Traditional Culture Encyclopedia - Hotel franchise - What companies can the hotel room department cooperate with, and where should we start with the business?
What companies can the hotel room department cooperate with, and where should we start with the business?
Enterprises that cooperate with hotels and guest room departments can be divided into the following two categories:
1. Optimize internal business categories. Optimize internal operations and improve efficiency and effectiveness by collaborating with other companies.
1. Sanitation and cleaning services. You can work with a professional cleaning company. Cooperation methods:
(1) Outsourcing. Subcontract all or part of the daily cleaning (professional equipment, exterior walls, glass, etc.) to a professional cleaning service company.
(2) Cooperation. You can establish cooperative relationships in some technical and business aspects and borrow the other party's professional resources to serve the department. Such as maintenance and use of professional equipment, recruitment of personnel, training of backbones, etc.
(3) Communication. Establish a platform for mutual learning, conduct regular learning exchanges, and improve the team's business capabilities and professional quality.
2. Cleaning of cotton fabrics. You can cooperate with a professional cleaning company to establish a long-term business relationship, which can ensure quality and reduce costs.
3. Training institutions. Establish long-term cooperative relationships to provide intellectual guarantee for department internal training. On the one hand, we can conduct special training, and on the other hand, we can provide management consultation to improve employee service levels.
4. Purchase of low-value consumables. You can establish cooperative relationships with some manufacturers with good quality, which can also ensure quality and reduce costs.
This type of cooperation requires internal cost accounting and specific work standards must be clarified before it can be carried out.
2. Increase customer revenue and brand category. By establishing cooperative relationships with relevant enterprises, we can increase the number of passengers and improve brand benefits.
1. Travel company. Cooperating with some five-star and four-star travel companies to provide accommodation for their business guests can drive room sales.
2. Training institutions. Cooperating with some well-known training institutions and qualification examination organizations, we can provide their trainers and candidates with preferential room booking activities and related examination and conference conveniences, while increasing room sales.
3. Colleges and universities. Establish cooperative relationships with universities and colleges majoring in hotel management and tourism management and other departments related to provide them with graduation internships and social practice activities. At the same time, solve the company's human resources problems and select key employees and reserve cadres for the department. It is also a publicity for popularity.
4. Units where business people gather such as civil aviation, banks, securities, golf, etc. Establish a cooperative relationship to provide their high-end customers with VIP cards for booking rooms to attract business guests to stay. You can carry out brand advertising with them, such as placing each other's brochures, promotional materials, and corporate newspapers in designated locations.
5. Cooperate with online group purchasing operators to conduct online publicity, and provide a variety of package combinations for long-term business travelers and Internet flash sales to attract some online customers.
6. Different industry promotion activities. Participate in gatherings, exhibitions, exhibitions, sports meets, annual meetings, etc. organized by some units, societies, and associations, organize them cooperatively, and jointly use each other's publicity media and channels to promote brands and services, and enhance brand awareness and reputation.
For this kind of cooperation, the key point is to grasp the core concept of "win-win". While seeking value for one's own department, one must also leave a certain value space for the partner, so that successful negotiations are possible.
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