Traditional Culture Encyclopedia - Hotel franchise - Which one has stronger comprehensive strength, Wanda or Vanke?

Which one has stronger comprehensive strength, Wanda or Vanke?

The nature of Vanke and Wanda is different:

1. Wanda, comprehensive development of commercial real estate, high-end hotels, tourism culture, chain department stores, etc.;

2. Vanke, focusing on residential development.

In terms of economic strength and development scale:

1. Wanda, a leading company in the global commercial real estate industry. Wanda Group Hotel Management Company has opened and operated 46 five-star and super five-star hotels across the country. At the same time, Wanda owns the wholly-owned Wanda Realm five-star hotel, Wanda Vista super five-star hotel and the top Wanda Reign hotel brand. Wanda Cultural Industry Group is China's largest cultural enterprise. The economic strength is relatively strong.

2. Vanke, a leader in China’s real estate industry, has branches across the country. Its economic strength and scale cannot be underestimated in the real estate industry.

The lack of comparability between Vanke and Wanda:

Vanke and Wanda are both the leading real estate developers in China, and they seem to be often compared with each other (both have the surname Wan). If the questioner is willing, he can look up the operating performance data of these two companies (although Wanda has not yet completed the listing, these data can be found) and compare the corresponding figures and ratios.

But in fact, the comparability between the two is not as strong as people think - Vanke is a residential real estate company (known as the world's largest residential developer), and its customers are all for residence or investment purposes. Home buyers; while Wanda focuses on commercial and tourism real estate, its customers are mainly merchants and enterprises, and they tend to rent rather than sell.

It can be said that although they are all taking land to build houses, the properties are completely different. They make different products, sell them to different people, and have very different business strategies, so it is difficult to unify the standards for evaluation. Even the numbers aren't quite comparable.

For example, in 2012, Vanke ranked first in the country with sales of more than 140 billion; Wanda ranked fifth in the country with more than 90 billion, which is in the same order of magnitude as Vanke.