How should wine be displayed?

Through research, it is found that consumers' purchase behavior is mostly unplanned consumption-they decide to buy temporarily when they see the real goods. Vivid display can improve the display effect of goods and stimulate consumers' purchase intention. It can also be said that the display of cigarette products is the last chance to promote product sales, and only products that attract customers' attention will be sold! Most consumers go to the store to buy at random. According to statistics, each consumer stays in the cigarette display cabinet of a store for 15 seconds on average, and 75% people make a decision within 5 seconds. If you can't see the brand you want to buy, 40% people will buy other brands. All these show that the vividness of terminal display plays an important role in influencing consumers' purchasing behavior and decision-making. The vivid display of products is easy to be recognized by consumers, attracting their attention and stimulating their willingness to buy, thus achieving the marketing purpose of "cultivating brands and guiding consumption".

Basic Terminal Action-"Display 4352 1 Type"

The main products parallel to the line of sight look up as image products and look down as accessory products. If the best display is 4352 1, that is, the five-story display surface, then the order of the main products is of course 4352 1, and so on, and from bottom to top, it is 12345. If it is in Shang Chao, the position of 3 is the best. From this perspective, the first place in the fourth row is determined by the focus of the consumer's perspective. It is best to arrange vertically and neatly, with high visual impact, because under normal circumstances, the whole best display layer will not be given to a brand, but will be arranged vertically and displayed as a color block. The most important thing is that customers can see it, don't look up or down, and dare to show the defects.

Terminal display-Shang Chao's stacked display.

Display is not just what the terminal does. From the source, packaging design should consider the effect of terminal display, which is commonly called shelf thinking, and it must be considered in the research and development stage of design products. The products are on display, and the terminal will accept how our own products are made. Only after entering the store can it be displayed according to the actual situation! The visual effect of the pile head is more eye-catching than any form of display. At the same time, stacked display is also criticized by people. The superposition cost is too high, and the cost performance is average, but it works well in characteristic tobacco hotels. No matter how you show it, consumers are not interested in your products, and consumers can't see the affordable information of buying your products, and the effect will not be good. It is best to cooperate with theme promotion activities or key festivals, otherwise the cost is too high.

Summary: If the terminal doesn't answer the phone, it's useless to put a flower.

What does the display of the terminal attract customers? Your monitor? Brand? Price? Promotional activities. . . Do not develop special-shaped bottles unless the problems on display can be solved. If the terminal doesn't answer, it's useless to put a flower. How to place the junction box and how to get approval is a business customer's situation.

Terminal display first distinguishes terminals.

Circulation (cigarette hotel, general circulation), catering (A-class restaurants and B\C-class restaurants and food stalls) and Shang Chao system. (Specialty stores, self-operated stores, night shows, etc.). Not involved for the time being). There are several principles that are consistent. Find someone to get used to the perspective (from top to bottom, from left to right, some shops should pay attention to which one is the most attractive when they enter the door), and other principles have just been mentioned by several people. In circulation stores, especially famous hotels, products are all on the shelves, and it is difficult to jump out unless they are special shelves. Let consumers see that in addition to the regular price tag and explosion label, they can also consider their own packaging and make it into "two packages" or "three packages", in which promotional items are directly displayed together; Or make an article on the boss's counter, put it on the counter, and you can see it when you come. Especially when new products go on the market, consumers' tastes should be considered at some points.

In the restaurant, basically, a class A area only gives 1 bottle of wine space, and the display effect is not obvious. Especially when the product doesn't show its characteristics. At this time, it is necessary to use the role of a separate showcase, high-grade showcase+acrylic outer box, which is filled with wine, with Yi Labao's instructions. Below grade B, especially in specialty stores, you'd better consider buying display surfaces and buying them all, or buying 2/3, and you can borrow Huizhou wine and some Lu wine. Some stores can't get in, or can't put them in, so consider making your own display cabinets and shelves. Let's not talk about Shang Chao for a while. Generally, the wharf will not refuse to pile up.

Whether it is a new product, an old product or a new work, exhibition and sales are basically recognized as the first step in market development. It seems that both are indispensable. The exhibition work is not as simple as we thought. The first step is to conduct cost accounting and formulate exhibition policies. Secondly, we need to look at other product policies and analyze whether our policies are attractive. Third, the first two are wishful thinking. Can the terminal accept them? How to make the terminal pay the bill? Fourth, the exhibition work is by no means independent. We should also consider the follow-up, price management, product process management and so on. So we have to think a lot and do a lot. After completing the above steps, we will consider how to display the products vividly after entering the store. For Shang Chao, it is more difficult to enter the store than the terminal tobacco hotel. The most direct is the cost performance and performance ratio!

In the current environment, the sales volume of liquor in Shang Chao is also dropping sharply. If you want to enter Shang Chao and promote products in Shang Chao, and occupy the main exhibition and layout, you must make careful accounting and analysis. If you can't make ends meet, how to do this work, such as high admission fee, bar code fee, activity fee, typesetting fee, stacking fee, internal publishing fee and so on. If you want to show it in Shang Chao,