Employment direction for hotel management and digital operations majors

The employment directions for hotel management and digital operations majors are as follows:

1. Hotel manager: Responsible for the overall operation of the hotel, managing the daily operations of the hotel, recruiting customers, and maintaining customer relationships. Ensure hotel quality and service levels.

2. Marketing Manager: Responsible for creating and implementing the hotel’s marketing strategy, promoting hotel brand exposure, and improving hotel marketing performance.

3. Room Manager: Responsible for managing hotel rooms, maintaining their hygiene and comfort, and improving the quality of room service.

4. Restaurant Manager: Responsible for the daily operations of the hotel restaurant, maintaining restaurant order, and improving restaurant service quality.

5. Technical Administrator: Responsible for the operation of the hotel's computer system and using technology to support the hotel's operations and services.

6. Digital Marketing Manager: Responsible for formulating and executing the hotel’s digital marketing strategy, increasing customer stickiness and improving hotel sales performance.

7. E-commerce manager: Responsible for hotel e-commerce management, publicity and promotion of the hotel, and expanding the hotel's influence.

Cultivation objectives

This major cultivates students who can practice the core values ??of socialism, develop morally, intellectually, physically, artistically and laboriously, have a certain level of science and culture, and have good humanistic qualities, scientific qualities, Professional ethics and innovation consciousness, craftsman spirit of excellence, strong employment and entrepreneurship capabilities and sustainable development capabilities, mastering the professional knowledge and technical skills, and possessing digital thinking and technology application capabilities.

For service, marketing, operation and management position groups in the accommodation and catering industries, they can engage in services, digital marketing, operations and management of hotels, catering and other new accommodation formats such as B&Bs and cruise ships, as well as high-end hospitality industries. Highly qualified technical and technical personnel for management work.