Beer poster illustration-Where is Anchorage beer expensive?

What can I share with Snowflake Beer about the May 4th Youth Day advertising copy? On March 18 this year, Snow Beer's superX listing conference threw out two heavy news: Jackson Wang endorsed and named the second season of "Son of Tomorrow", and then the advertisements on subways, airports and elevators were fully rolled out. This beer, customized for young people and positioned as "born fearless", went off. On May 4th, Snow Beer released a set of positive energy posters about exploration, giving you the power of exploration with bloody words. Let's take a look at the contents of this group of posters:

What makes you desperate?

Always the most promising.

All the challenges of rapid heartbeat

This is a test of strength.

A seemingly insurmountable obstacle

It is often a stepping stone to success.

What can be explored?

Not an unknown world.

A road that no one has stepped on.

Is the only way.

All the destinations

It is a new starting point that is about to begin.

There is no way out.

It is an extraordinary road.

All the valleys

Just for the next peak to rise.

A mountain that can be conquered

It's not the highest mountain.

This group of posters with the theme of "young, born fearless" combines "festival elements+brand or product elements" in copywriting skills. For example, young people are usually given the label of going forward and daring to challenge, which is consistent with the brand of Snow Beer "Braving the World". The combination of hot-blooded copywriting and extreme challenging sports pictures is very consistent with the tonality of the product. Arouse customers' desire to buy.

Therefore, in the poster, you can try to use the template of "holiday elements+brand or product elements", and also pay attention to the close combination of words and pictures to increase emotional contact with customers.

Ye Xiaoyu copywriting, author of "New Media Copywriting and Communication", WeChat official account: Ye Xiaoyu Run Run (talkto520).

The reason why Anchorage beer is so expensive is that Anchorage beer is brewed by using only excellent natural raw materials, strict process control, natural fermentation and low temperature storage.

No artificial ingredients, additives or preservatives are used in the whole process. In the process of fermentation, hundreds of years of traditional beech fermentation technology was adopted, which made the beer particularly refreshing.

This is a magical beer, which smells like Ceylon and drinks IPA. This kind of beer tastes very much like love. The taste is slightly sour and bitter, and the fruit and sweetness can be slowly tasted later. Added double jump, making it a gospel for IPA lovers.

After introducing the taste, I will tell you another big feature, which is the appearance that I have to mention. This beer has a high face value, and its appearance is illustrated and illustrated. It is very eye-catching and can be eaten.

There are seven kinds of beer in Anchorage. Each type of illustration is different and has its own characteristics, but they all have one thing in common, that is, it is very popular now. Just entering the China market, it will definitely make your eyes shine. IPA lovers who want to feast their eyes on it must not miss it.

Anchorage is the largest city and the most important port in Alaska, but it is often forgotten due to geographical reasons. There are eight wineries in this city, and one of the eight wineries is rarely noticed by tourists because it is hidden.

Like this city, this winery is also called AnchorageBrewing.

Anchorage Brewing was founded by GabeFletcher on 20 10. His winery is as low-key as its founder. Gaby chose to focus on brewing and improve the quality of beer in a down-to-earth manner, instead of raising the popularity of the winery through social platforms.

Anchorage's beer style is New England IPA, named after its birth and development in New England, USA. Turbid liquor is also a typical feature, so many people call it "turbid IPA".

Compared with the classic IPA, the bitterness of New England IPA is more convergent, the tropical fruit flavor is more obvious, the bitterness is lower, the taste is smooth, the foam is moderate and the taste is refreshing.

The packaging of beer brand Anchorage is a major feature. The appearance is all hand-drawn illustrations, and even the opening will be designed according to the content and style of the illustrations. The painting style is so exaggerated and realistic that people can recognize this series of beer at a glance.

It is not an exaggeration to collect beer bottles as works of art. The overall design is very beautiful and has the characteristics of Anchorage.

The H5 copywriter of Tsingtao Beer just wants to get drunk at the moment. The Spring Festival has come and gone, and before you know it, everyone is working again!

This Spring Festival, the H5 copy of a bottle of Qingdao wine makes people warm their hearts and stomachs ~ ~ ~

Take the Spring Festival as an opportunity to convey the concept of "getting together" of brands.

Choose emotional ways to enhance communication with consumers.

In fact, it is a coherent trilogy, like a warm-hearted little soft article.

Interlocking, step by step

Step 1: Launch the "Buy Tsingtao Beer and Send Home Mileage" activity.

A group of visually created series of warm-hearted dynamic posters appeared in front of everyone.

Officially launched the charity event "Buy Tsingtao Beer to Send Home Mileage";

Open H5 and walk into this crowded street.

There are the laughter of people who get together, and there are also lonely wounds that can't get together.

When you fall asleep in the new year.

He is thinking about his relatives.

Cross the streets and alleys

Not closed for 23 hours

Except convenience stores.

And what he thinks of the people he loves.

When you're savoring your old taste.

He's the only one missing from someone else's family reunion.

H5 picture consists of two parts, using the contrast method in our copywriting class:

The first half is a gathering scene of a family drinking Tsingtao beer.

The next part is people who can't go home for various reasons.

The divided scene and the cold and warm mood also form a great contrast.

Coupled with touching background music, this H5 song is full of touching power.

Step 2: Participation Method

This temperature copy further improves the brand temperature.

All the scenes of H5 are connected.

It can also form a new year street view.

It conveys a warm fireworks atmosphere.

Step 3: Buy a tip.

In H5, every time you buy 1 case of Tsingtao beer, you donate 4 miles.

Every time you share it, donate 0.5 mile for love.

The activity is expected to donate 6.5438 million miles, which is subject to the actual donation mileage.

Buying beer is a "warm heart party" in JD.COM (transformed from JD.COM Tsingtao Beer flagship store).

At the same time, Tsingtao Brewery official WeChat official account also launched the "New Year greeting expression pack", adding a touch of joy to the New Year.

At the same time, with the channel advantage of the Internet,

Intensify publicity

In the end, the accumulated donation mileage of Tsingtao Brewery exceeded 1 10000, and the number of H5 views (as of February/4) reached nearly 800,000.

Different from other brands of Spring Festival copywriting

Tsingtao beer sees the pain points of people who can't go home.

In a warm and grateful marketing way

Buying tickets for people who can't go home is also a way to convey feelings.

The Spring Festival is a concept of "reunion" for those who can't go home.

The creativity of Tsingtao Brewery takes the theme of warm heart as the starting point.

Stand out from the topic of many brands going home during the Spring Festival.

Deeply excavated the story and connotation of wine and realized brand empowerment.

Let's see a different story about the Spring Festival.

Let you keep buying in buy buy ~ ~ ~

Have you ever thought of such a skill?

Why don't you write your own case from a different angle?