceremonies will make a speech, and then play music and sing corporate songs together. The whole process is no less than the flag-raising ceremony of the regular army.