3 model travel agency work plan

The definition given by the World Tourism Organization, a travel agency, is that "retail institutions provide the public with information about possible travel, accommodation and related services, including service fees and conditions. This article is a sample travel agency plan I compiled for you, for reference only.

Model travel agency plan 1:

introduce

Tourism (group purchase) agent is a low capital investment, a wide consumer group, fast recovery cost, and not very demanding facade (no conditions or even direct dormitory work in the store). In general, travel agencies do not need much working capital for operation and management except for the store rent, labor and daily expenses for about 3 months, so travel agencies have great potential. The slogan of our hotel is to start here.

Market research and prospect analysis

At present, there are 56 1 travel agencies in the province, of which about 156 travel agencies in Wuhan are basically saturated. The efficiency of many travel agencies is declining. In the face of fierce competition, many travel agencies just blindly fight price wars, so that people who reach a basic well-off level are called "petty bourgeoisie sentiment" on holidays. The latest news shows that the number of people traveling during the Golden Week this year exceeded 700 million. Faced with such a market and such a consumer group, we are fully confident to test the water.

profit model

The people we are targeting are mainly college students in our school, as well as other schools or other people around us. Through the cooperation with the school travel agency and photography agency, we will make a notice in the school and organize arrangements according to the wishes of consumers. Finally, through the network platform to buy scenic spots tickets, arrange shuttle bus transportation, so that customers can travel without worry. We get a considerable intermediate profit from it.

Selected location

Because our travel agency is small and crowd-oriented, setting the travel agency in the dormitory can basically meet the office needs. In this way, most of the funds can be invested in capital marketing, and other funds can be invested in daily management and expenses.

Basic office equipment

Wholesale a certain number of colored cardboard, a box of black colored pens and a box of multi-color colored pens from the Internet, as well as other office equipment, such as computers, pens and paper.

Customer Service Manager

In the increasingly competitive shopping malls, in addition to the service industry's efforts to improve the service itself, customer service is an important factor to retain all households. There are four handsome guys and beautiful women in our team. They have good communication skills, such as good oral and written expression, sincerity, credibility, helpfulness and hard work, which can bring us a good customer effect.

Public relations management:

Public relations object

1. Coordinate and develop cooperation with school travel agencies and photography clubs.

There are many travel agencies in Wuhan, but only a few are aimed at students at school, and the prices are relatively high. So according to our profit model, we have enough room to do better.

3. Support the work of the school management department, do not violate discipline, and strive for various preferential policies.

4. Strengthen the understanding and contact of traffic, scenic spots and scenic consumption places.

Second, public relations means.

1. information publicity: the mass media (school bulletin boards and our self-made off-campus bulletin boards) establish a corporate image.

2. Collect information: public opinion supervision, public opinion survey, and conduct public opinion survey in my travel agency.

3. Contact feelings: by giving souvenirs and other means, strengthen contact with customers, strive for repeat customers and win potential customers.

People's goodwill.

4. Optimize services: mobile phone, QQ, MSN, Weibo Fetion WeChat, etc. It is convenient for tourists to know about our travel agency.

Marketing strategy:

1 pay attention to the overall design of tourism products and the supporting innovative design of tourism. Innovation is the soul of travel agency development.

Market pricing should fully consider factors such as cost, market, marketing objectives, policies and product quality, and adopt satisfactory pricing methods in pricing strategy, which can not only ensure a certain initial profit, but also be accepted by tourists. In addition, in the psychological pricing strategy, we can adopt the auspicious digital pricing strategy, and adopt the strategy according to people's superstition and taboo about numbers.

3 promotion. Through various ways of publicity, attraction and persuasion, the information about travel agencies and their products will be transmitted to the target consumers, so that they can understand and trust our products and services, guide them to buy, and achieve the purpose of expanding sales. 4 differentiated marketing. Couple self-help tour, class tour, roommate tour, family tour and other services you enjoy at different preferential prices; Record all the information of customers who come to our store, and draw five lucky customers and one ticket for scenic spots in the province on large holidays; Send two free tickets to teachers at school every month to drive them to invite friends; Customers will get points according to the points system.

Model essay on travel agency plan 2:

First, the company profile.

Chongqing bayufeng international travel agency

General Manager: Chen Xiaoyong.

Chief Financial Officer: Liao Yalan

Marketing Manager: Chen Dahong

Manager of Public Relations Department: Hong Hong

Manager of Human Resources Department: Li Qiqi.

Industry: Travel Agency

Main products and services: With the theme slogan "Green leaves never forget kindness", we will carry out a series of themed tourism activities such as "seeking roots-visiting relatives-red holy land-folk customs-looking forward to new Chongqing". And undertake international and domestic tourism projects, acting as an agent for air tickets, boat tickets, train tickets, passport agents, booking shipping spaces and catering services.

Competitive advantage: 1 Local advantage two. Differentiated marketing strategy

Date of establishment: 20 _ _ _ _ _ _ _

Venue: Beijing North Road 15, Urumqi

Contact telephone number:

Company tenet: all for tourists, all for tourists, all for tourists.

Company goal: strive to receive 5000 tourists in the first year and promote exchanges and development between the two places.

Two. Competition and marketing

We made a very detailed and in-depth market survey. At present, there are about 150 travel agencies in Urumqi tourism market, which is basically saturated. The efficiency of many travel agencies is declining. In the face of fierce competition, many travel agencies just blindly fight price wars. As a new travel agency entering the market, we should be unique in marketing strategy, concept and strategy in order to beat our competitors.

Compare the advantages and disadvantages of new and old travel agencies;

The advantage of those established travel agencies is to enter the market first and be familiar with all aspects and departments related to travel agency business. Most of them adopt indifference marketing strategy, which has the advantage of saving costs. Because undifferentiated advertising can save promotion costs. There is no market segmentation, which also reduces the cost of many market research, product research and development, and the formulation of various marketing strategies and tactical plans. However, we should also see that the needs and preferences of tourists are extremely complicated, and it is rare for a product to be generally welcomed by the market. Even if we can win a certain market temporarily, competitors will imitate each other in this way, which will lead to fierce competition in some markets, but the demand in other market areas cannot be met.

Our advantage is that our headquarters is in Chongqing, and here is the Urumqi branch in Xinjiang. The tourism products we develop for Xinjiang market will have unparalleled advantages in price due to local advantages, so it is difficult for ordinary competitors to compete with us. In addition, according to the current situation of Urumqi tourism market, we adopted differentiated marketing strategies, which just met the dissatisfied tourists. The products we developed this time adopt the concept of theme marketing, and are a series of theme tourism projects such as "seeking roots-visiting relatives-red holy land-folk customs-looking forward to new Chongqing" with the theme slogan of "green leaves don't forget relatives". According to our survey, among the migrants in Xinjiang, Chongqing and Sichuan account for a large proportion. Many people have left their hometown for decades and have deep nostalgia for their hometown. After settling in Xinjiang, they all hope to have the opportunity to take their families back to their hometown. We firmly grasp this target group and think it has great market potential. According to the results of market research and analysis, we have also formulated the following marketing strategies:

1。 Pay attention to the overall design of tourism products and innovative design of products. Innovation is the soul of travel agency development.

2。 Market pricing should fully consider the factors such as cost, market, marketing objectives, policies and product quality, and adopt a satisfactory pricing method in pricing strategy, which not only ensures a certain initial profit, but also can be accepted by tourists. In addition, in the psychological pricing strategy, we can adopt the auspicious digital pricing strategy, and adopt the strategy according to people's superstition and taboo about numbers.

3。 Through various ways of publicity, attraction and persuasion, sales promotion will convey the information of travel agencies and their products to target consumers, make them understand and trust our products and services, guide them to buy, and achieve the purpose of expanding sales.

We can make some very beautiful travel brochures, or ask professionals to design comprehensive, thoughtful and specific web pages to facilitate tourists to know the latest news.

In a word, the competition among travel agencies is fierce. If you want to be in an invincible position in the competition, you must have products and services superior to your competitors. Due to the progress of science and technology, hardware-based competition plays little role in market competition and is easily imitated by competitors. Therefore, we believe that the competition among travel agencies is mainly soft competition based on services. Our agency will sincerely serve tourists in line with the purpose of all for tourists, all for tourists and all for tourists.

3. Chongqing Bayufeng International Travel Service Travel Plan byf-no-00 1

Schedule

Urban transportation, sightseeing and accommodation.

Day 1 Urumqi-Chongqing Aircraft North Hot Spring, Chongqing People's Auditorium Chongqing Hotel

The next day, Chongqing luxury tourist bus Cikou, Hongyan Village, Zhazidong White Mansion, Metropolitan Shopping Plaza, Nanbin Road Hot Pot, the famous Chongqing Hotel.

On the third day, Chongqing-Yongchuan-Dazu-Chongqing luxury tourism Dabacha Mountain Zhuhai, Chongqing Wildlife Park, Dazu Stone Carving, Chongqing Hotel.

Day 4 Chongqing-Fengjie luxury passenger ship Du Feng Ghost Town, Shi Baozhai, Zhangfei Temple and Baidicheng Fengjie Hotel.

On the fifth day, Fengjie-Wuhan Yangtze Three Gorges (Qutang Gorge, Xiling Gorge and Wuxia) luxury passenger ship hangs coffins, and goddess peak Lakeside Garden Building.

On the sixth day, Wuhan-Urumqi soft sleeper enjoys the scenic train along the way;

Four. Public relations department plan

I am located at the front end of the travel agency, which is the image endorsement of my travel agency. We insist on "one-stop service" and provide you with quality service at any time. Our 24-hour online service hotline is:

The institutional functions of our department mainly include: drawing up the public relations plan of travel agencies, guiding our work, coordinating the relationship between various departments and travel agencies and related external organizations, reporting to the general manager regularly, and providing various information consultation.

Our plan is divided into six parts:

(1) Quality requirements of public relations personnel:

Professional ethics: sincerity, trustworthiness, helpfulness, selflessness and diligence.

Public awareness: it has emotional awareness, innovative awareness, good image and public image.

Psychological quality: optimistic, confident, strong, open and compatible.

Communication skills: Good combination of oral, written and physical skills.

Attitude: Insist on creating a happy and harmonious job, and keep calm in times of crisis.

2 Personalization of public relations theme: training the golden key figure of my travel agency

The image of travel agencies is mainly reflected in the hearts of customers. Good contact with service personnel can bring a good reputation to travel agencies. Now every enterprise has cultivated its own tight key tasks into corporate image representatives.

(2) the object of public relations:

1. Coordinated development with various media and local travel agencies, with the former strengthening publicity and the latter making progress.

There are many travel agencies in Xinjiang, but few of them are mainly engaged in "new-heavy" tours, so we have enough space to do better on this route.

3. Support the work of government departments, pay taxes normally, do not violate discipline and law, and strive for various preferential policies.

4. Coordinated development with hotels, transportation, scenic spots and scenic spots.

(3) Public relations refers to:

1. information publicity: mass media, establish corporate image, establish good relations with journalists, and publicize information beneficial to our travel agency.

2. Collecting information: public opinion supervision, public opinion survey, in the public opinion survey conducted by my travel agency. 72% people are willing to visit Chongqing, which proves that our R&D route is feasible.

3. Contact feelings: by giving souvenirs and other means, strengthen contact with customers, strive for repeat customers, and win the goodwill of potential guests.

4. Optimize services: online ticket purchase and consultation; Telephone consultation; All kinds of leaflets are convenient for tourists to know about our travel agency.

5. Serving the society: participating in public activities, funding social welfare, and improving social visibility.

(4). Collect information from all directions:

1. Our image: popularity, popularity and support rate.

2. Product information: mainly engaged in "new-heavy" and "seeking roots to visit relatives-red holy land-folk customs-looking forward to new Chongqing"

3. Public information:

Public age:18-25 23%; 26-40 40

%; 4 1-60 22%; Over 60 15%

Education: below high school. 13

%; College, 30%; Bachelor degree or above, 40%

Gender: male, 42%; Female, 58%

4. Public demand: group tour, individual tour, family tour, all-inclusive price, package price; Different needs for food, shelter, transportation and customs.

(5) Internal information;

1. The ways to obtain information internally to guide the normal operation of our agency are: network; Statements, business statistics, financial analysis; Work report; Internal writing instructions; Work notes; Internal publications; Communication tools.

2. Guide to the development of foreign travel agencies: public publications and statistics; Tourism fairs and expositions; Tourism information feedback; Inter-industry communication; questionnaire survey

3. Adhere to the principles of effective, applicable, timely, true, appropriate, fresh and timely information.

(6) annual plan:

Our agency is affiliated to Urumqi Chongqing Branch and was established in 2004- 10- 1. Next year, my public relations department has the following plans:

1. Count the routes from existing travel agencies in Xinjiang to Chongqing.

2. Promote the characteristic route of our agency, (qualified to be a "new-heavy" journalist tour).

Five.

3. Statistics department personnel distribution, increase the total number of employees, and expand department construction.

(7) Department management:

1. Personnel management: There are three people (Hong Hong, Zhang Peng, Wang Gongan).

2. Fund management: rational utilization of 200,000 yuan.

3. Information management: collect competitor information and expand strength.

4. Contact with upstream enterprises: establish long-term friendly and cooperative relations with hotels, airlines, transportation departments, scenic spots and shopping departments.

An intransitive verb financial sector analysis plan:

1. Raising funds The total capital of this cooperative is 3 million yuan, which is realized by raising funds:

Tian Ke, the current general manager, contributed 800,000 yuan, and the other seven people each contributed 300,000 yuan. The organization is mainly divided into four departments: finance department, marketing department, public relations department and human resources department. As the travel agency has just been established, the capital requirements for each agency can only be preliminary.

Forecast. According to the forecast, the fund allocation of social organizations is as follows: the marketing department arranges 360,000 yuan for new product development, market research and development, publicity and planning scheme, the public relations department arranges 200,000 yuan for contact with upstream enterprises and land agencies, the human resources department arranges 6.5438+500,000 yuan, another 200,000 yuan is used for car purchase, then 20,000 yuan is used for one-year house lease, 300,000 yuan is used for various collections, and the remaining 770,000 yuan is kept in the finance department as reserve fund and salary, As for the budget, the initial goal is to achieve a net income of 6.5438+0.8 million yuan by the end of the year.

2. Capital utilization. This requires all departments to make rational use of planned funds and do their respective duties. Marketing department: new product development, market research, advertising and planning; Public relations department: contact upstream enterprises and land agencies; Human resources department: recruiting and training new employees; As far as the finance department is concerned, it is to allocate internal materials, equipment and sundries and pay wages and bonuses at the end of the month. Salary arrangement is: general manager 1800 yuan, department manager 1500 yuan and salesman 1200 yuan. The bonus is a cost-saving award and a sales champion award, both of which are 2000 yuan.

3. Dividends This is mainly because the Finance Department has to assist the Board of Directors in dealing with dividends. Our preliminary plan now is that by the end of the year, except for the general manager who gets a bonus of 10% of the total annual profit, the other seven people each get 5%, and the remaining profits are reserved for tax payment, equipment purchase fund and provident fund.

4. Trust and manage the monetary receipts and payments of travel agencies and other financial transactions: the income after each product sale is handed over to the financial department, and the expenses during the operation of the enterprise need to be invoiced to the financial department for reimbursement. For travel agencies, the team's income has two situations. One is: pay as you go; The second is: accounts receivable. For both of them, accounts receivable are the focus of management, that is, the cash return rate should be an important indicator. However, accounts receivable will not only occupy the company's funds, but also generate the risk of bad debts. This requires companies to formulate corresponding credit systems to avoid risks. At the same time, according to the characteristics of the travel agency industry, the suspense basis is strictly examined to prevent the salesman from operating behind the scenes. Of course, adopting certain credit strategies is also a necessary means for enterprises to participate in competition. At the same time, we must strictly abide by the principle of two lines of revenue and expenditure, and prohibit salesmen from directly extracting costs from income without going through the financial department.

5. The credit and collection finance department should formulate a credit policy to collect accounts receivable from travel agencies. Settlement with local institutions and upstream enterprises.

6. Insurance is very important for travel agencies. Insure the travel agency's property, personnel and tourists' personal property after group tour, so as to transfer the risks in the travel agency's business activities to the insurance company and ensure that the business activities can be carried out more boldly.

7. Team Accounting The agency adopts a single group accounting system in team accounting to carry out basic financial accounting for tourism teams. The so-called single group accounting is to conduct independent financial records and analysis with each group as the accounting object. The advantage of this treatment is that by reducing accounting units, the profit and loss responsibilities of each group are implemented on specific salesmen, and the specific situation of each group can be grasped.

8. Finally, in terms of saving money, we consider: reducing transportation costs and using business volume to negotiate with airlines; The ground connection fee can be reduced or exempted through bidding. The competition of modern enterprises mainly adopts low-cost strategy and simplification strategy. As an industry with low entry threshold and fierce competition, the cost control of travel agencies is particularly important. Now the company's cost control is only limited by the gross profit margin. In fact, standard costs can be introduced to strengthen control. For example, for regular routes, the business department and the financial department can work out the standard cost and standard quotation of the team in the off-peak season, that is, by comparing the actual cost and standard cost of the team, find out the differences and urge the business department to work hard on the standard indicators. In this way, finance can also judge the rationality of cost expenditure according to the standard. Of course, under the control of gross profit margin and standard cost, we should also formulate corresponding incentive mechanism at the same time. For example, you can set up a cost-saving award and a sales champion award to mobilize the enthusiasm of employees. Bonuses should be paid from management fees. For unconventional teams, the corresponding costs should also be calculated when formulating the route. In fact, this kind of personalized tourism will definitely occupy a considerable proportion in the future tourism market.

Model Travel Agency Plan Part III: Travel Agency Sales Plan

1, sales target:

(1) Total number of delegations: 10 delegations.

(2) All departments: more than 32,295 yuan.

(3) Every employee: 1800 yuan/person.

2. Basic policies:

(1) All staff in our business organization can be proficient in business, have a stable mentality, have a sense of crisis and competition, maintain the stability of the business organization and give full play to their functions.

(2) To promote minority elitism, we must devote ourselves to our work both mentally and physically, and make our work develop in the direction of high efficiency, high income and high distribution (high salary).

(3) In order to strengthen the agility and rapidity of functions, the organization will greatly delegate power, so that employees can deal with business and related issues decisively and quickly to achieve the above objectives.

(4) In order to achieve the purpose of responsibility and establish the responsibility system, the society will implement the policy of heavy rewards and heavy penalties.

(5) In order to complete the rules and regulations, the organization will strengthen the management of various businesses.

3. New marketing system

(1) Divide white-collar workers according to enterprise type, age and region, and adopt a new sales model system in each divided region.

(2) The new sales method refers to the area that everyone is responsible for, and at least once a week, and at least once every two weeks, so as to get the opportunity of supervision, reward sales, investigation, service and sales guidance, so as to promote sales.

(3) Define the position and treatment standard of the sales person in charge. In order to improve the sense of responsibility of sales staff, strengthen the attention of sales staff to our products and enhance their willingness to sell, the following key points should be strengthened:

(1) bonus incentive measures: every time the sales staff sells our products to 10000 yuan, they will give me a bonus to stimulate their sales awareness.

(2) Sales Competition: A sales competition was held among the sales staff, and the winner was named as the "new sales star" of our agency, and the year-end bonus was doubled.

(3) personnel consultation:

? During the visit, the sales staff can explain and introduce the route, so as to improve the sales skills and strengthen the understanding of the products.

? The person in charge of sales should personally stand in the front line of sales, demonstrate the main points of sales or teach sales skills, so that sales personnel can get direct guidance from them.

4. Actual advertising plan:

(1) Before the establishment of the new sales model system, we will temporarily focus on personnel visits and take advertising activities as future activities.

(2) For the advertising media, check it again to make sure that the advertising planning can achieve the purpose of creating the maximum effect with the minimum cost.

(3) If the above two goals can't be achieved, it is necessary to fully study the advertising technology.

5. Executive Summary and Key Points

(1) Pricing: 1888 yuan/person.

(2) Important sales methods:

Advertising marketing, network marketing, personnel direct sales, outdoor marketing, package marketing, relationship marketing, membership marketing, one-to-one marketing, telephone marketing.

(3) Target market: white-collar workers from all walks of life in Beijing.

(4) Marketing status:

Market situation: At present, the number of white-collar workers in Beijing is increasing, the competition among enterprises is further fierce, and the work pressure of white-collar workers is increasing. With the rise of business travel and paid holidays, many white-collar workers choose to have a rest.

Leisure travel to relieve work pressure. In the northern region, the historical and cultural brigade

Rich in tourism resources, relatively few in landscape leisure tourism resources, Guilin Mountain

Water is the best in the world, and it has become the first choice destination for many white-collar workers. (/publicize the market price/profit rate, etc. )

② Product status:

The March "Crazy" route launched by our agency shows the unique charm of the city of mountains and rivers and the capital of leisure, including rivers and lakes as elegant as royal gardens, Elephant Trunk Mountain with three flowers and wine fragrance, unique Kashgar landform, Baili Lijiang River Gallery, exotic West Street, visual feast-Liu Sanjie's impression and free venting field club. This route is a three-night and four-day leisure tour, and the price of the route is 65438+.

③ Competition status:

At present, there are many types of tourism products in the market, including red classic tour, historical and cultural tour, seaside holiday tour, landscape leisure holiday tour and so on. Our March "Crazy" route belongs to the landscape leisure holiday tour, and its main competitors are the seaside holiday tours launched by other travel agencies. However, Guilin, which combines mountains and rivers perfectly, has extremely unique tourism resources and diverse tourism experience modes, which has great advantages.

④ Distribution:

The main sales channels of our agents are direct marketing (personnel sales, telephone sales, mail sales, caravan sales) and indirect marketing (online ordering, intermediary sales, retailer sales).

⑤ Macro-environmental conditions:

The number of white-collar workers in China is increasing day by day, and the target market is growing.

Large, the state has launched a series of new policies to promote the development of tourism (paid holidays) to increase the rate of white-collar workers' travel.

6. Market analysis

SWOT problem analysis

S (advantage):

With the development of China's economy and society and the improvement of people's living standards, the tourism form of getting close to mountains and rivers and returning to nature has gradually become the hot spot of current tourism consumption. Landscape leisure tourism attracts more and more white-collar tourists with its close to nature and comprehensive functions of sightseeing, leisure vacation and health care. It is of great practical significance to make full use of the market advantages of Guilin's landscape tourism, expand the domestic tourism market share and meet people's growing demand for ecological leisure through effective marketing, so as to cope with the financial crisis, cultivate tourism consumption hotspots, expand domestic tourism consumption and promote the economic development of our city.

W (disadvantage):

Many travel agencies in Guilin offer similar scenic spots, prices and service products.

O (opportunity):

With the adjustment of paid holidays and holidays, the State Council's Opinions on Further Promoting Guangxi's Economic and Social Development put forward the idea of "building a national comprehensive tourism reform pilot zone in Guilin", which ushered in a new major historical opportunity for the transformation, upgrading and accelerated development of Guilin's tourism industry. T (threat):

Threats to the surrounding tourism market, such as Beihai coastal tourism and Lijiang characteristic tourism in Yunnan. To sum up:

Guilin will make full use of the existing development foundation of tourism industry, give full play to its advantages, avoid disadvantages and risks, seize the historical opportunity, and strive to create a unique charm of a city of mountains and rivers and a city of leisure in promoting the construction of a national comprehensive tourism reform pilot zone.

7. Market strategy

Target market: Beijing white-collar workers

Positioning: leisure vacation tour

Pricing: 1888 yuan/person

Distribution: online ordering, intermediary agency, retail and direct sales.

Sales team: all responsible persons in the sales department of this institution. Bonus incentive measures: every time the sales staff sells our products to 10000 yuan, they will give me a bonus to stimulate their sales awareness. )

Service: after-sales service (telephone feedback, setting up consultation points, questionnaire survey, email greeting, gift giving, anniversary celebration)

Advertising: advertising forms (display boards, newspapers, posters, media publicity, outdoor advertising, magazines, radio stations).

Promotion: Promotion methods (advertising promotion, direct promotion, public-private relationship promotion).

8. Action plan