Which group does W Hotel belong to?

W Hotel is a subsidiary of Starwood Hotels & Resorts International Group.

W Hotel is a sister brand of luxury hotels such as St. The Regess, Westin and Sheraton. W Hotel is a global modern luxury and fashionable lifestyle brand owned by Starwood. Its official positioning is the Lifestye brand, which is generally classified as a large Boutiquehotel route in the industry. Inspired, trendy and innovative, W Hotel has a far-reaching influence in the industry, providing guests with the ultimate stay experience. In June, 2008, W Hotel entered Hongkong, China.

In Starwood hotel camp, the main policy of W brand hotel price positioning is lower than St. Regis brand and higher than Westin brand. However, every W-brand hotel will do full market research at the beginning of its opening. Usually, W-brand hotels in different regions will make corresponding adjustments in pricing according to the local actual situation, which usually depends on the pricing of competitors around a particular W-brand hotel to some extent. After all, it depends on the market.

Global distribution

At present, there are 33 hotels in the most dynamic cities in the world. In North America and Latin America, W Hotel has been stationed in Austin, Buckhead DC, downtown Atlanta, Boston, Fort Lauderdale, hoboken, Hollywood, Huntington Beach, downtown new york, San Diego, Scottsdale, South Miami Beach and Washington, D.C. In Europe, W Hotel is located in Athens, Barcelona, London, Manchester and Milan.

In Asia, W hotels are located in Bangkok, Singapore, Hong Kong and other places. In Africa and the Middle East, W hotels has hotels in Amman, Doha, Dubai Intercontinental Festival City, Dubai Palm Island and Marrakech. W Hotel plans to open W resorts in Bali, Koh Samui, Vieques and Verbier, and the hotel in Verbier will be the first ski resort of W Hotel.

Reference to the above content: Baidu Encyclopedia -W Hotel